Lei, what's the way to get into the game?

Guide: Lei that the millet game is also the ecological chain of play: The core is "mutual pull, mutual support", the whole hand tour has been highly differentiated, CP, distribution, platform, cloud computing all aspects of the company to provide.
Before the end of the year millet news is particularly numerous: Chen joined, 1 billion U.S. dollars investment for Millet TV/box and flat full video content; Jinshan all-in cloud computing, which is another 1 billion dollars of planning; millet eco-chain enterprises in China with more than 300 million U.S. dollars in the valuation of the financing, smart rice launched air purifier; yesterday, the Miracle of the nation Online refresh a number of domestic hand travel records, showing the investment of Millet Interactive entertainment layout and MIUI as a channel distribution capacity.

And in all these aspects of the unfolding have a similar logic: Ecological chain. Through strategic investment, a series of companies in different locations in the ecological chain to support each other and integrate resources. In an interview with Pingwest, Lei introduced the eco-chain layout and ideas of millet mutual entertainment.

"National Miracle Mu" is a classic end of the tour MU carved from the hand of a masterpiece, a lot of people on this game memory profound (find highlights):

Yesterday 11-Point on-line full platform release (including UC, Baidu, Tencent, etc.) as of 24 o'clock last evening, opened new service 168 groups, the entire platform added 690,000 users, most of them or from the Millet Game Center 200,000 new users. According to the Millet official introduction, this number broke the record of each platform. The first 13 hours of user recharge also exceeded 26 million:

For Millet and Lei, this matter includes several dimensions:

Production side: the production side of the game (CP) is Tianma Time Network Technology Co., Ltd., and Millet is its shareholders. Today, in January, Millet Mutual Entertainment participated in the investment Tianma time and space, Tianma time and space at that time there are 14 employees, as a game start-up company, take the risk from the Korean network Zen there to "exceptionally expensive price" purchase MU authorization, and change it into a hand tour. "The Miracle of the people" is expected in the first month's income will be 2 to 300 million, also bring value to the shareholder millet, this time again to see the power of the network Zen and split the money, "much more expensive do not feel expensive." Lei believes that the hand tour experienced three stages, leisure hand Tour stage, web game transformation from the mobile gaming stage, and now to the hands of the tour, the big production of the Hand Tour "Tianlong Eight", NetEase, "The trip to the West" to the "journey" to the "miracle of all", these are from the traditional end of the tour into the hand tour. First of all, they have a very large traditional user groups, but also are large production and engraved, well-known end-products hand-swim.

Issue agent: "The miracle of the People" by the Shanghai Kai-UK agent, for the full platform issue. The distribution capacity of Kai-UK covers Tencent, UC, Baidu and even 360 hand-travel distribution platform. But most of the channels from the millet, the first day of 690,000 users, the center of the new Millet games more than 200,000 users, millet platform is the highest degree of activity. In Lei view, this is to show the value of millet as a mobile internet company, when the millet start-up many people do not believe that Millet is a mobile internet company, and now MIUI application distribution total has exceeded tens of billions.

Cloud Environment Support: Jin Shanyun provides cloud computing server support, the first day peak bandwidth of 1.8G, prepared 1000 servers. On such a large scale 0 off the line, brace the flow pressure. According to Jin Shanyun President Wang Yulin introduced Jin Shanyun for this purpose for five months. Jinshan All-in cloud computing, and gaming company is its largest customer base at the moment. Millet, Jinshan Software and the well-known investment institutions Temasek three decided to the century interconnection investment 296 million U.S. dollars outside the largest IDC century interconnection, but also fancy its cloud infrastructure capacity, as well as the quality of the three-tier network interoperability capabilities.

In Lei's view, "The National Miracle Mu" also has a deeper meaning: to help improve the ecology of the Millet tablet computer. The current Android tablet's biggest short board is ecology (see Pingwest's previous report "Android tablet has a future?"), and Millet is using its own power to improve the ecology. Lei said at that time to the Millet tablet to choose to use the expensive NVIDIA Tegra K1 processor, is to see its PC-level GPU, now finally wait for the "national miracle" such a 3D masterpiece, in order to fully display the value of the GPU, to prove the difference between the millet tablet and those cheap flat. Users use tablets, mainly for reading e-books, watching movies and playing games. E-books and watching movies on what the tablet can be carried out, and the "miracle of the People" is the first full use of millet tablet performance of the game, on the tablet play and mobile phone on a very big difference, after all, the screen is much larger. And the future may also log on to the Millet TV platform.

Lei that the millet game is also the ecological chain of play: The core is "mutual pull, mutual support", the whole hand tour has been highly differentiated, CP, distribution, platform, cloud computing all aspects of the company to provide. Millet do not play their own games, but through investment in the game company, to provide them with funding and product development support, Jinshan provides cloud computing support, Millet provides game distribution. And such content business will complement the ecology of Millet flat, to provide content support for good hardware.

This is similar to the millet eco-chain model hosted by Liu De, the founder of Millet. Millet do not do their own mobile power, headphones, hand ring, air purifier, but by investing in purple rice, plus one, Hua mi, meters to carry out, and these hardware is also around the three main business of millet mobile phone/flat, television and routers, and enrich its hardware ecology.

And Chen is responsible for the video content investment, is also through investment Youku, Archie art such video site, as well as a special content production agency such as China to carry out, to build around the Millet TV/box content ecology.

Millet vice President, Millet Mutual Entertainment general manager Shang also to Pingwest revealed that over the past year, Millet Mutual entertainment has thought about including agents in a variety of models, and finally chose the ecological chain of play. Tianma Time and space is the first investment of Millet Mutual entertainment, when the investment of Tianma only 14 people, now developed to 50 people, and the first investment to make a hot game, also in the unexpected. Tianma time and space, Millet Mutual entertainment and played a number of game investment, but the choice of investment goal is cautious, "the number is Single-digit", including a team in Wuhan. In addition, we also saw the scene of 51wan CEO Liu, part-time "Millet Mutual entertainment chief consultant", presumably she will help Millet mutual entertainment screening and evaluation of investment target.