Lei Jun a second change "blacksmith" millet 4 is compromise?

At 22:00 on July 22, 2014, the National Convention Center, which can accommodate thousands of people, was crowded with full capacity. Only one purpose of these people's arrival was to witness the birth of millet phone 4. Lei Jun, Chairman of Xiaomi, officially released the millet phone 4, which was defined as the "Four-Year Masterpiece of Xiaomi's Entrepreneurship," at yesterday's Xiaomi conference.

Different from the previous conference, the Lei Jun on the configuration, the performance of a passing, but focused on the millet 4 in the design, work on the "serious" and production capacity confidence. From "no design is the best design" to "a plate of artistic journey", why Lei Jun propaganda point of this process and design feelings? Lei Jun gorgeous turn this count as a compromise? At the same time released the millet phone 4 is shouldering the mission? Let us review these questions one by one.

Lei Jun a second change blacksmith? Millet 4 This is not considered a compromise this time

As we all know, millet phone although the previous generations have a high price, but its technology and grip has been widely criticized. Although the appearance of ugly Jun somewhat disagree, but the millet phone design does not really color, millet company for a year for a design, and no molding style, say the pursuit of cost-effective they can not be crafted in industrial design, regardless of Is millet or red rice series, these phones have failed to make people shine in appearance, cost is still its greatest feature.

If not configured and price Niubi, such a long millet you will consider it?

But at the time, the quality of previous generations of millet phones was not massively tuned for the simple reason that because Lei Jun said at the press conference that millet was not designed to be a good mobile phone, he said: "No design is the best design". And millet was labeled "enthusiasts" cell phone label, at the conference millet use many modifiers, such as the world's fastest and so on, advertised millet phone hardware performance is excellent, which also completely covered the quality of the millet phone weakness.

Some domestic mobile phones have walked in front of the design of millet

As some netizens reduced their worship of "Rebus", they also had a clearer understanding of the appearance of the millet phone. Some netizens even ridiculed the appearance of a millet phone and said that "if it is not intentional, who can design such an ugly appearance?" Cell phone, "and" Rebus "did not understand the phrase" no design is the best design "is also a long time no longer mention. In contrast, Meizu, a plus, OPPO, Huawei glory, nubia, IUNI other brands of products, whether it is appearance or workmanship, are above the millet.

Lei Jun brought us will be what kind of artistic journey?

Lei Jun seems to feel the pressure brought about by all aspects, but also finally realized that the next generation of millet phone absolutely can not go so ugly, more and more competitors, the configuration of other manufacturers is not worse than the millet, the design even better than the millet, On the craft, the material should be more high-grade, which is an incentive for millet. In the majority of mobile phones are still based plastic shell structure, the use of metal material is a good entry point. So, there is the next Lei Jun "craft feelings", as well as conference nearly two hours on the stainless steel craft open class.

Some people say that this time Millet has made a compromise. Is Xiaomi really compromising? From a theme of "a steel art journey" that has always been around, it is rather a compromise rather than an attitude change . Millet really aware of a good cell phone, not only to strong performance, work this thing, but also must be positive to face. However, the austenitic 304 has become a hot topic recently, in fact, it is a common type of stainless steel, daily use of our household stainless steel tableware, knives are basically made of 304 steel, including some television, Refrigerator, electric kettle are made of austenitic 304 steel, so this thing is only used to re-promote a number of millet, people feel very magical. Having said that, in order to make such a metal frame, millet using 40 processes, 193 processes, 8 CNC (CNC machine) cut from a piece of 309 grams of steel into only 19 grams of the border, all this Millet can not say there is a unique spirit of it?

At first glance, this border is very much like Apple's iPhone5s

Some people will do for millet pursuit of the union feel disdain, but m4 is indeed a very solid workmanship, no doubt, and millet 4 is the best of all millet phone, this is even more true. Take a look at the millet phone before, you will find that Mi 4 can be considered a tremendous change, but also the "creative" thinking of the upheaval, millet no longer stressed that the fever, at least in the hardware, no longer pursue the first, maybe this can Be considered a compromise, because its competitors around the millet has the advantage of the hardware to grab empty, millet does not compromise does not work.

In that case, millet can only rethink from outside the hardware, and it turns out that this is indeed a wise choice, Moreover, there is its most powerful MIUI MIUI, "lose" the hardware starting right, does not mean that lost everything. Obviously MIUI6 will choose to individually develop the conference on August 16 is not accidental, can only say that the handset manufacturers already put the system UI into a very important position, the value of user experience really exceeds the hardware itself, although the Lei Jun at a conference Beginning to say that high performance is the basis of experience, but the day before yesterday's press conference in terms of hardware, to focus on the past to distinguish, can definitely be considered "understatement."

What kind of change can we bring to Millet?

First of all, people will no longer think that millet will only run points, only in the hardware piling up, regardless of other aspects of the experience; secondly, people will once again recognize the change of attitude toward the millet, like daring to shout before millet A successful "brainwashing," as this time shift is more submissive to public opinion, is undoubtedly a relief for the precarious "fan economy" and because of this craftsman's mind, more attention is given to the rationality of mobile phone technology Consumers have come to the ranks of rice noodles, maybe they are not directed at the idea of ​​millet came, just for the back shell of the 9-layer composite process, for this complicated "austenitic" border is sufficient. This is obviously a huge success, not to mention the "friendship" with many partners such as Herbie. In the words of Lei Jun, it is a friendship exchanged with gold and silver, a little ridicule and a little pondering. In short, this also makes millet The international influence has become even greater.

A ridiculed dream: Let everyone enjoy the fun of science and technology

"Using geeks as a product, using the Internet to kill the middle part of the world so that everyone in the world can enjoy high-quality technology products from China." This is Lei Jun's remark at the press conference. Answer people's questions, that compromise Ye Hao, the new pursuit worth mentioning, in short, the belief has always been the same, and the sales of millet phones do not need to worry about Moreover, in terms of capacity for millet is not really a problem, but rice 4 can not get rid of hunger marketing The big hat has to be verified, in short, on the issue of compromise, let us put aside for the time being, then we talk about Lei Jun's "craftsmen feelings" in the end is imitation, a breakthrough, or what kind of feeling.

Millet on the market, compromised

Luo Yonghao said: "I was serious", so Luo Yonghao became a craftsman; Huang Zhang said: "I will do furniture," Huang Zhang became a carpenter. This Lei Jun also determined to make a "Carpenter", what to do? Lei Jun sent a piece of steel to each media, Lei Jun to be a blacksmith. Millet phone 4 conference all around the "art journey of a plate" start, it seems this plate is very impressive?

A plate of art tour

Access to Baidu Encyclopedia, austenitic stainless steel is derived from Germany in 1913, since it is Germany's nearly a century of industry, its quality and use certainly must not be suspected. Austenitic stainless steel has a large number of models, and austenitic 304 is actually only a universal model, in fact, we often see stainless steel, usually used in containers, tableware, furniture, railings, medical equipment and other products. And it also has good temperature resistance, used on the phone is also suitable.

"Pit father it?" See here, I think many people will be issued such a sigh, millet 4 using the metal is nothing but ordinary stainless steel, but when you see the conference invitation also thought it will launch a All-in-one all-metal body products, it seems this is once again overestimated the production capacity of millet 4, but the metal is just a border only.

As early as the Meizu MX release, Meizu MX has been in their own use of austenitic 304 stainless steel, and Meizu years of experience so Meizu addition to the choice of raw materials more concerned about the user's experience. Huawei is in the Ascend series models D2 uses austenitic 316 metal, higher than 304, Huawei AscendP7 and glory 6 is the use of aviation-class metal architecture.

To put it plainly, the millet 4 metal, is nothing more than a gimmick, but smart Lei Jun will not consider his own metal material is not what novelty, why so speculation? This also has some relations with the earlier concept of Lei Jun. Lei Jun first thought that no design is the best design, and now has begun to emphasize the design, perhaps for the Lei Jun, this is a natural change, but for consumers and industries In fact, this is actually very natural to be seen as his "Jianglangjinjin", nothing new tricks, can only follow the market flow.

Millet on the market, finally compromised.

In the previous three pages of content for everyone to have a detailed analysis of the changes in the design of millet 4, and we are more concerned about the choice of mobile phone is still the phone's hardware configuration and price, the following for everyone from the performance configuration, price, etc. In terms of millet 4 in the market position.

Millet phone 4 hardware configuration

Millet 4 in the hardware configuration is based on the most powerful Xiaolong 801 processor and 3GB of running memory, this hardware configuration currently on the market already have a lot of phones in the sale, in addition to the flagship mobile phone brands, as well as Like a plus mobile phone, Nubian, OPPO, vivo, etc. domestic manufacturers. From this point of view, millet 4 in the competition without any advantage at all, and most worth mentioning MIUIV6 system will not wait until August to unravel. In addition, as the domestic mobile phone manufacturers shipped more than ten million levels, the current 4G product line is still a blank, even the millet 4 is only the mobile version can support 4G network, then it is really not necessary? This problem may only be "mine boss" own mind to know.

Millet phone 4 phone is still 1999 yuan

The price has always been an important means of millet dominated the world, but also the emergence of millet phone so that the price of mobile phones in the 1999 yuan stage of intense white-hot competition, compared to the millet phone hardware configuration, the price advantage has been less obvious. In the domestic mobile phone manufacturers, equipped with Haisi eight nuclear 4G version of Huawei glory 6 mobile phone price is 1999 yuan; and early this year released ZTE Dragon NX 801 product more for only 1699 yuan; again is similar to the millet 4 Design and mobile phones are also listed early sales, the same price of less than 2,000 yuan; In addition, there are more like thousands of dollars within the 4G mobile phone to compete. In this case, millet 4 is still priced at 1999 yuan, in comparison, there is no millet 2 and millet 3 as attractive.

Millet finally not in the "hungry marketing"

In the widely criticized marketing methods above, this time in the millet 4 conference site, Lei Jun proposed in two months to produce 1 million units of products, which is the first time in the millet millet standpoint in terms of supply is not in the "hunger Marketing ", which is also to see that the millet is no longer superior, this time chose to compromise. I believe for those who want to buy millet 4 friends will be good news.

Combination of the above analysis, this time for everyone to bring the complexity of millet 4 technology will inevitably lead to inadequate capacity, in addition to the hardware configuration and the price advantage of narrowing, but also not support Unicom and Telecom 4G network, Undoubtedly is to give up a big market. Millet phone 4 will be very difficult to win in the domestic market like millet 2 and millet 3 that brilliant sales. But now Xiaomi not only focus on the domestic market, with the success stories into Hong Kong and Taiwan, and now also actively enter the markets such as Southeast Asia and Latin America, I believe in sales of millet 4 can still maintain rapid growth.

Millet finally compromised:

In the appearance of millet did not continue, "No design is the best design," millet 4 has been carefully designed to choose a compromise; in the face of the market, the homogenization of hardware configuration is very serious, this millet 4 Did not bring the first hardware configuration for everyone, chose to compromise to the market; in the marketing is no longer "hungry marketing", began to openly promise 2 million supply within one month, the same choice of compromise. Then in August for everyone to bring the new MIUIV6 there will be those surprises, it is worth everyone looking forward to.