Lei response to Millet Hunger marketing theory: Dare not hoard goods do not sell

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March 6 News, millet company chairman Lei today at noon, the outside of the "Millet Hunger Marketing Theory" to refute. Lei said not to millet mobile phone hoarding goods do not sell. At the same time, Lei also said that the millet mobile phone capacity this year will double the size of 15 million units.

Prior to the media interview, Lei said that hunger marketing is a false proposition, for which companies are violating business logic. Generally speaking, the supply cycle of millet mobile phone is 3-4 months. In other words, in the first 4 months of a mobile phone to make good, it is necessary to pay the payment to parts suppliers. In order to ease the capital pressure, the faster the goods flow better.

According to the introduction, mobile phone as a physical product, its capacity is bound to be limited. The increase in capacity by the upstream supply chain, plant capacity and the mobile phone company's own strength, and other factors constraints. Since last year, Millet mobile phone capacity to achieve a steady upgrade, and supporting the upgrade of after-sale, warehousing, service system.