Lei Promotion Goddess Mobile phone, in fact, still do not know what women want

These days, millet chairman Lei spare no effort to promote his "goddess cell phone", said "goddess mobile phone, Yan value is very high!" added luxury gift box, is to give the Goddess the best gift. 」

Millet's PR draft says this time, the millet released the "Goddess of the mobile phone" successfully grasped the need for pain, young women to the pursuit of mobile phones and men are different, heavy feeling more overweight performance, so excellent design, and smooth photo experience, is the goddess of the core of the mobile phone.

To this I can not Gao Leng, because the heart has sprung up a uncontrollable. Is "young woman" really as mindless as you say?

First of all, Millet didn't know what the woman wanted.

What do female consumers really want? How can your product meet their needs?

Watching the World Cup, the man is watching football, the woman is watching the football star. However, when choosing a mobile phone, men and women like to see the function, to see cost-effective, as for the appearance, do not have to "after countless times to burnish and design", do not be too ugly on the line, anyway is to cover the mobile phone shell.

Admittedly, female consumers are natural aesthetic masters, they like all good things, those lighter and thinner and more gorgeous products can always be the first time to attract their eyes, in the praise and awe of the boudoir, they will be satisfied. But don't forget, they are more astute, this is a time to see Yan, but Yan is not the only criterion.

For women, mobile phones are not just pictures and hair-making friends, they are more reliant on mobile phone solutions, and more concerned about the time spent on learning to use a mobile phone, while a significant percentage of women who buy handsets depend on men's judgments.

Only by knowing them can they get their hearts.

Second, millet to the target client goddess think too superficial.

Lenovo, OPPO, Huawei, Dora, the United States, little AI, the female mobile phones made by the Immortals, the basic focus on "big screen, self-portraits, beauty", but also shocked me is a phone actually known as a built-in Smart Beauty 3.0, support 7 intelligent beauty, 4 large beauty mode (thin face, whitening, big eyes, soft skin)!

Do you think it's possible to impress the goddess by sending a "super beauty" camera with an "infinite number of polished and engineered" shapes, plus a lousy pink phone?

Solitary, young!". Young women ", really not as simple as you think.

Again, in the face of the huge female consumer market, it is unwise to simply target consumer groups as "goddesses".

Compared to the elderly mobile phones and children's mobile phones, the purely gender-specific mobile phone itself positioning is not clear. Women are a complex and contradictory combination: This group is difficult to classify and define.

Millet only saw the concept of Goddess, but the goddess after all is a minority, that there are Meng sister, there are female men? How about a little fresh? and green tea? Women have too much demand for mobile phones, and a stereotype to define a product is unwise and will one day walk into a dead end.

In short, the goddess of millet mobile phone positioning is not clear, it is difficult to form a strong competition point, at best, but the hype of the manufacturer.

Author: tan Smile | Source: Idonews Column