Lei on brand Competition: "Muzzle"--------------innovation

The internet is a thinking, a way to think about the future. Openness, transparency and cooperation are the spirit of the Internet. When the Internet and traditional industries combined, will greatly promote the transformation of China's economy and upgrade, enhance the competitiveness of enterprises

Listing can be seen as a milestone in the development of an enterprise, but it must not be the ultimate goal. Listing doesn't change anything, it's time to eat and sleep. If your eyes stare at quarterly financial reports, you'll be shortsighted. To do a company to have big dream, big goal, and so the company made, and then listing is not too late.

Alibaba took 55 years to go public. Alibaba's initial public offering hit record, not only Alibaba, but also the entire Chinese Internet industry, highlighting the rise of China's overall national strength. It would be naïve to set the goal of starting an initial public offering beyond Alibaba.

So, in the internet age, how to do business?

The core is to have internet thinking. The internet is a thinking, a way to think about the future. Openness, transparency and cooperation are the spirit of the Internet. When the Internet and traditional industries combined, will greatly promote the transformation of China's economy and upgrade, enhance the competitiveness of enterprises.

Only 3 years ago, the first generation of millet mobile phone sales, the first month to sell 10,000, sales but 20 million yuan. And in the first half of this year, millet cell phone production capacity reached 2600多万部, completed 60 million parts of the year without suspense. We are a mobile phone company, but in the wings of the Internet, these years developed rapidly, and very competitive. Summing up how we use the Internet Dongfeng, there are mainly the following key points:

First Open. Openness is manifested in "coming from the masses, with the masses". Many of our mobile phone features are user-generated, we have an updated version every week, the weekly iteration to today, wisdom is created by everyone. We also welcome those companies that complain about us, and they will find that we are a particularly open company.

Second, transparent. We have a "sense of engagement," an internal handbook of Word-of-mouth Marketing, at the time we were also controversial: Can we release the company's internal experience? Will the peers use this to depress us? Ultimately we feel that our experience can be replicated.

Just as we do mobile phones, other brands are not dead, we are more than cost, than efficiency, quality, the whole industry is better. If you do worse and sell more, there is no hope for the economy.

Final cooperation. A year ago, we began to start the "eco-chain Plan", at that time would like to be able to "replicate" millet 100. Now there are 20 copies. Last August, we invested in a mobile power supply for a start-up company in Nanjing, which was marketed at the end of last year. And then cast 20 million yuan, hope that a company to make strips into art. The companies that "replicate" also enrich our own ecological chains from application to service to hardware.

We hope that domestic brands in the competition, "muzzle" to raise a foot. The global market is so big that we can promote industry progress together through model innovation.