Lei: It's not enough to rely on millet

Looking back to 2013, the mood is long difficult to calm. Yesterday we counted the whole 2013 Millet's main performance, we sold 18.7 million mobile phones, including tax sales reached 31.6 billion yuan. This year I and all the millet staff step by step, these figures are expected. But when I close my eyes and remember a little bit about the history that is not far away, I still find it inconceivable.

Less than 4 years ago, the company only more than 10 people, we drank a bowl of millet opened. Today Millet has more than 4,000 employees who are doing the greatest thing in the world.

2 years ago, we can only ship 500 units a day, 1000 mobile phones, a heavy rain can let our supply chain interruption for 2 days, my daily rush of the burn. However, only 26 months later, we have been able to guarantee the supply of 300多万只 mobile phones for one months.

In July 2011, our first media conversation, I was excited to say that Miui's users already have 300,000 people. Now, that figure is over 30 million.

Everything is like a dream.

As early as 2007, I saw the future of mobile Internet, began to invest in mobile internet industry, I participate in investment ucweb is a very representative of the product.

At that time, I determined two judgments: 1, mobile internet will be the next 10 years of industry trends; 2, terminal equipment is the decisive factor of mobile internet.

This finally contributed to my founding millet, research and development of millet mobile phones.

Our luck is very good, like the kite in the tuyere, we grow rapidly in more than two years. What's the reason? or millet mobile phone to comply with the needs of users. Users of this era need a good mobile phone that is cheap and has high performance and good experience. In the market, such a mobile phone is too few.

I remember, in July 2011, when we announced the release of the Millet mobile phone, users have a vote on the Internet, everyone said, millet mobile phone if it can sell 2600 yuan, it is very kind. If you sell 2400 yuan, the industry conscience. You know, 2 years ago, the price of a top smartphone, generally at 3,000 or 4,000 yuan, many users could not afford.

Millet mobile phone to consumers such expectations. However, the millet mobile phone from the release began to face a serious shortage of demand situation. Compared with two years ago, the supply capacity of millet mobile phone has been increased 300 times times. We promise to increase our capacity by one more times this year to make sure we ship at least 40 million handsets.

But I believe this is far from enough, compared with the huge demand of 400 million mobile phones a year. Maybe we still can't meet every user's demand for millet mobile phone. For a time also can not buy millet mobile phone users, but also scold us. But buy millet mobile phone users can feel the good faith of millet cost-effective products. They are willing to recommend this cost-effective good mobile phone to his friends and relatives. As a result, each time we increase production capacity, so that more users buy millet mobile phone, will further bring greater user needs. The result is continued demand in short supply ...

I realized that just by a company of Millet, is not able to meet all the Chinese users for cost-effective good mobile phone demand. To provide consumers with inexpensive mobile phones, to promote the entire Chinese mobile internet modernization process, not only Millet's mission, but also the common responsibility of all peers. We are pleased to see, such as Huawei's peers have begun to respond positively, action, and we together for the beginning to let users, increase supply, the high-performance, good experience of mobile phones to more Chinese consumers.

China has a huge population base and is a huge market. In the face of such a market, only millet, Huawei, such as the awakening of a small number of enterprises, let us how to increase production capacity, increase supply, I am afraid it is difficult to quickly meet all of the high-performance mobile phone full of expectations of the user base. Therefore, I call the whole industry, all mobile phone manufacturers like Huawei and Millet, ACT up, the performance to do, the experience to do fine, the price down, so that Chinese consumers regardless of income level, can easily use high-performance good mobile phones.

Millet is standing on the cusp, although we are young, although the scale and Huawei, Lenovo and other industry giants are relatively weak, but we are willing to be an example.

In this, I solemnly promise, first, millet will ensure that 2014 shipments of not less than 40 million mobile phones. Second, the red Rice mobile phone version, and then let 100 yuan to consumers, only to sell 699 yuan. January 7 officially began sales.

Lei

January 03, 2014