Lei: Millet cell phone shipments reached 11 million units in the first quarter of this year

2014 China (Shenzhen) It leaders Summit yesterday morning in Shenzhen Wuzhou Hotel opened, today officially entered the Summit Forum link.

Yesterday, Millet founder Lei at the 2014 IT leaders Summit disclosed. Millet cell phone shipments reached 11 million units in the first quarter of this year, the annual shipments are expected to reach 500.06 billion units. Millet 2013 tax-included sales of 31.6 billion yuan, an increase of 150%, according to the same way of growth, next year, hundreds of billions should be visible.

The Internet is a new methodology, Lei says, and if we use this set of things to do any traditional industry, it can produce nuclear explosions. The core of the Internet is the user Word-of-mouth, we do not have any kind of promotional form than the user Word-of-mouth more important. Some people think that good products have word-of-mouth, but also some people say that cheap products have word-of-mouth. Not so, the core of Word-of-mouth is hyper-expected. You go to the café even WiFi, you have to ask the password, ask not to ask the second time, but the millet mobile phone, it just asked if you are connected, it can be. Millet is to win in every detail.

The following is a transcript of Lei speech:

Hello everyone! We are all immersed in the wonderful speech of the academician just now. Ma's evaluation is stand-up comedy. Wu Academician gave a few examples of millet, I tell you a brief report of the situation of millet. Not to advertise, because many leaders do not understand the progress of millet. Millet is a very very new company, founded four years ago, 10来 people, 7, 8 guns, along with the Millet revolution.

Choose to do mobile phones, mobile phone is indeed a Red Sea market, Apple, Samsung made 110% profit, other enterprises lost 10%. The first interview of Google engineers, no one to join the millet. But even so, we have formed the best team in the industry. They are mainly from motorcycles, Google, Microsoft, Kingsoft software.

A few of my special introduction, the average age of 8 people 45 years old, 5 returnees, 3 turtles, Turyan. Older entrepreneurs. We think encourage is Ren 42 years old founder of Huawei, we say you can? In fact, like young people, we initially worked 6 days a week, 11 hours a day. Our luck is very very good is that our products entered the market at the end of 2011, the first year 12.6 billion, last 31.6 billion. Rose 150%.

The quarter ended, with a 150% per cent rise in the first quarter as it did last year. If you grow by 150% a year, you have a chance to do 80 billion this year. I think 70 billion is more certainty. With the same growth pattern, next year's billions should be visible. Last year sold 18.7 million units, this year at least 40 million units shipped, the first quarter has shipped 11 million units, I expect this year 40 million is just passing level, there is a chance to do 5000, 60 million, next year, the target of 100 million.

Millet has just entered the market soon, in the market has a very strong influence. In addition to Apple, Samsung, Millet mobile phone most influential. The Millet user group is very active. Here I report two points, millet mode in the end is what kind of. I think millet is a triathlon. To put it simply, we think that we are mobile phone companies, but what mode do we use?

Is that we make every effort to use the best materials to do the best mobile hardware, through the Internet to do on the basis of Android our system, the weekly iteration, so that the millet mobile phone inside experience far more than peers. Recently we released a small application, more than 20,000 cafes, restaurants, airports, railway stations, those free and safe WiFi millet can be a key to connect.

This is our free WiFi service provider, do not need to lose the account number, password, asked you to do not access, but also safe and reliable, greatly enhance the user experience.

This experience in the Millet mobile phone has at least 10,000 optimization, when you use it will understand why so many users like millet mobile phones. Our whole millet inherited from the design, research and development, supply chain management to the market, channels, sales, services, all integrated, the electric business model greatly optimized millet. So the millet close to cost price retail, build a mobile internet platform.

The 2nd important reason is how we use Internet thinking to do mobile phones. The word Internet thinking is very popular recently, why? This point I tell you, I am involved in the founder of the first company is Jinshan Software, founded in 1988, the Internet in China heat up is 1999 we were the Internet revolution off the first generation.

The internet was the first to eat with his recent industry, the software industry. After the revolution, we began to think about what the Internet is. In fact, the Internet we also use, but why the software industry has been so hard hit? Later, I understand that the Internet is actually a new methodology. The way to think about problems is completely different.

Through step-by-step thinking, including practice, one day I think he is a complete set of things, if we use this thing to do any product industry, I think can produce a nuclear explosion. So 2010 I use this method to make mobile phone. A lot of people do you think that way? The whole method of doing millet before, is already ripe. So the past more than 10 years of Internet business practice, in fact, explored a lot of ways. What is the core of this picture? Is Word-of-mouth.

I remember the 80 's when IBM talked about customer satisfaction. 90 's Microsoft talk about the user experience. In fact, internet companies today all talk about user reputation. We believe that no one form of promotion is more important than the user's word of mouth.