Lei: Millet 3-5 years not want to profit not hunger marketing

37 hours sold out of 400,000 millet mobile phone (micro-blog); products listed only one week, Morgan Stanley was rated as the nineth largest mobile phone brand, the first domestic brand; it is expected that 2012 sales will reach 5 billion yuan ... 　　In the face of such gratifying achievements, millet technology (micro-Bo) founder of Lei (Micro-bo) in the interview with the reporter, but said, in the next 3-5 years, Millet Company's most concerned about the user and user experience, not pay attention to profitability. Entrepreneurship-The genesis of the 40-year-old two-year venture is not too late Reporter: You and seek Baijun founded Jinshan, 2007 Jinshan listing; You then founded the Network of Excellence, sold to Amazon in 2004.　　In recent years, you have invested more than 10 of companies, and gained a lot of money, why do you still want to start a business? Lei: To tell the truth, I proposed to start a business, many people puzzled, including my most important partner, the president of Millet Lin.　　When I said I was going to start a business with him, he was surprised and said, "You have everything and why you have to start a business." When I was 18 years old, I read a book called "The Fire of Silicon Valley", and I dreamed that one day I would be able to run a world-class business like Steve Jobs.　　When I was 40 years old, I sold a company, listed a company, invested more than 10 companies, as if all the goals of life had been achieved, but I told you that I had become more confused when I finished it. I ask myself, I still have no courage to start a business, still can 6x12 an hour tirelessly forward. The answer, after thinking, is that the 18-year-old ideal is still there today.　　40 years old two times innovation, it's not too late to start again, I believe that people are great because of their dreams.　　Journalist: There is a risk of starting a business, you have not considered the risk of failure? Lei: From 1995 to today, I used sixty or seventy mobile phones. After using so many mobile phones, I was thinking, what kind of phone do I want? Can you do a phone that belongs to an enthusiast? Especially after doing mobile internet, more and more feel that this is the future trend of development, mobile Internet is the integration of software and hardware experience products.　　I have a dream, want to do a mobile phone for enthusiasts. I have the confidence to win the future of mobile Internet. And I think, the Internet way to do mobile phones, this is absolutely subversive.　　But, innovation is to do other people did not do things, do such things 99% will fail, so I am very disturbed inside.　　Entrepreneurship and cooperation do not want millet to become "self-employed" Reporter: Millet company's initial 56 employees invested 11 million yuan, you have the ability to fully invest in their own first, and then fight for financing, why this? Lei: Very simple, I do not want millet to become my lei a person's company, become an "self-employed", and colleagues are willing to invest. In fact, when these colleagues say they want to invest together, I am under great pressure.　　I want to start a business, I definitely have to pay, lost is my own thing, if so many colleagues to pay together is very sad. But from another perspective, the whole companyTo invest money, all colleagues have a sense of ownership, more enthusiasm. One of our first employees had a girl who graduated from graduate school and I initially thought she probably didn't have much savings.　　But she sold all the shares of her family, to her colleagues sent an e-mail, said she took out the dowry money, from then on to marry Millet.　　Reporter: You said, now millet suppliers and the generation of factories are world-class, for Apple, Hewlett-Packard (Micro-BO) and other services, Millet is how to obtain their trust?　　Lei: In today's market situation, no one manufacturer can get rid of suppliers and make a good product, we chose a first-class supplier, the United States Qualcomm's CPU, Japan Sharp's display. A high-end smartphone has nearly 900 components, many important components are customized, suppliers to invest in the development of the funds with us, so that their requirements for the procurement of natural relatively high. When we communicate with these suppliers, there are all sorts of snags. An American supplier gives us three years of financial reporting, and a company asks, have you ever done a cell phone before? In the face of these problems, my answer is always inseparable from "no".　　But we did not give up, not once, on two or three times, patiently explained to them, including the risk of nuclear radiation as the first to visit sharp company after the earthquake customers, or to those familiar with these suppliers spoke, finally achieved their trust.　　Entrepreneurship • Capacity production needs to be in the running is not Hunger Marketing Reporter: Millet research and development process, you are most concerned about? Lei: I have six days a week, of which five days are in millet. I am involved in the development process, every day to log into the Millet forum and my microblog, there are many netizens or even "rice noodles" message, I am particularly concerned about these views.　　There are some good ideas that I will discuss with my colleagues.　　Journalist: What kind of position do you think Millet is living in the mobile phone industry now? Lei: Millet mobile phone just sold a week later, the Morgan Stanley report that the millet in the Chinese market mobile phone brand Nineth place, in all domestic mobile phones ranked first. Then look at Baidu Index, Millet just released, Baidu Index is 360,000, and the iphone 4S when the Baidu index is 550,000, that is, when the temperature of the release of Millet reached the iphone 4S Heat two-thirds.　　Countless iron general facts tell us, Millet mobile phone brand has been in the forefront of domestic mobile phones.　　Reporter: Millet mobile phone since the sale has been in short supply, many netizens said Millet in the marketing of hunger. Lei: Production needs a running-in process. This is our first time to do mobile phones, the first 100,000 units is required a running-in process. Production, on the one hand, is limited by capacity and is related to sales forecasts. We now have to order three months after the components, who can tell me three months after the millet mobile phone how much? The market is unpredictable, forecasting is really difficult, and the purchase of components will occupy a large amount of money. However, with the continuous production of the running-in, and we are looking for a new generation of factories, capacity will certainly graduallyImprove。　　Entrepreneurial and profitable millet mobile phone does not rely on the hardware profit Reporter: Millet mobile phone Price 1999 Yuan, I see the market similar performance of the basic smartphone is more than 3000 yuan, millet cost in the end how high?　　Lei: The millet phone is dual-core 1.5g,1g memory, 1930 MA battery, 4-inch screen, 8 million-pixel camera, my colleagues rated this is the mobile phone fighter, so we call the MiG machine. Compared with HTC (Weibo), MOTO, LG and other smart phones, we use the same suppliers, the same assembly plant, the same test, their licensed phone prices are not less than 3000 yuan. Millet mobile phone costs are trade secrets, inconvenient to disclose. But in fact, the price for millet, the pressure is very large, because 1999 yuan including tariffs, value-added tax, education surcharge ...　　There is also a patent fee, so to complete such a price is tantamount to "jumping cliff."　　Reporter: You mean millet mobile phone in the hardware did not make how much money, that millet depends on what profit? Lei: Frankly speaking, I still have no way to answer this question, just like ten years ago, you took a gun to the founder of Tencent Ma, he also can not say what the QQ profit.　　The rise of Baidu and Tencent has fully explained this truth, users for the king, as long as there is a user, there is no profit. We set up the millet company, the goal is for mobile phone "enthusiasts" to create a high-performance smartphone. This group of people is the opinion leader, one of their opinions, can affect his family, friends, colleagues, so do not underestimate the strength of this group of people. So, the first innovation is to absorb these people to participate in our MIUI mobile phone operating system development, weekly release a new edition.　　Second, the use of electric business platform to remove the burden of traditional channels to ensure the high cost of millet mobile phones.　　Millet real subversion is not rely on hardware to make money, as an internet company, we are more concerned about the user reputation, we hope that a good reputation of the user can bring benefits to our follow-up.　　Reporter: Venture capital organizations are looking for an early return, so how do you explain to investors? Lei: I made it clear to them before they invested in 3-5 years.　　Otherwise, don't throw millet.　　Reporter: Please disclose the future development direction of millet mobile phone? Lei: Our positioning has not changed, continue to introduce cost-effective smartphones for users, but the price is not good, may be higher than 1999 yuan, may also be low.　　I do not want millet frequently introduced new products, it is best to launch a mobile phone a year, but to do this, need full self-confidence and strength. This reporter Dongchangqing/wen Jia Tongjun/photo Lei was born 1969. At Wuhan University three o'clock, to help people develop software to become a young millionaire. 1992 joined Jinshan Software (micro-blog), to become the most important Baijun partners, 1998 as CEO of Jinshan Software, retiring in 2007. Since then, he has invested in visitorsPrudential Products (Micro-bo), play more, excellent depending on technology and other enterprises. April 2010 Set up Millet technology, as chairman and CEO.