Lei for the first time without an unscripted speech

Absrtact: The first time Lei did not have an unscripted speech. January 28, in cooperation with the future of television conference, Lei honestly stood on the stage for 5 minutes to read the speech. This even makes the Millet box partner Cntv The person is very surprised. All the caliber is CNTV.

Lei for the first time without an unscripted speech.

January 28, in cooperation with the future of television conference, Lei honestly stood on the stage for 5 minutes to read the speech. This even makes the Millet box partner Cntv The person is very surprised.

All caliber to CNTV, Millet decided to tight-lipped.

No wonder, last November 23, the Millet official forum announced, suspended "millet box" on all the video application services, to upgrade, while the video service open time is undecided-the real reason is not to obtain the video content operating licence, the distance announced "Millet box" was born only 7 days.

Two months later, the "Millet box" announced a strategic partnership with the future of television, the introduction of a new "millet box" access to future television operating China Internet TV integrated broadcast control platform, including program integration and broadcast control, EPG management system, Client management system, user management system, Billing certification system and copyright management system will be all managed by the future TV, "Millet box" through the Chinese Internet TV integrated broadcast and control platform to provide users with services.

A person familiar with the matter said that the "millet box" at present the biggest problem is still waiting for the official approval of the industry authorities, received approval, "millet box" in Shanghai, Hangzhou and Changsha three pilot areas listed sales.

For the "Millet box", now survival is the first.

Seven Select one

At present, radio and television has a broadcast control platform with seven institutions: CNTV, hundred-Vision, China, the media, the southern media, Hunan Television, China International Radio, the national radio, are all broadcasting companies. Any company that wants to do internet TV business must find a license to cooperate with all content to access the seven platforms for content control.

Previously there have been rumors, millet in contact with the hundred-vision, millet, said, with seven licensing parties have contact.

The millet cooperation side--future television is China Network Television (CNTV) subsidiary, backed by CCTV. It is reported that the future of television resources are mainly more than 500,000 hours of programming, as well as the Olympic Games, the World Cup, the European Cup Internet television rights.

In fact, if according to the future television chairman, CNTV General manager Wang Wenbin Introduction, the future television has the high definition, 3D, the family Interactive entertainment and so on characteristic service, the family album, the video Call, the television shopping, the multiple screen interactive and so on value-added service, is the future key direction.

However, the future of the "millet box" has been distinct from its "previous incarnation". It is reported that in the current from the future television report to the SARFT cooperation program, there is no previous Tencent, PPLive, Sohu, China number, Thunderbolt, Phoenix and other 7 video agency content.

Last year, the "Millet box" launched the main selling point is that you can use the "box" to watch the content of these video sites on the Internet.

The future television set up is a unified broadcast control platform, which means that the "box" access to the platform almost the same content, so that these "box" owners face a serious problem of high homogeneity of content.

It is learnt that the solution now is to create a "zone"--for example, another partner in future television, in the future television broadcast control platform has its own "Le View Zone", music as needed to upload their content to the zone, "video box" users can access to these content.

The problem with millet is that millet is not a content business, there is no own library and copyright content to establish such a zone.

Supporting actors and entrances

"Millet box," the relevant person said, "millet box" the most important function is actually will be millet mobile phone pictures, video can be transferred to the TV box-according to this purpose, "millet box" is only the millet mobile phone connected to other screens of the "Supporting role."

However, in the eyes of future TV-related personnel, the more important is the application of millet mobile phone and the potential of the future of the game. In addition, there is e-commerce.

Millet president Lin to this newspaper said, last year, Millet mobile phone sold 7.19 million units, estimated 2013 to be more than 10 million units. In fact, in 2012, the listing of Millet 2 was not so smooth, as a result of Qualcomm 28 nano-chip quality rate of delay to achieve the ideal state, so that the introduction of millet 2 by the industry is considered to be engaged in marketing means to do "futures"-this is quite let Lin headache, he said, the outside of this misunderstanding is "contrary to commercial logic."

and the business map of millet, in addition to using mobile phone hardware for rice chat, miui escort, is the future walk "platform" route-for the entrance, including mobile internet and Internet TV, MIUI business model has been basically clear.

Lin said that the current MIUI users have just tens of millions, now on the MIUI to do the theme of the market has been open, in accordance with Millet 30%, developers 70% of the proportion of split, developers can price their own, now has a developer monthly income of more than 3000 yuan. In addition, there are millet game platform, but also this model, there are currently more than 4,000 games, game income can be split. and the Millet application store download volume has exceeded 200 million. "What we're trying to do is a paid ecosystem. "Lin said.

In fact, the millet box is not only a millet cell phone "accessories" can also be regarded as a millet in the TV screen, "The entrance", if the original products, millet can completely copy the MIUI business model, millet become a TV terminal platform operator. But now, whether the video or the application, the game, must first transplant to the future television broadcast control platform, can let the millet box user use.