Lei: Entrepreneurship must do the most fat market!

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Lei at the annual meeting of Chinese business leaders that the success of millet, the most important thing is to encounter a "Typhoon Mouth", he jokingly, this "Typhoon Mouth" is a pig can fly up the "Typhoon Mouth", if the enterprise want to be successful, you need to find within the scope of your "Typhoon mouth."

Light to find "Typhoon mouth" still not, but also have a unique business model, Lei for the audience summed up the success of Millet 5 key: The 1th is to use the Internet thinking to do hardware, the 2nd is to pay great attention to the user experience, the third is to do high-performance high-quality hardware. Four is the cost plus retail, the price is super cheap. The other is to develop peripheral products.

The following is a wonderful transcript of Lei's speech:

What is the topic I want to share with you today? is to do the most fat market. Why are we talking about this? Probably not the same as most entrepreneurs, we debut earlier, the end of the 80 began to do business, did 65 years, saw the whole business of ups and downs, but also repeatedly summed up why spent so many years to do business. Therefore, my deepest experience is to do the most fat market. Talking about this, I first to tell you about millet now, millet is my 40 years old after the founder of a new enterprise, we founded in October 2010 millet, product Millet mobile phone is released two years ago, is the end of October 2011. Last year was our first full fiscal year, we made 12.65 billion dollars, this year we expect to definitely break 30 billion, maybe 31 billion. What I want to share with you is that this month, we expect to break 5 billion, one month.

A lot of people think, "Why are you so good?" and what I want to share with you is not that we are bad, but that we are really lucky. When I say that every time, many people will feel that I am humble. In fact, what I want to share with you today is that we are really not humble. Perhaps our team is good, the product is good, even the marketing is also good, the service also can. However, I think the most important thing is that we met a "Typhoon mouth", this "Typhoon Mouth" is a pig can fly up the "Typhoon mouth." If your business wants to be successful, I feel that within the scope of the ability to find your own "Typhoon mouth."

How did I find this "Typhoon mouth"? How to start doing the Internet mobile phone, this topic may start to recall from 10 years ago, because I do business early, Jinshan software was founded in 1988, I participated in the founder of the first enterprise is Jinshan software, the 90 's we are very fire, The 1999 Internet tide began--or the internet, the "Typhoon Mouth" to come, when we were busy doing WPS, busy against Microsoft, busy, the joy of nothing to take into account. When we looked around in 2003, we found ourselves far behind. In that moment, I was actually under a lot of pressure. As the CEO of Jinshan, I spent almost every day in those two or three years thinking: "What's wrong?" is our team not good enough, or our technology is not good enough, or we do not work hard? I even think: whether I lei have a problem, is not my ability, whether I am not smart enough, or I am not diligent?

Now I am praised as the IT industry model workers. What am I talking about? You don't have to be a model worker if you have the skills. I want to tell you today that these are useless. I thought about it for two or three years, and in 2006, I wanted to understand the important two points. 1th, success by diligence is far from enough, the most important thing is to find a big market, homeopathy and for. More popular language to express, is to find a most fat market, and then wait for the typhoon, we speak of the "Typhoon mouth."

I think success, especially the big one, is highly correlated with this. Therefore, we do not envy those who succeed, they are just lucky, met a "Typhoon mouth" just. With the "Typhoon Mouth" will rely on the ability, that is how you can fly do not fall down, that is the ability, but to fly up the most important is "Typhoon mouth", no typhoon, no matter how hard, you fly to try.

Many people talk about strategy, what is strategy? Strategy is in the right time to do the right thing, in fact, for the average entrepreneur, do the right thing is very easy to judge, as long as we have a certain experience in this industry, do the right thing is relatively easy. But doing the right thing at the right time is a hard thing to do.

So, that's the first thing I've thought about for three years, which is that the "Typhoon mouth" has a decisive effect on the business, and then it has to go with the flow.

See the big trend must do immediately

With that in mind, the question then is where is the next "Typhoon Port"? I think it's really hard to take into account all the corners of the Internet. Why not? We know that today, the internet giants everywhere, in a giant market, to find their own space is very difficult. Of course, there are some businesses that have been killed and they are amazing. I was thinking, what's the next hot spot after the Internet? Because I am a mobile enthusiast, I made it in 05 and 06, and the mobile Internet is the biggest opportunity for the next ten years. So, I started the mobile internet for this reason, I want to know that mobile Internet is the biggest opportunity in the next ten years, it is not difficult to think of this, the key is to think how to do. Think of mobile Internet, I take the mobile phone to go to the Internet, first browser is very slow, lose a website painful to die, after losing, wait for the process of surfing the internet and its pain. Then I thought, "Is this thing going to work?" Then I went to the market to ask who is doing, I used the mobile phone for a while, feel completely unavailable. Then who's using it? I'll find some new companies, in fact, I find the first one is 3G portal, then we did not talk about, the second is also, the third is called music, I said even if I pay tuition, with you learn what is called mobile Internet. When I dropped in, I finally realized who was using the mobile Internet.

The Internet is the elite platform, mobile Internet is the grassroots platform, such as students, soldiers, migrant workers, is such a crowd in the use of mobile Internet. So, this wave is a big factor, because grassroots people want to use mobile phones to contact the world. When I understood the need, I cast a series of money to the company, and in 07 I voted for a very important mobile internet company, which was UCWeb, and I became the most active investor in the mobile internet. That's how I got into the mobile internet industry.

What is the most important experience in this process? When you see a big trend, be sure to do it right away. I've seen a lot of trends before, such as mobile Internet, how can I not see it? Because in 1995, 1996 we Jinshan is the largest BBS site, I am also an engineer, every day on the Internet. This trend is irreversible and the problem is that we did not do it in time.

The most important thing I do in the mobile Internet is to do it right away and not learn from others. Having done this, I entered the mobile internet industry, and in the following two events occurred. The first big thing is that the iphone was released in January 2007 and listed in July 2007. I think the iphone is a revolutionary product that overturns all of our definitions of smartphones. Smartphones were available before the iphone was released, but after the iphone was released, it was assumed that smartphones were the same as the iphone. The iphone has at least redefined the smartphone. So after the iphone was released, I bought twenty or thirty iphones and sent one for my friends. I used the iphone more painful, first, no Chinese input method, second, it can not send Chinese text messages, so we all began to learn English, there is a more painful is that it did not forward, so we can not forward the jokes, we later said we do not forward the jokes.

So, the shock of the iphone to me was enormous, and I felt a new era coming. Because I am doing mobile internet, so, when such a big enterprise start, give me the impact is very big.

The second thing gave me a bigger shock. Android was launched in September 2008, the first step of the October 2008 Android phone release, is HTC's G1, I bought in Hong Kong at that time, after using, I feel a new era began. The iphone is really good, a bit like 30 years ago McKinsey, in the market has a very high platform, have a good reputation, but finally in the PC era, in the PC era, the PC won. I think today's apple may be a repeat of the history of Android 30 years ago. In other words, when I saw Android at first glance, I knew a huge opportunity had begun, and the world would eventually belong to Android. Like today, we do not doubt this conclusion.

So, in October 08 I used to finish G1 's first feeling that I was going to make an Android phone.

5 points Summary of millet pattern

Why use Internet to do Android phone? I've been talking to a lot of my peers, but I think we're far away from the concept. So, under such a pressure, it is difficult to change a person's concept, that is, you have to use the Internet to do the Android phone. So by the end of 09, at the beginning of 2010, when I was 40 years old, I was wondering if I could try again. Because in the Internet industry few 40-year-old entrepreneurial, anyway, I am very stressed, the most important pressure is face problem. Everyone is often hailed as an entrepreneurial mentor, if the mentor screwed up will be more face. So, I really hate the title of "entrepreneurial mentor", and then I think to myself, can I overcome this mental handicap? Then I choose the path is extremely low-key, many people say millet is hype, I said this is nonsense, we really first exposure has been to July 2011, the product has been all done. So, at the beginning of time we were very secretive in advancing. After two years, 30 billion this year, I believe that the results of the next year will certainly be over 50 billion, I think there is a 99% certainty.

You may ask why? What is the Internet mode? When I shared this with you at a meeting in Chengdu two weeks ago, I said that to make it easier for everyone to understand, I summed up the millet pattern as five points, and the five dots were very simple five points. I said the first point is to use the Internet thinking to do hardware. What does it mean to use Internet thinking to do hardware? In fact, the Internet thinking contains a lot of content, the most important content is how to get millions of people with you through the Internet to do, I said, especially like our party's mass line, to adhere to from the masses, to the masses, believe that the masses, rely on the masses. In fact this is a bit like more than 10 years ago NetEase's advertising, called the power of the net gathers people. I think this problem to think through, in fact, is how to launch enough people through the Internet to help you put together a lot of ideas, to help you promote, together to do, I think this is the 1th most important, is the internet thinking.

The 2nd is to do this kind of internet phone, in fact, it is a highly user-focused product experience. We have done a lot of work in the user experience, iterative development, in fact, the Android middle and upper layer has all rewritten, the perfect degree is very high, many people say, you this is not the operating system, why don't you leave Android to do one yourself, I feel like leaving Android to do one myself, It sounds beautiful and technically difficult, but its ecosystem is extremely difficult to build, and the operating system you leave Android will not survive. The best ecosystem on the phone today is the pressure on the iphone, IOS and Android,windowsphone, and don't talk about other systems. So we customized our system based on Android depth.

Third, we have done high-performance, high-quality hardware. Some people may say that you have nothing, millet really is a two or three years of company, but I want to share with you, in millet before someone used the most top suppliers, the most expensive or the best components, the use of the best factory manufacturing, at least in the domestic products in the past no one has done so. We buy the world's most expensive, fastest CPU, with the most expensive production lines, with the most expensive screen. Before our domestic is famous for cheap, with relatively cheap materials, relatively cheap suppliers, to do relatively cheap products. I think Millet is the first clear-cut company to do the best products.

Four, is the cost plus retail, the price is super cheap. Perhaps at this point, people feel strange, how can you do so cheap? In fact, there is no know-how, we use the electric business model, all direct marketing, no channels, no market costs, no sales costs, is so we have done very often. Millet in fact so simple, is to use the Internet way to do a high-quality hardware and software products, through E-commerce, cost and direct sales.

Five, this month we released a gadget, is mobile power, mobile power is a technology is not high, but everyone needs. So, then we designed a mobile power, that is, with LG, Samsung's best telecommunications, with Apple's process is the same, so a product, 10400 Ma Battery, finally we sell 69 yuan. Everyone was stunned, I said our goal is to do high-quality things, sell cheap enough. This is the pattern of millet.

UC Web selection lei quit moving

So, I've reviewed with you 10 years ago how I saw this opportunity and how we did it. Looking back over the course of the past 65 years, I think it is very important to find a most fat market. There is also a small case, last year's market yy, the original is to do a game portal, I said this thing up to 100 million dollars, the scale is still too small. In 2008 Lee Colling again to do yy, last year, the market value of about 2.5 billion to 3 billion. Well, maybe a lot of people don't see how big they are doing this. A plunge in, because a plunge into the future will sometimes spend a lot of time, including my ucweb, when I just cast, they are doing mobile projects, in fact, the pressure is very large, a small company costs a huge price, Finally took the 10 provinces of China Mobile orders, this is a huge thing, for the general entrepreneur. Finally he said I do more projects in China Mobile, I can put this money to you one-time, because that list is cost, I said I will direct profits to you, you are professional to do UC Web. Many entrepreneurs think that making China Mobile is bigger and more lucrative, not really.

So, in a lot of cases I suggest they big market, if UC entrepreneurs in 07 years insist to do mobile projects, they may be mobile today is a large number of partners, but they gave up the case, go all out to do UC, also produced a most innovative spirit today, And the development of very fast mobile browser. So, sometimes I think it is in your mind that you choose which point to go left, or to the right. This solves the past ten years how I think about doing internet phone, how to cut in, how to do 1.1 points. Today, I also thank the Chinese companies for giving me this opportunity to share my past years of entrepreneurial process, thank you!

Question and answer session:

Question: Rei Hello, I am also a person who has studied millet mode for many years. I would like to ask Ray General, the future of intelligent hardware innovative disruptive technology, you are now considering Which?

Lei: I think in fact, the core idea of this round of intelligent hardware is computerization, in fact, the more the smartphone is more like a computer, and I come up with the smartphone as a computer to do, when I do smart TV is also the computer to do. I think the future of the entire development path is two, the first computerization, the second can be connected, there is a trend is that these hardware will be more high-quality, I often speak a point, the current wiring board long extremely ugly, think there is no possibility of the strips into an intelligent. Therefore, we today this society is not lack of goods, but the lack of good products. Second, the lack of good and cheap products. Therefore, the goal of Millet is to do a good and inexpensive products, and go along the three directions, that is, the computerization, connectivity, and high quality. We also welcome you to join us to exchange some opportunities for cooperation, because Millet is a very small company, we are extremely stressed focus. So, like a lot of millet products are millet outsourcing companies do, Millet is very focused on their core business, but we will and more partners to complete our business ideas.

Question: Ray I have just listened to your share very shocking, you voted a lot of mobile internet companies I have a question to ask if today there is a fully-circulated, fully participatory, fully-benefited mobile internet consumer trading platform, the core of its business model is the sharing of altruistic, And the commodities that are traded will keep growing, do you think you can invest it?

Lei: Thank you! It involves professional judgment, and it may be simply that I cannot judge. I tell you a few big principles, is how to do the Internet. The Internet is more emphasis on small start, anticipate, is this thing is the best from a little seedling began to grow up, you want to think of a big platform to do, full circulation, in fact, if there is such a good business, others have already done. So, when you encounter such business, my first reflection is that there will be no such good things to do, it is difficult, because the industry has a lot of problems. You say this thing is so good, others do not see? actually very difficult, it is better to have a very clear simple idea, must do the user likes the thing, I think the user likes more people, it naturally rolled up. I shared with you that I did it for 1.5 months, the first release was for 100 people, 200 for the second week, 400 for the third week, and twice a week. So, at the time of the release of millet Rice u have more than 2 million users, no one knows is Rai Jungan.

Question: Rei Hello, I take the millet is the earliest millet, Huawei sent the first batch of millet mobile phone. Just now this friend asked the hardware, I would like to ask about the software, now Millet has so many users, similar to the micro-letter, social application of millet is how the layout? Thank you!

Lei: I think the rice chat is indeed in the domestic enterprises inside the first to enter the field of mobile phone social, of course, we know 6 months after we hit the iron plate, this is the development process. But, in return, I find it difficult to defeat micro-letters in front of the battlefield, almost impossible. In the course of the Internet, we summed up a sentence, in the 90 's when Yahoo is at its zenith, the world's people are copying the portal, copying Yahoo. However, the defeat of Yahoo is not the second Yahoo, is Google. In Google's heyday, Google may be shaken by Facebook. So, in the Internet competition mode inside, you must dislocation, you want to frontal assault in fact very difficult. So, we often say you want to have innovative ideas, you want to subvert, if you do not subvert, want to beat others, such as Microsoft want to beat Google, I think no matter how much resources to invest, it is difficult.

Question Lan Weixuang: Rei Hello! I am the future star 2002 years of the winner, you 40 years old two times the business, I want to venture 50 years old, my problem is actually talking about entrepreneurship today is the Internet, I do the traditional industry, do the environment, do water, such as people concerned about today's "haze", today's drinking water security, My idea I developed this product is actually with you looking for "Typhoon mouth" this similar, a traditional purification system with the Internet to combine measures to bring this clean new technology to millions of households?

Lei: I also think about the internet for so many years, I feel that the Internet is not only a technical means, I think the internet is more a methodology, or a thought. If you do it by Internet thinking, you can do anything. This kind of internet thought is a multiplier, in order to understand the Internet thought summed up into seven words, is focused, extreme, word-of-mouth, fast, this is the Internet. You don't have to do the Internet, but you must have Internet ideas. When I said that Millet is an internet company, people say you are not a manufacturing company? But we are not manufacturing, because we do not do anything, manufacturing is outsourced. Some people say you are a mobile phone company, I am a mobile phone company, but I am using Internet thinking to do mobile phones, Internet thinking is focused, you can do very few things. When it comes to concentration, I give an example, and I say when I decide to do TV, I see, each television factory every year 100 models of television, I said I do 47 inches, I see, we have 47-inch counterparts have 4, 5 models, I said that the name of this model is very long, the number plus English, can not remember, I don't know what the difference is. My idea is to make a TV, just face the young people. Because only when you focus, you have a chance to do things well. I said more clearly, for example, I made two mobile phones today, I can use at least every day, what problems I must know more than the user, if I made 50 mobile phones, I have no use, how can I trust to sell it? This is straightforward. If you do 50 mobile phones, 100 mobile phones, you have the opportunity to use? You have no chance, you say your product is good, how do you know. I know at least every day my mobile phone in the end what the problem, what are the advantages, what are the shortcomings I know better than all my peers to understand their own products, because we have fewer products. When it comes to focus, it's simply that when you focus all your thoughts on one model and one product, the competition is strong, which is pressure.

The second is the ultimate, the limit of what you can do to your ability. For example, I made a red rice, set a 799, people think we make trouble. In fact, this is what we do this cost price, anyway, in the early days I did not earn money, is the cost of price, this is what? So, as soon as I come up to the limit of the ability.

The third is word-of-mouth, we are extremely concerned about the user after the use of Word-of-mouth, emphasis on word-of-mouth we basically do not advertise, now just learn to advertise, the original we do not advertise, do not advertise the core is only do not advertise you know your product reputation is good, because sometimes the product is bad, by advertising to smash, Many products in China do so, I think this is unhealthy. If you don't advertise, you might be better able to test your product's reputation.

The fourth is to reflect quickly, is to move fast. So, this is what we often talk about the internet thought of the seven words, I think we understand this seven words, in fact, do all walks of life are very rewarding, you do not understand the business, I firmly believe that these seven words will certainly be able to use, thank you!