Lei is not the legacy of Steve Jobs, but the mantle of Chinese Internet companies!

Lei a nickname in the industry called "rebels". Lei, who was in public to wear a black T-shirt like Steve Jobs, imitated Rebels's acting when he released the Apple, parody, made today's millet.

However, at the Shenzhen It Leaders ' summit, Lei accidentally said the secret: the founder of Millet, inspired by the http://www.aliyun.com/zixun/aggregation/3518.html "> Internet company's stimulus and" push ", Not jobs. Quote Lei here:

1, I participated in the founder of the first company is Jinshan Software, founded in 1988. The internet is hot in China is 1999, we are the first generation of the internet revolution off;

2, the traditional enterprises play a price war, the internet never dozen price war, because they come up free;

3, the Internet we also use, why the software industry has been so hit? Later, I understand that the Internet is actually a new methodology.

The story has to start from the situation that he presided over Jinshan software. At that time, the author in a financial newspaper running it routes, and Jinshan Lei meet frequently: then Jinshan company, internal and local. Several domestic anti-virus software company (Jinshan, Jiangmin, rising) price war, saliva war, lawsuit war, international market Encounter Microsoft and Norton's crackdown, lei very depressed. In the words of Lei, "before Microsoft, there is piracy, under Microsoft, barren." ”

At that time, Lei did not apply the traditional tactics of Chinese entrepreneurs to use the media: chanting slogans and supporting domestic and national enterprises.

In response to these PR events, Jinshan almost every week to call the media opened two or three press conferences. At that time, the author of the media business is dismal, most of the time free control, so became Jinshan "queen" ran reporters.

In "disorderly bureau" in Jinshan and Lei, Sching, want to "low-key" and not. and founded the Millet company, Lei said, "Millet just set up in the 1.5, millet extremely low-key, do not do any advertising, nor any pr." ”

This is not millet and lei "low-key", but the way of transmission has changed. It is not hard to find that later Lei's microblog has never ceased. It has also become a low-cost marketing that many Chinese CEOs have tried to do.

Lei has two points to ponder when explaining his Internet methodology: first, free. There is no endless price war after free. Second, Word-of-mouth. Can not say at that time Jinshan no word-of-mouth. Just for Word-of-mouth, paid a huge price (in addition to Lei to travel in frequent press conferences, to receive media interviews, the huge media advertising is also a small amount of expenditure).

At the time, internet companies came out of the nightmare, such as 360.

Lei said free mode, dare to eat the first crab is Qihoo 360 and Zhou, he is the use of the Internet Free Weapons, copy the Jinshan and other domestic software. First of all, put forward the antivirus free, so that domestic antivirus manufacturers rely on selling software to make money dream shattered, second, make full use of the Internet to shape Word-of-mouth. When domestic software makers were also obsessed with buying genuine media ads, Zhou began inviting bloggers (who are now known today as journalists) to attend small salons. Zhou will visit the salon scene, neither to do lengthy PPT, nor heavy products to attract attention, but to disseminate their free and internet thinking, to the media "brainwashing."

Although many traditional paper media do not hesitate, even negative sound. But old week in the Storm insisted on their own, until 360 to the U.S. listing.

Move a mention of 4G tariff to reduce, the share price fell to the freezing point. While 360 continued to be "free", the share price rushed to 100 dollars. World, the price is not so good as free more to tell investors stories!

Lei List of millet mobile phone at random in the café link wi-fi example, is through the "Free + user experience" to netting users, brand-building effect, than to invest tens of millions of to buy advertising effect much better. Lei also talked about the recent drop and quick taxi competition, send money to let users and rental master, the impact of the traffic radio station, let CCTV recruit, this is the internet thinking again sublimation.

It can be said that 360 and Zhou are the first generation of Internet methodology practitioners, but the old week did not books it, and Lei but in practice inherited its mantle, and to rise to the height of the methodology. It can be concluded that the culture of millet and the success of Lei, is still the interpretation of local culture, not apple jobs apple model.

In the next 10 years of mobile internet, China will inevitably emerge with new internet theories and models, and still need to extract the best from the older generation of the internet and then innovate. Instead of blindly imitating the culture of Steve Jobs and Facebook Zuckerberg, it is a legacy and subversion of Zhou, MA, Jack and Lei.