Lei push "22 yuan smart home Appliances"

Absrtact: Traditional Home appliances + 22 yuan Intelligent module = Smart home appliances, in Millet's own press conference, Lei for consumers to draw a smart home appliances of the Grand Blueprint. But at the same time, this is in the smart home appliances industry for many years in China's home appliance manufacturers are tantamount to beating

Traditional Home appliances + 22 yuan Intelligent module = Smart home appliances, in Millet's own press conference, Lei for consumers to draw a smart home appliances of the Grand Blueprint. But at the same time, this is in the smart home appliances industry for many years China's home appliance manufacturers are tantamount to ruthlessly "hit the face"-why Haier has not completed the cause of years, the millet came to the moment can be done? In the millet and the United States, the charm of the alliance with Haier, is expected Hisense, Gree will also be launched, a smart home appliance field game has been launched.

Understanding differences in smart home appliances

Home appliances Intelligent, seemingly a very large topic, but in Lei mouth, is more than 10 yuan of money.

In Lei's view, mobile connections are complex, and each device requires an app, cloud service investment is big, is the current smart equipment three big pain point, and how to solve this problem, "Millet's answer will be many people's anticipation", "22 yuan, Millet Intelligent module current material cost price only 22 yuan, within a year to do 15 yuan, Reduced to 10 yuan within 2 years. "

Millet Intelligent Family Director Gaozhigua said: "Millet want to let the industry understand that the cost is not a problem, clouds and some of the general part of the development and cost of millet can help some of the burden." ”

For the millet mouth seems easy to the future blueprint, home appliance industry veteran Observer Liu Buzhong not agree, "if the real 22 yuan can be achieved, then intelligent life, not today can come, ten years ago should appear." "He believes that the wisdom of the smart home appliances and traditional electrical appliances companies understand the concept is not the same, and the cost is not the main reason for the delay of smart home appliances."

As early as 10 years ago, the concept of smart home appliances has been proposed, and ten years later, a traditional household appliances brand marketing director told the IT Times Reporter: "Smart home appliances, such as the smart TV market in the second half of last year's sales have real improvement." "He believes that these smart appliances are not really accepted by consumers," the traditional 32-inch TV may be 1000 yuan, but 42-inch smart TV is less than 2000 yuan, the average consumer will choose the latter. "In this, prices are the main driving force, not intelligence.

22 bucks? It can't be achieved!

Liu Buzhong that the reason for the slow pace of smart appliances, because these smart tags affixed to the home appliances did not realize the "smart" word, the entire industry's technology or product itself is not mature enough. "To become a real lifestyle, first of all products to become intelligent, rather than a single product into intelligence, so these products technology development itself, the pace is not consistent." ”

The current market intelligence products are not systematized or integrated, and there is no Internet access is also a reason, but the most critical is the lack of a smart home appliances standards, can make different products based on the same standard. The current enterprise implementation of smart home appliances standards are their own standards, linked to their own products. But who buys only one brand for home appliances?

"Millet and the United States of cooperation, I think it is a good thing." But 22 dollars will drive the arrival of smart families, not so simple. "Liu Buzhong Analysis," in the fridge, for example, you don't have to open the fridge to know how many kinds of food there are in the fridge. It can detect how many eggs you have in your fridge, the production date of each egg, the date of your storage, and the date of deterioration. And if you want to achieve these functions, the refrigerator needs to add a camera, sensors, etc., 22 yuan cost should not be enough. ”

More optimistic about Haier

Millet is not the first to do smart home appliances open platform concept of the company. Last March, Alibaba and the United States signed a similar strategic cooperation agreement to create a Aliyun based on the Internet ping.

Another smart home appliance pioneer is Haier, although 2006 Haier launched U-home Solutions, and development is not satisfactory, but Paller consulting company senior director Luo Qingxi, but the final can become the industry standard, Haier is the most likely.

Luo Qingxi that all contradictions are now focused on the platform for all parties to build, the third-party companies willing to come in. "If Millet does well, which brand is willing to be controlled," the internet age, the value of the data is even greater. A smart TV in the consumer's home for 10 years, not the value of hardware, but consumers in the 10 years, the data generated, if the millet control, the profit will be millet rather than the TV manufacturer.

"So from the millet and other platforms, the invitation letter for Home appliance Enterprises is a Hongmenyan." Luo Qingxi said, how to successfully attract Third-party enterprises to join, is a smart home appliance implementation of a problem. But in this game, has the complete product line Haier undoubtedly has the huge superiority, uses own product can build up an intelligent family.

And surprisingly, January 20, the charm of the family announced with Haier u+ intelligent Life platform cooperation. Haier will open to the U+SDK, using the Phantom mobile phone without installing the app to control the Haier u+ platform intelligent devices. This marks the formation of the industry standards in the competition, Haier also harvested an important industrial chain eco-partners.