Lei: "Homeopathy" the four words to his influence more and more deep

Absrtact: Lei, born in 1969, Xiantao, Hubei, graduated from Wuhan University. is now the founder of Millet Technology, chairman and CEO, a net worth more than 55 billion (according to the 2014 Forbes China Rich List). 1992 joined Jinshan software company, August 1998-term Gold

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Lei, born in 1969 in Xiantao, Hubei, graduated from Wuhan University. is now the founder of Millet Technology, chairman and CEO, a net worth more than 55 billion (according to the 2014 Forbes China Rich List). 1992 joined Jinshan software company, August 1998 Ren Jinshan Company General Manager. 2007 from the resignation of Jinshan, 2010, the establishment of millet technology, and in the following year to return to Jinshan chairman. 2014 elected "Forbes" Asian version of the annual business figures.

Homeopathy, standing on the forefront.

——— Lei to the south

Many people say that he is the winner of life: The former Computer department genius, less than 30 years old to become China's top software industry company Core figures, 4 0 years old after the financial freedom to start again, the transformation of the top technology companies boss plus investors. In Lei sincere smile behind the sign, there are other people can not imagine the hardships and tenacity.

The scariest thing in the world is that people smarter than you work harder than you.

December 16 is Lei's birthday. 8:58 that night, where the founder of Customer Prudential, chairman of the old issued a micro-blog, the contents of a simple two words "wishing ...", with a map is lei hands clasped together. 23:06, Aging and sun out a photo, the figure of the Cheetah Mobile (formerly Jinshan Network) CEO Fu, aged, Lei, gathering time (YY) CEO Lee Colling, Ali UC Mobile cause group, UC chairman and CEO Yu.

"All successful people ah, struggle!" "The old microblog wrote.

It's like cheering him on. Because Fu and Lee Colling have been Nasdaq listed company CEO, Yu in charge of UC by Alibaba Group acquisition, but also the curve to achieve the listing dream. All that remains is old, and his goods have not yet been IPO.

Sitting in the middle of the "birthday Boy" lei, and aging age, slightly smaller than the old, or UC, gathering time and all customers honest goods investors. Among the five, Lei is a successful person. But his dreams are much more than that.

Lei has a heart that wants to change the world. He said that at the age of 18, there is nothing he can not do, 40 years after the "homeopathy".

The fire of Silicon Valley

South All reporter interview Lei that day is December 15, his birthday before.

The time to finalize the interview was at the beginning of December. In a short span of half a month, lei and his millet movements, constantly have new products and new investment exposure. One of the biggest, than with the domestic appliance giant U.S. cooperation, signed a stake agreement.

Millet and beauty of the Alliance, Lei my interpretation is homeopathy. Smart home is "potential", and the United States is "homeopathy."

With age, the four words "homeopathy" are increasingly affecting him, Lei said. In fact, his leading investment fund "Shun Capital" also named this.

The story of Lei began in Jinshan. But it would be a little hasty for the story to end. Tough as the Thunder Army, Nature will not "give up".

In 2007, Lei the Golden Hill software to the official landing in Hong Kong stocks, he chose to resign after two months. After three years, Lei transformed into the most famous angel investor in mainland China. 2010, the 40-year-old Lei founded Millet Technology, and returned to Jinshan as chairman the following year.

The clock goes back to college, and Lei often mentions the book "Fire in Silicon Valley" that affects his life. This book, which was first published in 1984, tells about Bill. Gates, Steve. The early entrepreneurial stories of Mr Jobs and others in Silicon Valley.

After reading the book, Lei Sleepless for several nights. "I have been on the playground of Wuhan University along the 400-meter runway for a day and a day, walked a few nights, have been thinking, how can I create a different life." ”

He thought, "Can you run a world-class company like Steve Jobs in China?" He felt that the only way to be worthy of life is to think that life is worth living.

Lei said, after having a dream, it is no use saying nothing. "The first plan I made for myself was to finish all the college courses in two years," he said. He did, and then he had a second goal, "to publish a paper in a class." He did.

After graduating from university, Lei joined Jinshan, from 22 to 38 years old, he worked in Jinshan for a full 16 years. "In the founder of Millet before, I was fortunate enough to participate in the founder of Jinshan Software, today I am still the chairman of Jinshan Software and major shareholders, and I also had the honor to do a power company called the Network Excellence." ”

After the Golden Hill IP o, lei choose "retire", after doing three or four years Angel investment. Yu of the U C, Lee Colling of the Gathering times, are lei in that period of time cast. Originally, such a life is enough to make people satisfied. Just thinking of the original dream, he felt it was incomplete.

One night, Lei woke up from a dream, asked himself a question, "I am 40 years old, in the eyes of others to succeed, also has retired, but also doing everyone is very envious of the investment, I have no courage to pursue childhood dreams?" ”

40 perplexed, looking up to his people will feel, he can unload heavy burden, smile proud of the lake. However, Lei's heart of the "Silicon Valley Fire" at the age of 40 burned more and more prosperous. He was destined to do something that nobody else had done. So, there is the later millet.

The Master of Millet

June 24, 2014 night, far away in New York, the Thunder CEO Shenglong is preparing for "bell," the old Internet company, which lingered for years before the IPO, is finally going public. Earlier, Shenglong had hit the U.S. stock, until Lei and his millet technology injected thunder, the latter's IPO vision only to reappear.

That night, lei not as he has invested in the gathering time or Cheetah mobile listing, as it appeared in the Thunder listed scene. He is concerned about the price of thunder, while thinking about another problem ——— soon after, Millet will release a new generation of mobile phones, he is thinking about how his most real ideas to tell millet users.

One months later, Millet 4 released the scene, Lei speech, the big screen played a line of words: "so that everyone can enjoy the fun of science and technology."

For Lei, this is not just a slogan.

Lei after 40 years of age and then set out to create millet, millet is also recognized as the domestic Internet mobile phone concept of the founder.

Quite contradictory is that millet set up four years, on the one hand triggered the mobile phone industry's high-speed change, more and more mobile phones began to "millet", consumers can use the past half the price of mid-range mobile phones to buy the best configuration. Not only millet, Huawei, Lenovo and so on, consumers can choose more brands. On the other hand, millet investment in all kinds of intelligent hardware products, have millet mobile phone when the "low price, sufficient quantity, good quality" characteristics. So millet was dubbed the "industry-destroying" title.

Lei oneself some to wonder, "the product is done, do cheap is not all enterprise should do?" He cited the example of Wal-Mart to the south. Wal-Mart can become the world's number one in a few years, largely because it earns half the money. Because of its high efficiency, even a very low profit margin can bring high profits.

"Some industries, enterprises are accustomed to the product to do very general, and very lucrative, the amount is not large, but everyone is very comfortable." "Lei doesn't think it makes sense.

June 2012, the first generation of millet mobile phone listing for half a year, the response is hot, Lei is ready to launch a second product. At this point, Qihoo 360 chairman Zhou also began to do mobile phones, and through micro-bo choke Sound Thunder Army, refers to millet mobile phone profiteering. At first, Lei did not Shang. Until one day, Fu came to ask him, "Do you really make 800 bucks per station?" "Lei a listen to urgent," Fu is a knowledgeable person, even he said so, ordinary consumers will think? ”

Looking back on the establishment of millet 4 years, regardless of Huawei, the Charm clan, or cool, 360, almost all Internet mobile phone product line brand has "scolded" the millet. Lei on his microblog, the words of many comments are not polite in every tweet. Whenever competitors release new products, take the initiative to compare the millet mobile phone, Lei Weibo will be more lively, often scold sound. See these, lei heart naturally not taste, but except 360 that, he basically "endure", but choose to do how much said.

Doing things, Lei also pursue homeopathy. His "focus, Word-of-mouth, extreme, fast" seven words in the industry widely known. In his eyes, there are three enterprises to pursue these words in the end. They are Ren Tong, seabed fishing and Wal-Mart.

"Tang Ren Tong represents the real material, the intention to do a good job in the sea, the user as a friend, the service exceed the expectations of customers; ”

Just before the interview, Lei in the "2014 Annual meeting of Chinese business leaders" speech, again mentioned the three companies. He said that millet in many places to learn them, only to the situation today.

Then the speech was dubbed "Lei: My success You can copy" appeared on the internet.

I didn't say ' my success can be duplicated ', I said ' millet mode can be copied '. Facing south reporters, Lei solemnly corrected.

Friends of the Lei

Back to the beginning of the article mentioned several big guys, aged is lei 13 years old friend, in every customer prudential goods capital chain tight, is lei shot to save. Fu after leaving 360, was lei incur under the command, for Fu, Lei also division friends. Lee Colling When the reporter, had many times lei, Lei think he lofty, down-to-earth, behind only to the time of the investment. As for Yu, he joined U c after he left Lenovo investment, and was lei the first angel investment to u c ...

2014 is not the first time lei with an old friend.

Five years ago December 16, Lei 40 years old. In Beijing Yanshan Hotel opposite the Lounge Café, Lei and old friends Bi Sheng (Lok Tao Net founder), Li Vanchang (founder of Millet), Lee Colling drink. At this time the distance lei left Jinshan angel investors have been two years.

Wine more drink more, Lei regrets: "People can not push the stone Shan on the walk, this will be very tired, and will be on the mountain at any time tumbling stone to play down." To do is, first climb to the top of the mountain, casually kick a rock down. ”

Say this word about 4 months later, Lei pull up Li Vanchang, founded Millet.

In Li Vanchang's eyes, Lei is the boss and teacher. Guangdong people Li Vanchang, like others call him "Ah Li". Like Lei, Li Vanchang After graduating from university, the first job is also in Jinshan, the Golden Hill software of human-computer Interaction Design Director, Design Center Director and the general manager of PowerWord Division, has been the lei of the old subordinates.

2007, Lei resigned to do Angel investment, Li Vanchang stay in Jinshan. Two years later in 2009 that snowy night, lei words, so that everyone in the scene was touched, including Li Vanchang. At the end of 2009, Li Vanchang decided to leave Jinshan, find Lei, said to go to business, direction is commercial photography. Lei said to him: "I also have a direction here, or to work with me?" ”

In the second half of 2014, Li Vanchang a sense of participation. Millet Internal Marketing handbook quickly became a bestseller after the shelves. Perhaps even he did not think that the software designer from the birth of his now will be regarded as marketing God-man.

"He is not a cold person", whether it is close friends with Lei, or his staff, all at different times and occasions to the South reporters make such an evaluation.

This year, for Rai Junqing born that night, one o'clock in the morning, Fu hair Micro Bo said: "The old pull Ray General's hand and I said they more than 10 years of friendship, feeling a lot, the most striking words: friends than business important." "It is said two o'clock in the morning, Lei forward this tweet and enclose a sentence:" The most important thing in life is how many friends can accompany you laugh with you cry?! "Even though the microblog was deleted the next day.