Lei Jun how to use "a kitchen knife" troubled revolution

Knife with the steel plate has become the new selling point of the millet phone. Yesterday, the millet 2014 annual conference, the fourth generation of millet phone was officially launched, and millet is defined as a milestone. Lei Jun, CEO of millet, said Mi 4 is the ultimate in performance and experience. In the opinion of the insiders, in the past year, the low-end millet rice covered the momentum of millet 3 and the Lei Jun wanted to reposition the concept of millet boutique with rice 4. In addition, Lei Jun also released a new generation of millet system and millet's first smart hardware - smart bracelet.

"Chopper" steel into a new selling point

At millet's annual conference, the media, rice noodles and millet partners once again squeeze the venue packed. Lei Jun "a knife chopping revolution" summed up the release of rice 4, and spent an hour to introduce "how the steel was chopped into a kitchen knife" to highlight its stainless steel metal frame process, after the price, the "touch experience" Become Lei Jun's new selling point.

Meter 4 is divided into 16G and 64G two versions, the price was set at 1999 yuan and 2499 yuan. The first batch of 3G, which supports China Unicom, will be on sale on July 29, the 3G version will be released in August, and the TDD-LTE version supporting mobile 4G will be on sale in September. It is estimated that 4G standard at the end of this year will support FDD-LTE.

However, Lei Jun also said that "put aside performance experience, all are rogue." At the press conference scene, when Lei Jun promised that Mi 4 was the fastest smart phone in the world, it attracted cheers of rice noodles. It is understood that, from the hardware configuration point of view, m 4 equipped with a Qualcomm Snapdragon 801 quad-core 2.5GHz processor, and configure 3GB of memory, and 5-inch Sharp / JDI OGS 1080P full fit screen.

New system to build millet ecosystem

According to Beijing Morning Post reporter's understanding, millet will be released on August 16 new system, MIUI 6 version. In the new system, millet will focus on creating life service O2O.

Also released with the Mi 4 millet's first wearable smart device millet bracelet, only 79 yuan pricing, Lei Jun is expected to sell the world's largest smart hardware. In this regard, the industry believes that behind this is the LEI hope to create a millet mobile Internet, intelligent hardware combination of millet ecological.

At the press conference, Lei Jun introduced that at present there are 65 million active users of the millet system. The average daily download volume of the Xiaomi App Store, the Game Center and the theme shops is 32 million. In the first half of the year, it was divided into developers of 174 million. The new millet system, will start to get involved in building O2O ecological life services. It is reported that the new system integrates millet yellow pages, including taxi, courier query, cell phone recharge, registered hot social services into this yellow pages, users do not need to log in to use the APP service, thus providing users and developers with an intelligent portal.

It can be seen, millet is building a mobile Internet, smart hardware, e-commerce ecosystem.

Morning News reporter Sun Yu