Lei on Millet flat: not only the pigs that make typhoon mouths

Today, the first batch of millet tablets on sale, Lei also in the micro-letter public number of the author "always have to plant trees", explains why the millet tablet than the millet mobile phone three years later, the core or because of Android based on the flat-panel ecological chain has not been established. At the same time, Lei said Millet is willing to join in, to promote the whole ecological development.

As Fred Wilson has discussed before, the tablet market has been hit by bottlenecks in the last year. Also lei this time not to mention the typhoon mouth of the pig, but expressed the Android tablet to provide more applications and content support, improve the entire ecological chain determination.

The following is the original Lei micro-credit:

A lot of rice noodles have been calling for us to do the tablet, before the market on the Android tablet is also a lot. But why did we start the millet business four years later? Because the tablet is a very difficult product. Apple CEO Tim Cook is not less sarcastic about the Android tablet. Last year, he said, the ipad accounted for 81% of the tablet market's share of traffic, with many Android tablets added up to 19%. He even said last year that all of the Android tablets were in warehouses or in users ' drawers.

From a hardware standpoint, Android tablets are not hard to do. On the market all kinds of Android board flying, some very expensive better thousands of yuan, there are a lot of poor performance of the flat is surprisingly cheap. But in the end you will find that the brand at home and abroad at various price of the Android tablet, are not sold well, the sale of the few people use.

What's the problem? or ecological chain.

Mobile phone is a distinctive basic function of the equipment, with the telephone, text messaging These two functions, mobile phones can be sold. Even if the BlackBerry system, Microsoft's Windows Phone system, with a few people, but does not prevent phone calls, texting, can sell.

The tablet is different. As a "heavy content consumption type" equipment, it actually does not have some kind of own hard demand anchor core function, so to speak, all the functions of tablets rely on the content of the ecological chain, service supply support. A tablet that doesn't have enough apps and games to support is no worse than a slab of bricks.

I talked to Hugo Barra two years ago before Google's first generation of Nexus 7 was released. That's why he's still in charge of the product, and I say Android tablet is hard to do, and it's hard to support in the absence of good, full application and game eco-chains. Without a good application ecosystem, there are not many users willing to use Android tablets, and without many users using the Android tablet, there are few developers willing to use Android tablet development and adaptation.

So, the core of making millet flat is to build ecological chain. Only by giving full attention to the establishment of the ecological chain, we have the opportunity to do it well.

The ecological chain also requires a certain method:

1 must be based on the mature ecological chain.

First we chose the Android system to make some of the apps in the Android field work directly; then we chose Nvidia's Tegra K1 processor platform, which is so powerful that the latest architecture is consistent with desktop PC-level terminals, making PC games easy to migrate.

Most importantly, we chose the same screen, the same resolution as the ipad Mini retina, in order to facilitate the ipad app's transplant work. As you know, the hardest part is Chettu, and each time you Chettu it is a huge difficulty to interact with, but it will be easy to adapt to the IPad mini version. At least in the early stage of the millet plate release, the transplant ecological chain is the core of the whole work.

2 more difficult is there is no determination to promote the Android tablet ecosystem?

This determination is not easy. Often, the advocates of eco-chains are chip manufacturers and operating system vendors, not device operators. This is not only the appeal, but also the benefits of distribution and gain consideration. Because the efforts of the former two can be rewarded, arm effort, all ARM architecture tablet market interests will not be less it; Intel has contributed, and so has the tablet market output of the X86 architecture.

and brand equipment to promote the construction of the ecological circle, pay in one, other competitors can follow the benefit.

It's not hard to understand that Samsung and Asus have done the tablet, but have not made much effort to push the tablet ecosystem. Because everyone is not willing to do their own stupid first effort to plant trees, but let up-and together to cool the shade. After all, double-dipping with others is the most cost-effective thing.

In the decision to do the millet flat, some colleagues asked me, I really want to do that first out of the Strong "fool"? I said, forget it, Apple once humiliated the Android tablet market, somebody has to stand up first. We also know that it takes a lot of effort, and if we succeed, can give other equipment friends to open a road to provide more convenience, then friends as long as the screen ratio, resolution compatible devices can directly share the results of the Android open application ecosystem.

But somebody has to plant the trees first, right? Since many users need Android tablet, Millet is willing to make some contribution to the industry. Cook said the Android tablet is rubbish, millet is not convinced, then we will do to you to see. At the very least, it allows users to choose from a variety of good and inexpensive alternatives to the ipad.

We have the confidence in the past few years, we have also had some of the accumulation of ecological chain construction. We have MIUI, one of the best Android deep customization systems in the world, that has the most active more than 50 million users on the mobile internet, around its biosphere, and brings together the industry's best developer community. Android tablet is hard to do, but we're willing to try. If this does not work, it means that the Android tablet is a very unreliable product and we recognize it.

The next step in the development of mobile Internet industry, the weight of content consumption will be more and more, opportunities will be more and more, Android tablet is promising. Therefore, we hope that the industry's excellent developers and CP can work with us to give the Android tablet more application and content support. This is not just helping the millet tablet, but it will open up another huge market outside the Android smartphone.

Tablet products in the video, reading games and other fields have beyond the smartphone user experience, in the face of this new industry opportunities, Millet is willing to take a head, to promote the construction of new industry ecological chain.

The whole industry of lofty ideals, we come together to plant trees!