Lei: Our first opponent is piracy and second is Microsoft.

1988, Jinshan Company by WPS and turned out, the national software to the banner, a time WPS hot. Until 1994, Jinshan WPS is very successful, occupy 90% of the market in China, can be said, from 1992 to 1994, is the Golden Hill Office software the most brilliant peak and heyday. In 1994, Microsoft entered China with good compatibility with the Windows platform, and Gates's strategy of "piracy and stealing our products", and WPS suffered a heavy blow from Microsoft Office. Pirated office overnight occupies almost all of WPS's market. Until the advent of WPS97, only to give the Golden Hill a glimmer of hope. 99 released wps2000,2000 annual Release iwps.net, the 01 WPS office,02 issued WPS Office 2003, all the way, WPS is still indomitable, but in the face of piracy like a scourge, the market share is very limited. "Our first competitor is piracy, second is Microsoft," Lei, President and CEO of Kingsoft Software in 2003, realised that the biggest threat to domestic software was piracy, followed by international software companies like Microsoft. Give the policy as much as to the market "although the former national software has also given a lot of policy support, but far better to the market for enterprises meaningful", in Lei View, to the policy as a market, the country vigorously promote the legalization is to the software companies to market. Since 2000, the state has issued a series of support policies to support China's growth of thousands of software companies. But now there are a lot of software companies that have been thousands of people. "Office software is the second largest software market in the world after the operating system, the second half of this year will also release the new version of the WPS, our goal is to make WPS can do online use", in the eyes of Lei, this languish 18 years of WPS, it is time to the signboard polished, domestic software spring. " According to the data of the consultant, China's desktop PC market rose steadily by 15.8% in 2005 and sales reached 16.463 million units. 2006 China desktop PC sales are expected to exceed 18 million units. At present, Jinshan WPS Office 2005, Microsoft Office 2003 and other mainstream Office software products, the market sales price of more than 1000 yuan. According to this calculation, if the annual new PC products, all procurement of genuine software, that only Office software field, market space is more than 10 billion. In the country is actively promoting the enterprise software genuine, domestic mainstream PC manufacturers have invested heavily in procurement, pre-installed genuine software, Jinshan April announced that WPS fully into the enterprise-level market. "One day in the future, you will find that the world is using WPS," lei in a dialogue with NetEase technology, revealed that last September, the first of the WPS Office 2005 is to allow users to accept WPS, feel WPS is able to use it, and it doesn't feel much different from Microsoft's office, which replaces Microsoft's products. "At present, there are two ways for the enterprise software to be genuine, one is to purchase the PC products with genuine software, and the second is to start the purchase of genuine software," said Geck, vice president of Jinshan Company, for these two approaches, Jinshan WPS has been formulated and implemented the corresponding strategy. Since the second half of 2005 so far, Jinshan has and Lenovo, the same side and other major domestic PC manufacturers signed pre-installed, bundled sales WPS Office 2005 related agreements. According to Tsinghua Tongfang statistics, as of April 2006, only Tsinghua Tongfang pre-installed, bundled sales of WPS Office 2005 PC number, has reached 1 million units. and Kingsoft WPS Official website of the user list also shows that WPS's maturity, stability has been widely recognized in education and the government market, with a large number of procurement users. Jinshan provides data shows that for individual users of the free version of WPS, up to the end of the download times 38 million times. Japanese version and the English version of WPS, the development task has been completed, Jinshan hired a number of law firms to see the two versions of WPS to enter foreign markets, there is no legal risk. Rewrite WPS only to keep the national banner for 18 years, Jinshan is a software company, tightly around the software, and not like many software companies into other areas of diversification expansion. Jinshan now has more than 1200 people, of which 720 are doing research and development, the proportion of developers accounted for 60%. 18 years ago, now Jinshan Software chairman begged Baijun just out of the gate of the school. WPS 1.0 He spent 1.5 of his time in a house in Shenzhen and wrote it. 1988, the domestic first set of word processing software WPS1.0 released; By 1994, WPS occupied the Chinese word processing market 90%, Microsoft Word4.0 the same year into the Chinese market; 1996, with the popularity of Windows operating systems, word that spreads through various channels 6.0 and Word 97 successfully to the majority of WPS users transition to their own users, the development of WPS into the history of the lowest point, has been given to seek baijun many support in the reorganization of the founder abandoned WPS, Jinshan and WPS into the trough. Since 2002, Jinshan revisited the "Technology Liye." In August of the same year, Lei decided to rewrite WPS 2005, the most considered is that the software can be completed on schedule, can realize the original idea. "When planning for 2005, we asked the technical department a lot of needs." Finally found that the 1995 written WPS structure, after several generations of updates, has been very complex, it is impossible to achieve our ideas. "The beginning of the rewrite WPS did not consider too many market factors, Lei said:" At that time, I thought, more than 10 million yuan a year, Jinshan now can afford such blood, then out. This brand is to be carried down in a word. "Still, but Lei still hurtThe user is afraid of not buying. Such things have repeatedly appeared in WPS's history. Users ' needs are realistic, so their choices are realistic. To dispel this fear, lei a number of requests to his colleagues during the 2005-103-day planning period for WPS. One of the most important, is to complete the cloning of Microsoft Office, from the interface menu to the operation of the way, are 100% the same, so that users do not feel unaccustomed. Previously WPS has its own file format, has its own unique set of user interface. Although these are independent development of the results, but also become Jinshan from Microsoft's hands to regain the gap between the lost land. "We have to admit that Microsoft Office is already a de facto user standard that reinforces the shortcomings of Microsoft Office as a feature." "Lei said:" Software and other products are not the same, the user's use of the habit is very stubborn. Microsoft has occupied the Chinese office software market for nearly 10 years, most users have forgotten what WPS is like. If you want him to transfer to WPS, the best way is to make him feel that he has moved. "From WPS Office 2002, Kingsoft chose close to Microsoft, WPS Office2002 first broke through the Microsoft's format barrier." Industry review said, "and Microsoft's MS Office is very similar, the interface is identical, strong compatibility." Deep compatibility reshape former glories WPS Office 2005 The most compelling thing is that the product is Cross-platform, both in Windows and Linux, and at the same time, from the operating interface, document format, usage, two development interface, etc. achieve "deep compatibility" with Microsoft Office. It is similar to Microsoft Office 2003 from feature buttons, drop down menus, and even rulers, and can read from Microsoft Office to each other, and users can achieve "0 time". "WPS Office 2005 abandoned the more than 10-year accumulation of the program architecture, the more than 5 million lines of code all down, by more than 100 engineers after 3 years to rewrite," Lei said. NI, academician of CAs, said that the compatibility can let WPS have the opportunity to obtain the corresponding market share. NI said: "Compatibility is a way, a means, if not to achieve compatibility, that domestic office software to enter the market, so that users understand the product opportunities are not, let alone beyond." "Now the new version of WPS has been very good to achieve this goal." WPS Office 2005 not only achieve interface compatibility, in the core drive engine, macro call, encryption and decryption calculation, two development and so on advanced compatibility, also has good performance. After the conversion software, the user 0 time can start, the original file format, two development accumulation can also be used and retained. WPS Project leader said. To the 2003 version of WPS, the original structure has been overwhelmed, and the volume has been very large. Microsoft offIce is the same, growing larger, now install the file is nearly 1G. Lei hopes that users of the Internet age will be able to get WPS very well. WPS therefore chose the anti-Microsoft road and the line, WPS Office2005 installation files only 15MB. A common ADSL user, from the download WPS2005 to the installation completed, only need 5 minutes time. And this is not a simplified version, but rather a full version of WPS with word processing, spreadsheets, and PowerPoint presentations. "This is a complete rewrite because we're using standard C and getting rid of the over-reliance on Windows." And all the applications are control, there are independent engines, the implementation of a very efficient, this is a complete face of the internet age design. "Beg Baijun Introduction. To get more users to experience WPS is no different from Microsoft's office, Lei has given up the law to make money from the personal market. Since Microsoft used to let users use their products even if they used pirated copies, Lei decided to use the software for free, so that everyone could download it for free. If you buy in a software store, you can only pay 20 yuan for CD-ROM, packaging, and channel distribution. "If there are 5 million people willing to use the free WPS, the popularity effect can let WPS in the enterprise market." This is Lei's original intention. WPS is now closer to this goal, in the government procurement, education industry and large and medium-sized enterprises in the procurement, Jinshan has been the same order.