These years, through doing the company and thinking, summed up doing some of the internet business experience, summed up as "Seven Words tactic": focus, Extreme, word-of-mouth and fast. Where is it? Just do it in this way, and it will be twice as effective. After the 2007 Jinshan listing, I resigned as CEO position, made a few years Angel investment, with my methodology to help set up more than 20 companies. Two years ago, I decided to use this methodology to set up millet. Really, as I think, it's a real multiplier. Millet in the first year estimated to be at least 5 million sales, rice chat users more than 13 million. As a start-up company, it is not easy for us to do this.
Focus: Less is more, avenue to Jane
All of us are talking about Apple and talking about jobs, but the first thing Apple and jobs gave us was focus.
Apple has only had 5 handsets in 5 years so far. For mobile phone companies, the phone is very easy to make. Our Shenzhen Cottage Factory can make 100 a day. But only one, you need to have inexplicable self-confidence, you firmly believe that this mobile phone is the best, if you are confident enough to do one. Jobs focused on just starting a color and making a few colors, and he felt less focused. Therefore, when I do mobile phone, highly identify with "Avenue to Jane", the simpler the more difficult to do. But less is more, the focus is the strength, the focus can make things to the extreme.
Ultimate: The limit of your ability
The ultimate is to do the best you can do is to achieve the height of others. Apple was the most successful. Blizzard founded more than 20 years, only a few games, leisurely classic. To achieve the ultimate, it is easy to say, it is difficult to do. Millet for the first time to do mobile phones, up is dual-core 1.5G processor, with Qualcomm, Sharp, Samsung, LG components, but also to find Ying-da, Foxconn Foundry, the only way to achieve the height of others can not reach.
Word-of-mouth: Beyond User expectations
I often ask you a question, have you ever been to the bottom of the sea? Is it better to have a five-star restaurant? Many people say Word-of-mouth is good, word-of-mouth because of cheap. I would like to tell you that, in fact, the true meaning of Word-of-mouth is beyond the user's expectations. Because the seabed is open in a very common place, when we walk in, his service beyond all our expectations, we feel good.
Therefore, the core of Word-of-mouth is beyond expectations, when I understand this point, I in the early days of the millet business, stressed that we must keep a secret, must be low-key enough. I said this thing. Everyone sees the LEI to do high expectations. When our first product came out, we are in several forums sent a few posts, is relying on "rice noodles" word of mouth, or even to the world, was translated into 20 countries version.
Of course, many people say I work so hard, why my product still have no reputation ah? It's simple, your product is not the ultimate. If you do, I believe your word of mouth will go up.
Fast: The world Martial Arts, http://www.aliyun.com/zixun/aggregation/8363.html "> Only fast not broken
I firmly believe that "the world martial arts, only fast and not broken", especially today.