Lei: What is the success of millet?

In the first half of this year, Millet made a fairly good answer: 26.11 million handsets were sold, up 271%, tax-included sales 33 billion and 149%.

Four years ago, we founded Millet, but today's size and the speed of growth is indeed unexpected. I once said that when a typhoon comes, pigs can fly. Millet did stand in the mobile internet Typhoon mouth. But today's achievements, in addition to the trend, there is a point, is crucial, that is, "enterprising heart."

Enterprising heart, is not satisfied with the status quo, have a strong thirst for knowledge and intense curiosity, the courage to challenge higher goals, perseverance and to pay extraordinary efforts.

Enterprising, first need courage and determination

Several founders of Millet, the founder of Millet before, has been in various areas of small and medium-sized achievements, on average 40 years old, but we still want to get together, give up some of the existing things, take a lot of risk, challenge themselves, do some predecessors never did. For example, Dr. Zhou Guanping, who is in charge of the mobile phone team, has been in Motorola for 15 years, and the returnees, already financially free, are now 57 years old, but still as well as the young, late at night in the Office meeting, in the millet community to answer the user's questions and suggestions. If you see this, you can feel the courage and determination to make millet.

Founded Millet, we chose the "triathlon" road, is "hardware + software + Internet". The road has a bright future, but the road is dangerous. Mobile phone industry is Red Sea blood, good hardware is not easy, but also to do a good job of software and the Internet, for a start-up company, the difficulties are enormous. The road to the ideal, impregnable road really like iron. Have the tuyere, have the opportunity, has the difficulty, has the setback, if does not have the enterprising heart and insists the perseverance actually cannot go down.

Only through experience can we really understand. The first generation of millet mobile phone before the release, we have high-intensity under the effort to run for more than a year, we have created a MIUI weekly update of the Internet development model, won the 500,000 core enthusiasts users; Our colleagues from zero started to knock down the world's hundreds of top component suppliers; Millet mobile phone After the release of the Thai floods faced with the supply dilemma, but also through the teeth to catch up quickly to achieve the capacity of rapid climbing. The ability to ramp up and accumulate experience is a must for any manufacturer, there is never a shortcut. Millet took out the greatest sincerity, invested a huge amount of money, engineers have made great efforts to step across a road to the capacity of the gateway to the domestic shipments of the first array.

Enterprising, need to pay extraordinary efforts

When the industry peers in the 6-month cycle for the introduction of new products, millet each product life cycle in 18 months, which in the present, extremely rare. Without him, only because of millet to make mobile phone to pay extraordinary efforts.

For example, such as red rice thousand yuan machine, we have done two different programs. The first project experience can not let us satisfied, directly give up, which represents the more than 40 million yuan in the early development of waste. It's not a small number, but it's the only way to make a screaming product. Before the release, we set the price of 999 yuan directly to 799 yuan, only to create a red rice in the Thousand Yuan Machine market king status.

In fact, now millet products, will be ready to start several programs at the same time, in the final launch of the selection of the best one. Repeatedly tempered the winning products in 4 years to advance, technology, design can be steadily improved, millet single product long cycle of the blasting line to achieve.

Not only the hardware, the Millet Android depth customization system MIUI is also with users, constantly tempered so far, weekly update has been nearly 200 weeks. From the daily update of the internal Beta to the weekly update to the stable version of the 63 million users, MIUI each update through a multi-level grayscale test, repeated to meet the user, and after that is also evolving.

Only extraordinary efforts to make real good products, to achieve millet.

Enterprising, need broad bosom

The growth of millet is inseparable from the 0 component industry chain and the full support of mobile Internet developer Ecology. When we have made some achievements, we should also take the responsibility of contributing to the industry.

For example, the Millet tablet, we are in business four years after the release, because it is difficult in the Android tablet ecosystem is far from mature enough. In fact, we've spent two years getting ready to launch the Millet tablet to the official release.

Usually the eco-advocates are chip solution or operating system business, because they can derive from the ecological rise of the general interest, but millet as a device maker is willing to take the responsibility of promoting the development of ecology. We are willing to take the lead in planting trees so that the entire industry to benefit from the contribution, then friends as long as the screen ratio, resolution-compatible devices can directly share the application of Android flat plate open eco-chain results.

In addition, in the past six months we are also promoting the supply chain partners automated production. Because the factory has been using a lot of manual production before, but the labor cost is more and more high, and the quality control is not stable enough, we are willing to devote a lot of resources, energy, help them to increase the proportion of automatic production, make quality control, production capacity more assured, can put more job opportunities into more production line up.

Alone is not true achievements, the industry is not ripe to pick the fruit is not real skills, millet is willing to make more contributions to the industry, so that the entire industry can share the fruits of millet ecological growth, and promote the industry to grow together.

Enterprising, need bigger dream and ambition

A Chinese company, sitting in the world's largest consumer market, under the advantages of domestic combat, has achieved the industry's eyebrows, probably can be very satisfied. But we do not only position ourselves in the Chinese market, because we aspire to the journey is still in the wider world.

The future battlefield will be global. This year, we inadvertently have the opportunity to enter the world's top five, in the future we will show the world from China's technological innovation power.

Through 30 years of efforts, China has become a global manufacturing power. In the mobile-Internet typhoon, the Chinese consumer electronics industry is on the global stage when it comes to Chinese manufacturing that has turned into China's creation, the size of manufacturing that has lifted up the glittering brand. Look at Sony, Samsung, these former "Asian Science and Technology Light", are due to rise in the consumer electronics industry innovation in the wave. Their success not only makes themselves world-renowned, but also represents the pride of the people and the rise of the nation's overall industrial chain, sending a loud and confident voice to the world.

Therefore, the enterprising heart is a kind of time spirit and national appearance. China is already the world's second largest economy, China's brand should also face the global, to scale to win the industry discourse, quality to win praise, trust, to the bosom, the realm to win respect.

Enterprising heart, to promote the continuous development of society! July 22, 2014 Millet Annual press conference, you can feel a deeper sense of the enterprising heart of millet.