Lei: Lawsuit is the only way of internationalization of millet rite

"I hope you can help me clarify, millet did not do electric cars, also did not do home decoration, also will not enter the real estate." March 6, National People's Congress, Millet company chairman Lei accept "Huaxia times" and other media reporters to clarify, the market circulated a lot of millet do anything rumors, but in fact many with millet "no penny relationship."

In the 2014, Millet became the hottest internet company and became the largest smartphone manufacturer in China. Lei said that 2015 millet sales will reach 80 million to 100 million, but for beyond Apple's argument, Lei said, millet more attention to market size, "and Apple is different types of companies. ”

Not everything.

This year, Lei submitted two recommendations, one of which is its appeal for years of revision of the company law, while another relates to the Hot smart home field. Lei called for the internet and home appliances and other traditional enterprises to open up cooperation, set up a unified standard of smart home.

Lei that the current smart home is more chaotic, each home has its own product standards. "Everyone wants to build their own ecosystems, even a closed ecosystem, but I think the closed ecology cannot last." He expressed the hope that the cooperation between the parties can eventually form a more open ecology.

The initial foothold in the mobile phone market, beginning in 2014, Millet began industrial chain investment, according to Lei Plan, hope to invest 100 smart hardware companies in the future. Up to now, Millet has completed the purple rice technology, such as 27 start-up companies to invest in power, cameras, air purifiers and other products; At the same time, Millet also with the United States, Youku, Archie Art and so reached a strategic cooperation.

Active investment, so that Millet began to fall into the "do everything" in the controversy.

In this respect, lei in the media communication will shout grievances, and said that the market spread a lot of rumors of distress, such as electric cars, home, and so on, in fact, and millet has no relationship.

"In the past year, I was also very Mongolian, how all day long some people say I do electric cars, until 3 months ago, only really find out, is a company behind the rumor that this company is called ' Lei electric cars '; but this company, with me and millet a penny relationship has not." "This marketing is a bit bad," Lei, who is now communicating with the company through various channels.

In addition to the electric car, another rather subtle is "millet home". Over the past few months, about the millet into the decoration industry rumors are heard, many users even consult the price of Millet home improvement services, join the situation. To this, Lei clarified, Millet did not do home decoration. Behind the story, because there are entrepreneurs and their own communication, the founder of a "Love Space" company, its own shun for the capital "a little money", but the company and project, and Millet has no relationship. He also said that the future of Millet has no intention of dabbling in real estate.

According to Lei's description, after 5 years, Millet has now completed the layout, will not be involved in new areas, will focus on mobile phones, tablets, televisions, boxes, routers, 5 core products, "other products, are other companies are doing." He also said that although Millet was interested in building an ecosystem, it led to the view that millet only works with its own investment companies, but in fact it is not.

"At the beginning, very few people were willing to work with us, so we had to invest ourselves to make some push," he said. "Lei said.

No IPO for 5 years

In this media communication meeting, Lei also disclosed the 2015 year performance target for the first time.

According to Lei revealed that 2014 millet supply 65 million, sales of 61 million mobile phones. 2015, millet expected mobile phone sales target of 80 million to 100 million, the revenue reached 100 billion to 120 billion of the scale. He also reiterated that Millet would not seek an IPO for the next 5 years.

It is noteworthy that by the market hot "cock silk reverse attack" millet, and apple, always be dramatic contrast.

Data from a number of research institutes show that 2014 Millet began to qualify for the domestic mobile phone market first, squeeze off Samsung leading position; But on the other hand, the fourth quarter since the launch of the big-screen iphone, Apple shipments began to explode, in the domestic market position has soared, has been firmly in the top 5 apple, began to kill into the top two, which also triggered the millet and Apple smart phone's leading battle.

Plus some previous media reports, Lei said 10 years to kill Apple, but also provoked two companies to dispute the topic. But Lei himself in the media communication will clarify, he did not say kill Apple.

"We're not like apples, Apple may not even pursue the market first, we are the Internet companies, the most care is the user volume, exceeding the turnover and profit concerns; So what we are considering is whether it will be the first Internet phone company in 10 years, and for Apple, it may not care. "Lei said.

In the 2014, the millet officially launched the internationalization process, and successively entered India and other emerging markets, but at the same time, in the domestic pursuit, Millet is also the first encounter overseas patent giant lawsuit; among them, Ericsson in India Market, to small Musching sue, once triggered a ban on the storm; In addition, Apple executives There have been the theory of millet plagiarism, but also let people worry about whether the future Apple will also be against millet.

In this regard, lei that the patent war in the smartphone industry, is just a game rules, even Apple, Samsung will be sued many times every year, we are both the plaintiff is the defendant, "millet patent accumulation is relatively small, so the disadvantage." "He also admits that in the next 3-5 years, there will be a problem in this area, would take a positive attitude towards it," litigation is millet adult ritual, internationalization of the only way.