Lei: Try to expand ebay's marketing capabilities with mobile phone channels

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(August 30, 2007, Shanghai)--ebay, a leading wireless internet company, is online with the world's leading online trading platform, ebay, to create a new localized trading platform tailored for Chinese users--an announcement today.

Tom Science and Technology on the live text.

The following is the CEO of ebay Lei speech record:

Lei: Your media friends for a long time, today the project has been successful, the times have been very fast, nearly 8 months of time, everyone is looking forward to Tom ebay, including ebay's new platform can do something, including a lot of nice and exciting news. The new platform after the integration of the team produced by today's exhibition is now in front of everyone. So what have we done in the eight months? ebay as a consumer-to-consumer market leader, when his market share is constantly being eroded, from 90% to 20%, when we analyze the eight-month study, including the development of new platforms, I feel that confidence is the foundation of a company's success, and then the development of a new platform, so what characteristics and innovation of the new platform? For eight months, the biggest difference between E-commerce and virtual free entertainment is that his combination with traditional industries is an integration, not a subversion. So the idea of our ebay platform is to improve the problem of dissatisfied users ' needs on previous platforms. I believe you may be in the introduction of our product managers will also feel, from the speed, security, integrity, including from the most fundamental transaction requirements and process perspective, we have improved according to the needs of users a lot.

Second, how to customize the new platform for users, the design of their own platform, and the development of the user to interact, is completely open to allow users to choose each button, every function, each set of changes, and finally in accordance with the needs of users, tailored to the user's services. Many people will also ask, what is our strategy after the new platform? How do we find a business model that is related to making money? Can be seen, especially early this year, the impact of the earthquake on the server problems, our user turnover rate is quite high. Internet companies without a scale effect, without a specific user community and brand effect, even if you have a set of profitable profit model should not be able to become a good Internet company. So we are actively engaged in our marketing campaign, we have seen the previous ebay in the brand has a lot of input, in the future, we believe that in the ebay brand enough to deeply rooted in the case, we will be a large number of input in Word-of-mouth benefits, platform improvement, through this eight-month trial, E-commerce site, Can not rely on the brand benefits blindly, we have to invest a lot of their own platform products, platform construction, input to the Word-of-mouth effect. We've tried a lot in the last eight months, including on TV, in magazines and on wireless platforms. I believe that many of the attempts are unsuccessful, and we will try to use the channels of mobile phones to expand the marketing capabilities of the ebay platform.

We have a lot of work to do after this conference, including daily continuous improvement, improve the product on the ebay platform, I believe that the confidence of employees will slowly recover, through this conference after more buyers and businessmen to the ebay platform for the perfect shopping and quality shopping, experience the fun of trading.

There is an old Chinese proverb called Phoenix Nirvana Bath Fire Rebirth, we also hope that ebay can do so. (Zebian Admin01)