Lei: The methodology of combating Internet anxiety

Lei: The methodology of self-liberation against internet anxiety, from the lei again, thousands of times said: Focus, Word-of-mouth, Acme and Fast Wen _ Sinorama reporter Qin Yu editor _ Yang Yi Photography _ Deng climbed "Chinese entrepreneur" lei for the online spread he and every guest CEO Night reasearchers details noncommittal, but he went on to say, All the conversations are true. According to the 10 experiences shared by Lei and aged, every guest followed a series of actions. "I'm also worried about whether the clothes are different from the mobile phone," he said. "For the single product winning formulation, Lei still some not bottom." However, in the corporate world, millet is recognized and studied as a new benchmark. The simultaneous transformation of technology and business models has caused almost everyone to suffer from internet anxiety, and Lei may be the least susceptible to it, and to some extent, even anxiety makers. Over the past three years, Lei led Millet to become China and even the world's fastest growing enterprises, today millet has been among the first camp of the local mobile phone, Lei was considered to be boasted's "world-class enterprise" has now been embryonic. In rivals ' eyes, Millet has become one of the most powerful threats. In Millet's own so-called triathlon "software, hardware and Internet services", through Jinshan and shun for the fund's investment in many entrepreneurial projects, LEI can be integrated resources should not be underestimated. From the Millet TV and its "Red rice" mobile phone release of the industry can be seen vibration. "The introduction of red rice disrupted the company's original strategy, and he did so is the rhythm of the opponents forced to death." "To the red meter of the configuration of domestic mobile phones completely lost the profit margin." A domestic handset manufacturer management privately said, this also lets the company enlarges the transformation Internet the strength, learns the millet handset the operation mode. Millet walked all the way to have little difficulty to overcome difficulties. Lei feel comfortable: "You look good piece of land, but also think the road well, first groping, walked in to see Yimapingchuan." According to him, some opportunities even fell from the sky and hit him. In the second half of 2013 Millet launched Low-cost mobile phone red rice, sales hot, "Red rice is not a millet company's own will, is the industry authorities hope Millet can pull the local mobile phone industry chain." "Lei said. None of his old friends would have thought Lei would be today. Putting lei in a circle is easier to experience in his life. Early Lei play BBS, Ding Lei and Ma is BBS station friends. Zhou 祎 University graduated to Beijing's second meal, is the lei treat. Then, by 2007, when all three had made their mark, Lei still took a eight-year "Long March" with Jinshan, even though it was a company that had begun to be marginalized. No one is more suitable to talk about anxiety than lei. Against the Internet anxiety methodology, from the LEI again, on the thousands of Times said: Focus, Word-of-mouth, extreme and fast. Millet and 2011 Lei after 4 years to return to Jinshan reform may be able to present a complete plane, of course, on this plane with the accompanying, there are lei of the shackles and liberation of their own hearts. Today's Lei AIt is not the golden age he wants to be himself. Lei famous early, in the university period to write a small famous, university graduation that year November, he met Baijun. Many years later, he also clearly remember begged Baijun at the time of wearing, begged Baijun that day wore a good black plaid overcoat, elegant. At that time, Lei felt like a country boy standing in front of a successful person. Baijun aroused his desire for success, perhaps this experience to make him smart, proud, not concede the characteristics of more prominent, formed a one-dollar world view, so that the impact of his entire period in Jinshan. Many years later, he referred to the Golden Age of self-doubt: you find the wrong, but do not dare to say, also do not want to admit, very tangled. You also have great reversible days, burn your bridges, but you will lose people and. This situation does not know how to do. 1996, Kingsoft's WPS software was pirated and Microsoft almost eroded, "the company has no money to pay wages, I am willing to pay less when the difficulties, others are willing to do?" At that time the idea was to diversify, to fight and raise war. After the antivirus, Iciba, a long Jinshan has seven or eight business. Lei began to revise itself in a few years of full-time investment. See the successes and failures of all kinds of companies. He went on a road to simplify, saying that all problems were resolved without desire. "The transformation of enterprises is only the adjustment of ideas, organizational structure, a bit of history of the company will have the so-called interest groups, these problems are resolved." "" Turnover and profit are the final result. The business enterprise really wants to do is the product, has two point standard to measure our behavior: The user will not scream for our product, whether sincerely recommend the product to the friend. If our product can make users scream, that's right, find 100 ways to implement it. Some products may be eager to become more commercial, but will lose competition opportunities, rather than small and beautiful business. Jinshan executives once and I said to learn millet, I said that millet do is Jinshan 20 ago. So, doing business is back to two points of concern, products and users. The principle of "avenue to simplicity" has allowed the complex company to complete its organizational restructuring. "After our business merge sorted out, the implementation of household is the concept of a subsidiary, allowing front-line commanders to command the war unless large strategic decisions require full autonomy from the group level discussion." Some interest groups do not matter, you come to prove your ability, have the ability to you, not on your turn is not you. "In September 2013, lei a screenshot in the microblog to commemorate the 20 billion Hong Kong dollar value of the Jinshan market." At the time, he was imparting the method to aging. "Go to the gross profit margin, to organize the structure, to the KPI," the old interview said this is the main idea of discussion, "I want to go to the gross margin is not a mess?" Later realized this truth, around the product to achieve the ultimate, the product reached the level of magnitude, the profit is such out. "Lei will also use the problems seen in these companies to look at themselves. "I talk to old and old, more alert one thing, do products to focus on, never greedy." "When talking lei little mood swings, but the suddenThen he got excited and talked about some insults from the Internet. Since Millet has been born by the Internet, Network marketing has become an indispensable link. In addition to Millet fans, lei and Millet are also suffering from various attacks. There are explicit insults, and there will be mean jokes. In China's Internet circle, it may be hard to find Birejun, who are more constrained by traditional educational ideas. He hopes to succeed, and hopes that this success will be affirmed by most people. "Entrepreneurship has just begun, we are scolded on the internet can not, at first I was very anxious, every day very anxious." "After a year of entrepreneurship," Lei said, "I want to be able to look right at the Internet, to identify the navy, or to overreact." But until today, Lei never let it go. Not long ago, Lei wrote the "spit Millet became a political right thing?" "Spit in the slot themselves on the internet was scolded. Even because of competition among rivals, cyber-attack has become an essential means. Lei is not good at this, and he is more like writing code. Executives at other companies are said to have forwarded attacks on micro-blogs with poor quality. In a subsequent call, Lei's response was, "Do you want me to find 10 tweets that attack your company?" "Seems to face the outside pressure, Lei lacks so the self-deprecating and the banter spirit, this inevitably becomes his soft rib, causes it to the success or failure appraisal to be particularly concerned." Millet set up initially, he chose low-key Act, millet MIUI system released for a long time is the name of the so-called civil team. "My idea at the time was to make it, if not, to say that I had not done it." "Lei excitedly talked about the two times this year to the United States to see the electric car Tesla founder Elon Musk. He said that his behavior is entirely out of interest, and praise Elon Musk magic of the anti-common sense, "we are doing as if other people can do things, but he did not think anyone else." "There is no limit to the imagination of the entire Silicon Valley. There are ideas to do, to try, so there are endless innovations in Silicon Valley. But China's social tolerance for failure is too low. Tolerance failure is the whole society's contribution to the promotion of innovation, the winners are not necessarily innovators, but the society is often only to give applause to these people. Today, as the final battle for the career of the Thunder Army, Millet has experienced three years of rapid growth. The introduction of Hugo Barra this year is thought to be the start of the process of internationalization, and the lei need to be liberated further from overseas markets and more complex industrial integration. Original title: Lei: The maker of Internet anxiety disorder