Lei insist on creating millet extreme, employees are driven crazy

Millet is not the original small company, its 2,400 employees, last year to achieve 12.6 billion sales, sold 7.16 million mobile phones, but Lei still with small business model operating millet, the purpose is to small project team form, the details of the product grinding to the extreme. What is the ultimate? Lei a friend has explained that the ultimate is to force their own death, the staff drive crazy. Three years ago, the founding team of Millet for 14 people, will be 14 people driving crazy easy, to 2400 people drive crazy how difficult also.

Product Details: "Drive Crazy" yourself and Employees

The founder of Millet for three years, Lei has maintained a habit, Monday morning 9:30 to noon 1:30 not to eat, concentrate on only one thing: with the first line of engineers, designers, product managers to discuss how to do the product details.

April 9, he launched a deal that will cost 1 million yuan to buy a mobile theme wallpaper. May 7, he sent a microblog status: no work, painting wallpaper go! It's a bit of a tease.

Today is the 31st day, his idea of qualified wallpaper has not appeared. "If anyone talks to me about company strategy, I'll just ask him, ' Do you have a wallpaper drawing? ' "Lei said.

April 9, Rice UIV5 released. One of the more read applications, research and development for two years, but there are only 3000 books. "3000 books are selected from 76 publishing houses in hundreds of thousands of books, each of which is refined, such as graphic mixing, mathematical formulas, and chemistry." ”

Lei said that he also found that many of the PC Scan version of the file can not see, so cut them into small squares, according to the phone screen size to rearrange, so that they are able to read on the phone.

With this idea, Lei force employees to polish the product details. "Push yourself to death, drive others crazy, if you are not driven crazy, it may not be the ultimate." Lei said, using one of his friends to explain this is the case.

Word-of-mouth Marketing: Product Super User expectations

But Lei thinks, the product does not do well enough, because the user has no way to know, this is a "black box", also need Word-of-mouth marketing. Lei frankly this set of ideas mainly learned from the seabed fishing, the core is to make products exceed user expectations.

This is lei deep experience. A few years ago, he visited the most luxurious hotel in the world--the Dubai sailing hotel, where he visited the Arabian pilgrimage. But Lei heart always feel not good, decorate also a bit old-fashioned.

Once again, he went to a seabed fishing, the shop looks very broken, Lei thought the service is certainly not good, received him is a more than 40-year-old middle-aged woman. So Lei asked her why she likes seabed fishing.

The other party heard a particularly excited, "I am a laid-off female workers no one hired me, but the seabed fishing to me 4000 yuan/month, this is our graves smoke!" Lei accustomed to the society's fake smile, this time he was persuaded by the waiter, because he saw the smile from the heart.

After a lei, the Sailing Hotel service is definitely better than the seabed but not more than expected, "before going, I have defined it as the best hotel in the world, so the door began to be picky." ”

He put this set of ideas into the staff, "the company does not have KPIs (key performance indicators method) assessment, only two points, one, users see the product will not exclaim; second, users will not recommend products to friends. ”

Management mode: A small company dream

To this end, Lei the company's architecture to the fullest extent and spends a lot of time personally involved in product design discussions. "I often tell employees that the whole company is a project team, I am the project team leader, there are 5-6 people who make the decision, 1-2 days to a word, the idea immediately to the final, immediate implementation." ”

Millet now employs more than 2400 people, but Lei still thinks it is a typical small company. There has been a period of time let lei very distressed, how to a such a large company to maintain the vitality of small companies forever.

Now he wants to understand, the Internet is a critical culture, millet every day is scolded to live as death. "Every week after the product comes out there will be a scoring table, which do good what is bad, I think as long as each employee has 100 rice noodle friends, there will be countless people will help me control their dry." ”

In the past two years, Millet is indeed doing so, its first product MIUI, the product came out after only selected 100 users, the team (then more than 20 people) and each of them know, lei a lot of energy spent on communication with users, listen to their views. In this way, MIUI's current number of users has exceeded 15 million.

After the release of the second generation of millet, the market began to prevail on a number of different voices, that Millet brand strategy is a lot weaker. Lei once said, "I have a dream, open a small restaurant, there is a line at the door." "Millet savage Growth, Lei's" small company "dream is walking a difficult step.