Lei: Why I can make millet cell phone

"China Entrepreneur Network" recently, Lei in an interview revealed that the second generation of millet supply is currently facing the most focused issues, millet second-generation mobile phones to be sold by January next year. "A high-end mobile phone relies on all aspects of suppliers to ramp up and running-in, not unilaterally can change." Millet has been using the most cutting-edge technology, all suppliers are climbing, plus some other irresistible factors, resulting in millet second generation of mobile phone supply is very tense. "And on the millet mobile phone can sell how much, Lei said from the birth of the day there is no expectation," Why not expectations, I originally said Business 2.0, we could do a need not so clear KPI business, as long as the matter is enough to do, as long as a conscience. "At present, internet companies are piling up to do mobile phone boom, but not many good." Lei pointed out, "you ask those who do mobile phone Internet enterprise, have thought to spend 1800 people, 347 million dollars to do mobile phone." People think Lei success is easy, new sayings are lei are capable, we certainly capable. But to think behind the He Reijun can do mobile phones, other Internet companies do not have a mobile phone. "Lei (Photo source: China Entrepreneur Network) Lei: Millet second generation mobile phone January volume selling millet second generation of supply is the most focused issue we are facing. We did encounter a lot of difficulties. First, a high-end mobile phone rely on all aspects of supplier ramp up and running-in, not unilaterally can change.　　Millet has been using the most cutting-edge technology, all suppliers are climbing, plus some other irresistible factors, resulting in millet second generation of mobile phone supply is very tense. We had expected it, but we didn't expect it to be that long.　　We expect that the uphill climb from September to October will be completed as early as possible, at least two weeks later than we thought.　　Several core suppliers told me that the second generation of millet mobile phone December can be sold normally, but we leave some margin, I think January can be heavy, one months at least million sales level. (Missed the Christmas season market opportunity) I am as anxious as everyone, but a good product is not urgent, I still want to do the product well, I hope you can help me explain.　　We are doing our best, as soon as possible to supply more than million units per month, we order a lot more than this, we also give the supplier very great pressure. For millet from the date of birth there is no expectation of the 1th, I can sell the number of millet mobile phones from the date of birth there is no expectation, to today still have no expectations, why not expectations,　　I originally talk about Business 2.0, we can do a business that does not need so clear KPI, as long as the matter is done well enough, as long as a conscience. Design the first generation of millet mobile phone when the principle is conservative and introverted, the mean, so it is not easy to make mistakes. After the first generation of success, the second generation we began to pursue thin, narrow these indicators.　　Although our team everyone is quite experienced, but after all from corners, gather together need to running-in process. Whether the competitors can beat the millet, Apple, Samsung or Huawei, ZTE, Cool faction, are very good enterprises, there are very many worthy of millet learning places. Do millet I feel more ego, I am more in the view of their problems and deficiencies.　　The reason why we are round round to test, week by week iterative improvement, is because we have a lot of imperfect places need to progress, even the first generation out of the end we have a 1s,1s of Word-of-mouth on the line. Millet cell phone 1S production is huge, everyone to the 1S evaluation is very high. We use this software to constantly pursue the ultimate attitude, in fact, should be used to do hardware. I am very serious, just want to do things well. Hardware companies in the past no matter good or bad, this product is finished, three months sold out, and then change the model, I do not think so, must be good products. I pay more attention to my own problems than I do with my peers.　　Second, compared with peers, we have advantages in the business model, is to use the best materials to do the best products, while close to 0 of the cost of channel costs and 0 cost of market costs. Everyone said Google Nexus4 can beat Millet, in the end who is cheap. Let me read it for you. NEXUS4 has 8G version, 16G, 32G, first millet set 1999 is included tax price, NEXUS4 299 U.S. dollars in the United States is not included tax, the U.S. sales tax is in the price added.　　Millet mobile phone deducted 17% value-added tax, the price is 270 U.S. dollars, millet no 8G version, millet 16G version of 270 U.S. dollars, NEXUS4 16G version of 349 U.S. dollars, millet is a whole cheaper than NEXUS4 80 dollars. The difference is millet 4.3 inch, NEXUS4 is 4.7 inches, but you have to know 4.3 inch do 720p,pps342,nexus4 is PPS300,NEXUS4 this screen theoretically easier to do.　　The smaller the screen the higher the precision, the more expensive the price, this is the difference, is not Zhou said the screen larger the better. You see very few people today 4.3 inch screen 720P, except we can hardly find, why? Because this screen is expensive.　　So 4.7 inch screen is not necessarily expensive, 4.7 inch good, or 4.3 inch good, the beholder, benevolent. Some people like narrow, have a sense of grip. I'll tell you again how narrow it is, we are plastic side, NEXUS4 is more narrow metal, plastic can no longer narrow, and then narrow a flat off.　　You said the metal should be better, and wrong, metal after such a lap, you know your mobile phone can still use, the signal will be blocked. Everyone is talking about the pricing principle of small rice This is a good thing in the market, but I think it is more important to think about how to devote more resources to the product and how to reduce the cost.　　You can make a price that looks cheaper than millet products, but you are very difficult to do, our purpose is very simple, is to use the market the best components and accessories, and strive to do a good product, the initial price close to the cost of pricing. You say your product how much money, my product how much money, in fact your product support HDMI, can pick up the TV, these functions are money. You support the barometer., you say I need it, but your high-end mobile phone HDMI is not supported, each is money.　　I can kill this all, but this is not the direction of high-end mobile phone, its performance is not only four cores, but by a number of performance components, is a full range of competition.　　Millet This pursuit, really only the attitude of the material will be step-by-step to accept, consumers from the appearance is not easy to see a lot of things, but there are so many peers in the market, everyone in suspicion, learning, communication, I think the attitude of millet will be accepted by all. Internet enterprises do hand opportunities cold very normal we do small rice mobile phone's original intention, first of us this group of people like to play mobile phones, you ask Li Vanchang entrepreneurship, he did not know what to do, just follow me. I asked him what I was going to do, and he said I was going to make a cell phone.　　I have more than 10 phones in my pocket, I think about it every day, I can accurately say its length, width, height, thickness, weight, I have been thinking about this thing for several years, my hobby has come to me all around the people know what I want to do, even if I do not say. 2nd, I saw the Internet and traditional industries to combine the opportunity, where the customer is the internet and the combination of shirts, millet is the internet and mobile phone combination, this is the opportunity I see.　　It's good to have someone to tell us that there's a problem with this model. The current Internet companies do hand opportunities cold is normal, it can be understood that these enterprises do not have such a big determination to do this thing. Millet founder in the process of our founder, including the staff have paid a lot of money, investors always pay 347 million U.S. dollars, you ask those who do mobile phone internet companies, have thought to spend 1800 people, 347 million dollars to do mobile phones. People think Lei success is easy, new sayings are lei are capable, we certainly capable.　　But to think behind the He Reijun can do mobile phones, other Internet companies do not have a mobile phone. Millet from the birth has been the object of being scolded after the birth of millet we have been scolded object, this year to scold us more and more. I explain the futures system and the leading mode of millet.　　The hardware field has Moore's law, the cost is falling, just started is the cost price, after a quarter drops the price, after a quarter drops the price, the enterprise obtains a reasonable profit, this is the business model. The millet generation has been doing it for a year and is still the cheapest to enter the market. According to our pricing principle, very competitive, now everyone began to follow our pricing model, there will be competition, millet how to adapt, no doubt millet this method is right. High-end mobile phone set 3,000, set 4,000, fast price reduction, not to make money, users also feel that the product is too expensive, quality instability. is not as good as millet mobile phone real cost pricing, product users accepted, feel better, you bought me to earn some money is not very reasonable.　　This is what we say about Moore's law and business model, after some people distort it, like we do. About the futures model my explanation is that all the peers are going through difficult climbing processes when making hardware, not just us. I saw yesterday that IPhone5 groupThe outfit is very difficult and out of stock. Foxconn executives complain that the iphone 5 is slower to produce because it is too complex to design, and that the iphone 5 is the hardest piece of equipment that Foxconn has ever encountered, and it takes time to learn how to assemble the device.　　You go to the Apple Store to see, you buy IPhone5, you can not buy. How much time do you need to order iPhone5 on the Internet, this is the same as the millet mobile phone.　　The Apple we received in China was treated with a cry of laughter. We're saddened by the criticisms of our fans. We all see, we are also very sad, we are also determined that the core of criticism is actually the quantity of supply, which we are in the improvement, we attach great importance to the user's critical views.　　Just now I have expressed our efforts to reach the earliest one months of the supply of millions, this is our current improvement measures and objectives. Millet is not a perfect company, is a fast growing company, there are many deficiencies. So the attitude of millet to fans is that we realize the error, we realize that we have improved very quickly. Think about it, we have a year, from zero to annual sales to 7 million of high-end mobile phones, in fact, the speed is very fast. If not unexpectedly, this year's sales, including tax sales will be about 12 billion.　　I think there is no suspense in the tens of billions. Acquisition more to see is the thing (millet now has home entertainment line, electric business line, millet mobile phone itself, the future will not expand more?) For me, I am more concerned about the limited, I must be busy every day. I just want to pursue my busy business every day. If I'm busy, I'll do it, and we'll focus on it in stages.　　This focus on the box to do a good job, the last focus on the second rice, we each stage to catch a very important thing. Second, we try to invite all the experts in the industry to come together and the whole process is moving very fast. Why the Colorado see CEO Chuan together, Chuan is actually our partner outside, he participated in millet investment, help us to find someone to do together, so we convince him, we together is also the process of the course.　　He looked at the time, I was involved from start to finish, I do millet, he also participated from beginning to end with us together, everyone's resources, advantages more focused. I'm not too concerned about the millet is a platform company or product company, I hope that Millet is a good company, Kua millet More and more, scold the millet less, this is my sincere hope goal.　　As for the co-operation with our brothers, I am encouraging, and I hope that we can have more cooperation and exchanges with each other, which is a good thing. I have always been the view that we should encourage each other to do well, we are willing to do together, we welcome, independent do we also support, not necessarily all together. The concrete analysis of this situation, we do not assume that the goal is to be all together, I did not want to get a lei want to control which enterprise. Today we encourageWe aim to promote cooperation, multilateral trade, respect for independence and strengthening trade cooperation. Hope that the Millet model in the global pilot to do a global brand is definitely my long-term goal in the future and the pursuit of millet currently in the international has a small reputation, millet has more visibility than in the domestic imagination. Even when we went to Silicon Valley, almost everyone in the big company knew about millet. I went to Taiwan Telecom Business Hall Exchange, the salesperson can see that I use the millet mobile phone. When I was in the meeting, the head of the Taiwan Institute of Engineering, the project manager was using the Millet mobile phone.　　In Taiwan I saw the salesperson know that this is a millet mobile phone, I see a few people in the use of millet cell phone, this is our actual situation. We want to put the business model of millet, product mode, in the global pilot. Maybe we lost some advantage, but we also got something.　　Millet a year ago if I do not do, may start more difficult, but today millet has a certain degree of visibility, we go to the international market, not too high target, I think it is relatively easy to achieve. (The record collation according to Tencent Finance interview Millet Technology Chairman Lei, has abridged)