Lei Watch Zealer? Why?

"High quality maintenance." "This should be said to be the sexiest five words at the ZEALER2.0 conference site, even more than countless stems." And the mute "bbb!."

Since the first imac video in March 2010, Wang freely as a stubborn Lord of the existence of the general, experience products, praise cool comments. In 4 years, more than 300 videos, while the average hits millions. His fast-aggressive language style and the death of the product of the obsession, almost become the hardware evaluation of the first brand.

The charm of the family Linan had in the message: if Zealer can not make money, then, Chinese readers do not deserve to read better evaluation.

In June 2013, the King's response to profitability was this: the test itself was not to make money, but to circumvent the end-vendor ads in order to remain neutral "alive", not to generate cash flow. However, in fact, the use of content to become the reality is the body disguised as prostitution, very early we have seen this, so our exploration in the business model has never wasted time in this respect.

How to make money? 1 years after the Beijing Competition Park, the answer is announced: mobile phone repair.

Let's take a look at the market plate. China's mobile phone market quarterly tracking report (the third quarter of 2013), published by IDC, says it is expected to reach 420 million Chinese smartphone shipments in 2014. Domestic mobile phone average repair in about 10%, international brands in turnover, take the median value of 7% calculation, at least 30 million need to repair. Each maintenance unit price basis of 100 yuan to calculate, is 3 billion of the market.

In the parallel market, almost all of the third party to bear the maintenance, the price will fluctuate between 100-1000 yuan, or even higher. The 3 billion figure should be doubled at least, and the tens of billions of dollars are conservative.

According to Eric's report, 2013 domestic smartphone ownership has reached 580 million units, if the above is more than the warranty requirements of the part of the plate space can be imagined. Tens of billions of dollars do you think it's possible?

Since this is a gold mine, what's the status quo? The existing after-sale mode of maintenance is nothing more than 3 kinds: Manufacturers repair points, third-party repair shops, maintenance stalls. Manufacturer Maintenance point operation cost is high, so will appear to replace a screen 800 yuan, the manufacturer does not make money of strange things. The parts are not expensive, but the beware of the lamps and sellers will become the baggage after the sale. Third-party repair shops and maintenance stalls prices are competitive, but the service experience and quality assurance is a concern, the unofficial open cover will also lose the warranty is also a lot of users do not want to go to third-party maintenance reasons.

Maintenance of the disease summed up is: high prices, poor experience, quality problems. Users criticized the maintenance, because there is no good maintenance service mode, Wang freely regard this as a zealer opportunity.

How do you do that? Users online to submit the problem of mobile phones, engineers to repair the pre-estimate and cost estimates, the maintenance of the intention to reach the user after the mobile phone mail. Maintenance of the entire video recording, to prevent the replacement of parts such as the industry bad habits. After receiving the mobile phone, the user is satisfied to pay again, and obtains Zealer one year's warranty. Service July Online.

Zealer only for the core mainstream components of small-scale inventory, other parts procurement in the User Express mobile phone after the journey cycle, no inventory pressure, light warehousing operation. Shishou Huaqiang North This spare parts center, the price advantage is also very good.

The model looks very beautiful, why does the manufacturer not do it by itself? One is that the traditional manufacturers do not have the electric quotient gene; Secondly, their consumer groups constitute complex, and users have high cognitive costs for Internet maintenance. You do not spend money on the shop, you will spend money on publicity; third, to do the head you can only do their own business, not the advantages of integrated operations.

Every year to put tens of millions of years in the sale of this business baggage, thankless, if a third party can take over this stall, is a good thing.

From this logic, zealer into mobile phone repair, is ready to be. Wang's free and good industry reputation and upstream resources, in addition to the already exposed Lei and Chen Mingyong 2 million investment, the other two mobile phone manufacturers to the independent fund will be close within two months. 4 Domestic Mainstream manufacturers are pleased to enter the Bureau, there is worth seeing.

Many people question: how to maintain the independence of the manufacturer's money? Wang freely investor overlord clause has 4 items:

1 strategic investors do not have board seats, give up voting rights, 2 strategic investors do not send senior executives, do not participate in the operation of the company, 3 Zealer at any time to buy back the strategic investors of the shares, 4 strategic investors in the final total shareholding not more than 30%.

Accept these strong terms, he felt open, inclusive, the industry pattern of investors. The pattern is the "ecological chain" he wants to do.

"We do after sales, become the most close to the industry chain closest to consumers, link B and c the most critical part." Many people do not understand, think you can not go near with the manufacturers. But I just want to let a number of vendors into the industry Alliance, ultimately, who is the greatest benefit? From the very beginning, we are independent, impartial, and want to use this value to change the industry, this is not the mouth of the skin to say. Industry integration, service up, price down, with a set of benign rules to play. ”

The ideal state is, you think is to send the cell phone to the millet official maintenance, actually to the Zealer engineer's hand. Perhaps at that time the user's perception was "unknown"--not knowing why, but the repair experience was better.

In addition to the integration of upstream resources, Zealer also directly to the user to open the maintenance business. Brand various channels have fans around 2 million, the group is mainly students, white-collar, digital enthusiasts, technicians. They are the life of the digital people, opinion leaders, excellent seed users.

They are the king, with a second light 1800 press conference tickets to express their enthusiastic support for the boss. The appeal of the scene Roar tsunami, walk in Shenzhen Street at any time may be to be signed photo mobile phone consultation. Wang's personal brand strength is beyond doubt.

Where's the force? No hurry, there are two good things.

Evaluation of the upgrade version of the product: zealer2.0, formerly to see the video (feeling, not query), is now using the app (data, can be queried). Will evaluate the tool, quantify, 5 large modules, nearly 1000 scoring points. Product data precipitation, not only to facilitate the user intuitive than the parameters of different models, there is an ultimate goal is to make customized recommendations-that is, very stylish and accurate large data.

For example: I am 28 years old, female, nurse, PA, a recommended model for me out. Another example: input "I buy my mother a mobile phone, mom 50 years old, deaf", you do not know what is not okay, I tell you.

The original intention of this product is "to restore the nature of the evaluation, reduce the cost of decision-making." Thousands of machines to find him, efficient to help you make the most desired choice. He has a low interest in the business value of the product, but wants to maintain Zealer's industry attributes and objective value.

The community is another extension of the evaluation. When the evaluation of the video to achieve a certain stage, the content of the load is too large, so that the knowledge of things stripped out in the community to present and precipitate, and in the video only to retain the guidance of the consumption of that part of the video when the length from more than 40 minutes thin to more than 10 minutes.

Community play is to invite the Expert Group and user interactive questions and answers, the professional content will be manually extracted and editing, precipitation down, forming a professional science and technology knowledge Base. Biviki Encyclopedia and know will be more biased, similar to the science of consumer electronics squirrels will be. Property is also a public good, is still the cock of the "regardless of economic value, but the value of the ecological chain."

This "eco-chain" includes evaluating the app's user attributes and the knowledge attributes of the tech community, the content of the app directly hyperlinks to the community, the community mentioned products can enter the app to see the details, in tandem, for the user Service, improve our understanding of technology, is the king freely inner social value complex.

When he quit his business, the evaluation was a matter that no one cared about, because the evaluation itself was far from the money. In two years, his small step running business model is hard wide + consultation + peripheral T-shirt, many people think that imagine space so far.

Single point into the video evaluation, from this product extended on display of large data, community platform and maintenance services, driven matrix, determined to the ecology. The vision is good, wait and see.

"Clicks, subscriptions, forwarding numbers, activity, loyalty, even the so-called business model, has never been our pursuit of the goal, not one." But we do not have the slightest worry about their profit model, if Zealer can survive, complete our early accumulation and bedding, may be a late bloomer company, but will not in the early let capital or consumers see obvious performance outbreak. We are still very young and will be very patient to go in this direction. ”

There are anecdotal reports, Lei has said that no matter what the king freely do, will vote, cast to success. In two years this kid has turned from a digital player to an industry player. It's like Cheng's singing it. The article in the KTV of the merger line says: Relying on restructuring the weak links of the traditional industries, rebuilding the rules, and refreshing the play is who?

In this world, who knows.