DoNews July 7, 7th, Lei Jun, president of Xiaomi, wrote a blog long article on millet's success. Lei Jun believes that the core of Xiaomi Internet time model in addition to "focus, extreme, word of mouth, fast", the most important point is "sincerity."
Lei Jun said in Bowen, so far millet mobile phone sales have reached 26.11 million units, sales reached 33 billion yuan, which proves the phased success of millet. And compared with other companies, millet is different because of listening to user opinions, products, price sincerity.
First, companies should show sincerity to listen to the views of users. Lei Jun said that enterprises through the Internet channels, through social media to get through the barriers between enterprises and users, but a large number of users views letting enterprises difficult choice. The Xiaomi company from top to bottom, from partners, product managers and development engineers are directly facing the user, ready to accept the user's comments, suggestions, and to discuss with the user product needs.
Second, Lei Jun said Tong Ren Tang real material to do the product, so to win the trust of ordinary people, the achievements of a century brand. Take this as an example, Lei Jun believes that for any business, its essence is to do sincerity products. The millet has been selected the best components suppliers, and products always adhere to three points: high performance, easy to use, cost-effective.
Third, after doing the sincerity of the product, you need to give the product a sincere price. Lei Jun said that if the enterprise to make sincerity of the product, the attitude is also sincere. However, if the business can not give a sincere price, the user still will not pay the bill. (Finish)
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