Lei mobile phone industry is too scary: the real version of The Hunger game

Although Yu claimed that the technology could not be compared with the millet, the target is Apple and Samsung, but its two-year glory on Lei birthday gift, but also tightly linked together. 16th, India's banned red rice 1S and Millet 3 because the shield of Qualcomm's chips has been temporarily freed, back in the market, and the Red meter note using MediaTek's big screen chip is still banned, even so, the 45-year-old lei on Twitter and wrote, "This is the best birthday present I've received today." But the friends are sent to the two gifts but let lei difficult to digest. First 360, after a succession of gossip with a plus and cool faction, the final confirmation of 400 million dollars in the hands of the cool, and then the glory of the same Huawei, offering glory 6plus the 18 million dual main camera of the big kill device. Even Lei himself in the second day with the media chat, said the industry's competition horror was a mess. Not only scary but also crazy with the traditional manufacturing industry Huawei and ZTE have been independent of the electrical commodity licensing, by virtue of technology, channel resources and innovation strategy, millet has become the advantages of the standard, and technology precipitation is not enough, relying on marketing tools and brand potential energy market peak of millet can not effectively resist this impact. Last year was also a lei birthday, and the red-meter mobile phone has already taken the top in the Low-cost market, Huawei has released the glory of 3C, copied a low price, and in the front of the battlefield with the M 4 competition in addition to the Huawei P7, ZTE Z7 series, there is still a glorious shadow, this year, Huawei not only with the Glory 6plus 5 of the launch of the M-place embarrassed, Glory free Play 4X and Lenovo will be in the low-priced market in the Red Meter series. If Huawei, ZTE and Lenovo are backed by a firm group that makes competition in the mobile phone market scary, then another cool faction in two big gifts shows the madness of the industry. After the cool faction quietly entrenched in the low-cost market, relying on operator channels have achieved 4G sales top of the results, but as the SASAC cut subsidies, the cool faction has to be divided into three business, the separation of the power of the commodity brand God head-on confrontation with the Internet mobile phone market competition, and has always been known for the design, a machine a little bit high cold of the Charm clan, Also put aside the reserve, not only pick up the price and experience of the banner, it is the use of fingerprint unlocking technology detonated a new round of consumption hotspots. With 360 cooperation is about to launch the great God X7, as well as the glory of the listed 6plus also have these characteristics, the former has metal glass material, the latter a machine three eyes, two 8 million pixel main camera attracted a lot of attention. In the case that the mobile phone hardware is less and less, the innovation based on technological superiority is the weapon that can be based on the future mobile phone. In contrast, millet, in addition to the old way to learn from Apple, it seems to be the same. So overall, in addition to rely on music, photo advantage Vivo and Oppo can Pianan corner, independent of the Internet brand of the Chinese cool, coupled with the charm clan, mobile phone upstart and hammer, have been involuntarily joined to the online channel this war of strangulation. Of course, with the Chinese cool UI startedLater, the experience slightly worse, and the charm family, hammers, such as the relatively weak foundation of the Internet brand suffers from capacity, millet is not too much threat, the market volume and brand potential energy remains the domestic first, but this advantage can continue to be a problem. The heyday of China's smartphone growth has passed, with 105 million shipments of smartphones in the third quarter, 1% year-on-year growth of 11%, compared with other Asian-Pacific countries, according to a new study by IDC, the US Market Research Institute. Gruel in the case, Millet want to let the market volume has been greatly increased, had to work overseas, but at present, the progress does not seem to be smooth. False marketing in the Taiwan market has attracted fines, while the privacy investigation has brought a credit crisis to millet, after moving to India market, Millet's performance is quite good, since July has occupied the Indian market 1.5% of the market share, but Ericsson's patent lawsuit will be the pace of the advance of millet to terminate. At this point, the European and American markets, has been the patent advantage of ZTE, Huawei and Lenovo took the opportunity. Lenovo as the world's largest PC market, its strong brand appeal will undoubtedly bring the expansion of mobile phone business, while Huawei and ZTE rely on overseas telecommunications equipment market and operator resources to help the mobile business, ZTE also sponsored the NBA has become the U.S. 's fourth-largest smartphone provider. This shows that Huawei-led ZTE, Lenovo and other brands, not only caused the domestic crisis of millet, but also in the overseas market expansion for the latter set up a marching barrier, and the cool sent by the great God as the representative of the Power channel later, it exacerbated the ecological foundation of millet shaken. After 4 years of development, Millet has built a mobile internet platform through a huge number of mobile phone terminals, and built an ecological environment, but this ecology does not now have closed-loop capabilities. Millet in the latest announcement of the 1.3% net interest rate can be seen, cock silk users to buy millet, for the growth of millet services to the consumption of the tension is not small, and years time to change the machine, between Apple and Android, the former win the favor of the likelihood is significantly greater than the latter, That is why Apple is the only company that can make a big profit from the terminal. Therefore, millet needs to be mobile phone users more long tail home market. We can see that millet not only to smash 1 billion of dollars in the content to build, but also to complete the support of 100 teams, for its ecological Construction Reinforcement Foundation. In addition, millet itself is very fast, from the TV to the router, by October launched the smart camera and smart sockets, such as four new products, and then recently involved in the air purifier plagiarism, millet in the Intelligent home field of action faster than any one of the domestic hardware equipment enterprises. Although these products so far the market performance is general, but Millet also does not seem to care, the launch of these products is only to marry the United States to build a simple marriage room. Smart home because of standards, prices, market acceptance and industry resources gathered is far from mature, millet is determined to be bornState direction to this transfer, we can say that lei is forward-looking and resolute, but can not say that millet and other mobile communication equipment enterprises, can be an invincible. Millet by virtue of shipping scale and ecological embryonic form a ride of the dust, but the group of Wolves have been close after, Lei said this industry terror is justified.