Lei announced that Millet 2014 annual shipments reached 61.12 million units

Absrtact: Lei this morning issued a microblog, announced that Millet 2014 shipments to 61.12 million units a year. Last year grew 227%, including tax revenue of 74.3 billion yuan, an increase of 135%. Lei before a number of foreign public statements, millet annual shipments target is 60 million units. Looks like a new

Lei this morning, announced that Millet 2014 annual shipments reached 61.12 million units. Last year grew 227%, including tax revenue of 74.3 billion yuan, an increase of 135%. Lei before a number of foreign public statements, millet annual shipments target is 60 million units. It seems that the new achievement unlocked successfully.

But if the annual shipments are dismantled to every quarter, millet Q1 to Q4 shipments are more than 11 million units, 15 million units, 18 million units and 17 million units. So Q4 compared to Q3, there have been shipments of the chain decline, this is the first in the history of millet. Millet to 36 Krypton said, chain shipments of the decline is due to the supplier of Wintek technology (the staff) of the layoffs bankruptcy storm.

and micro-blog on the news that the four-quarter millet channel shipping data (sell in) is 19.5 million units, 17 million is sales (sell out), millet year-round channel shipments (sell in) is about 65 million units.

Although Lei released the sales did not disclose the red Rice mobile phone and the respective share of millet mobile phones, but it is not difficult to infer that the low-end of the red-meter mobile phone in the proportion of millet sales in the rise.

Because from the average customer unit price, millet mobile phone in the first half of the average customer price of 1263 yuan, the second half of the average customer price of 1179 yuan, down 84 yuan. That figure has been falling since the first half of 2013.

36 Krypton in the previous report, has been based on the league's active data inferred that 4 of millet sales stamina is insufficient. The annual report card of Millet today further confirms our previous judgment.

In the face of fierce market competition and more opponents began to use the same pattern as millet, lei and millet has quickly made a response, this morning, 2 generations of red meters will be through QQ starting. Rumors of January 15, Millet will release positioning in the high-end new flagship.