Lei with millet exactly what to do?

Absrtact: Lei recently said that the next five years to invest 100 companies to replicate the millet model, it is very surprising to speak, in the hearts of many people, Millet is home to do mobile phone company, but if the TV, routers, hand ring, air purifiers and even air-conditioning so all the way

Lei recently said he would invest 100 companies in the next five years to replicate the millet model, this is very surprising speech, in the hearts of many people, Millet is home to do mobile phone company, but if the TV, routers, hand ring, air purifiers and even air-conditioning so all the way down, that Millet is still a mobile phone company? or lei to bring millet back to the investment company camp? I've been doing a little bit of talking to people about this in the micro blog and the Subversive Innovation Institute, and finally the comments from the man of the cloth have given me the greatest revelation.

Lei with millet exactly what to do?

Any company through the difficult period of survival must be at the macro level to consider their own development, and to become a bat-grade companies, the alternative development model is not much. For millet, foreign is internationalization, if can become, that may copy the story of Samsung, but this road is not so good to go, in India was banned such setbacks is one of the obstacles must be crossed. Internal is to cut into large enough new areas in the country must avoid the main battlefield of bat, otherwise it will easily become a war of attrition, and bat such a good money for the company to fight consumption war is millet unbearable. In such a context to consider the above lei speech, you can better understand what lei with millet to do something about it.

Imagine if one day, millet to the home of the usual hardware, from TV to refrigerator and so on, and each is connected to the router and can be controlled by the mobile phone of millet, and each has a price advantage, then what? Obviously this time will form the Matthew effect, the more you use millet products you gain greater. This is a simple reason that China Telecom will use, it is the broadband, IPTV, telephone bundled together to make a package, you use it is very cheap, I am surrounded by a lot of people so by the telecom capture, but it is true that no one can put this model to the mobile internet wave.

In fact, this is the model of Microsoft's success. This model is used by Microsoft to kill Netscape, Novell and other rivals. Microsoft's basic platform is windows, on which it has its own development tools, Office software, browsers, WEB servers, and so on, as long as you choose one of them, then when you choose other time you can get additional bonus benefits, For example, if you chose its Portal software SharePoint, it would be best to choose its office for good support for a variety of documents, and vice versa. This model was invincible in its time, and almost all the independent developers of the software lost to Microsoft on the Windows platform.

Looking back on the process of Netscape's decline to understand the power of this synergy will be more profound, before Microsoft developed IE, Netscape occupied 90% of the browser market share, and Microsoft to pull it down for 18 months, 18 months after IE accounted for 86% of the market share, One of the great contributors to the market share reversal was the power of Synergy, a senior Microsoft executive once wrote: "I'm convinced we have to take advantage of the Windows operating system, which Netscape doesn't have." , we need to develop more features to make us more competitive, but we need Windows integration. Then Microsoft did bundle IE in Windows, which later became one of the evidence the Justice Department accused Microsoft.

For millet, Windows is replaced with MIUI and routers, and office is replaced with televisions, air purifiers, and so on.

The advantage of choosing this point is that, in addition to being able to work together, the potential for development is large enough:

To avoid bat's frontal battlefield.

Traditional manufacturers like gree don't seem to be sober yet.

The development of technology will lead to oversupply of technology, the gap between products because of unique technology will become smaller

Can maximize the value of the community

There is nothing to say before, the community this point to add, millet so expand product line that can re-use the huge fan group value, but at the same time can inject the topic and vigor for the fan group, it is perfect match.

If this model really becomes, it will become a trend, all with the customers of millet overlapping rivals will become slaughtered pigs and sheep, no power to fight back. Netscape against Microsoft is so, before and after a year or so a very brilliant company from the peak slide to the trough. And the reason is so, that is because at that time against the shape will have qualitative changes, more like a spartan phalanx of soldiers, the battle force again strong in the square before the fate is doomed, unless there is a way to redefine the model for the Monkey King and small demon. Do not know whether the opponents of millet have the possibility of Netscape's enlightenment!

The road is really huge, but there are a lot of potholes on the road.

Is this an airtight model?

I have previously written an article called "from the sense of participation" to see the millet model of innovation and worries, from the recent development, the analysis was relatively accurate, such as millet is indeed in the expansion of the product line to inject vitality to the community, but the problems mentioned at the time were further strengthened.

The first problem is that the current pattern of millet will exacerbate the contradiction between loose organizational structure and rapid expansion of the cause. In the current situation of millet development, it is inevitable that the structure of the rule of man, but its cause has required it to do more regular work. This can be compared to the restaurant chain, all McDonald's store to share a brand, in order to provide a consistent experience under this brand, McDonald's franchise management is extremely fine and strict, and it is relatively less stringent than some of the management standards of the chain is very poor experience.

Here in millet, in order to share the rice noodle community, all products must be gathered in the millet under this symbol, and millet is rapidly expanding through investment to other categories, this is like let others quickly joined the same, fine strict management is not to say, once the teammate into a pig teammate, that will incriminate the whole of the symbol millet. I personally do not believe that large-scale enterprises can not KPI (or more the organization of cattle) only by letting users scream to drive, under the rule of man and strong pressure should hide a lot of contradictions related to people, high-speed growth period is good to say, once the development of such contradictions broke out is a big trouble. Of course, this is the price of development, short-term should only rely on the knowledge of people, employing such methods to hedge.

The second problem is that Millet is away from the so-called single point of extreme, die knock products more and more distant. No one in this world can do so many good products at once, but they can do similar but inexpensive products. But if all the sources of screaming are cheap, the companies that dominate it are more dependent on patterns than products. At this time it is difficult to predict the number of millet in the mobile phone will be depth to what level, but here is fundamental, if you do not go deep, become mediocre, some people die and become, things will become more embarrassing may shake the foundation. Previously mentioned a single product is not a product phalanx, but really the product to do cattle can use the other two modes:

One is open alliances, this is much like the Android model, in particular, the owners of such a company to open their own some kind of agreement to allow a variety of home appliances enterprises to add, the overall experience of this model will be poor, but if at some point (such as mobile phone) particularly prominent, and many people add in to improve the universality That could be the winner of the contest. The other model is an Apple-style fully closed system, real product companies can go this way, all products are built themselves, but at home do not know who is the true disciple of jobs, the job is actually said to be easy to really do too difficult, jobs seems to have been hanging on the wall of the air drying momentum.

The first trouble is mainly the management of the problem, the main role in the long-term, the second problem is the value orientation of the issue, will be in a very short period of time in the product, especially under the circumstances of the rule of man, stare at this millet products to see whether it happened.

Concluding

I have written a book called: to China's internet big guy platoon seating article, many people have been Bufen said I too highly praised Lei, but lei this person is quite special, a little "demon", seems to be able to do the reverse thinking of the initiative to break through their own thinking blind spots, think of some of the wild things. Therefore, I am not sure whether the above analysis is right, but I think this is the most reasonable explanation at present. Hope that millet can become, bat outside the other pole can rise is always a fun thing.

Finally, to say that rebels and jobs are not the same thing, but the original seems to be on a planet, if the above analysis is right, then this distance is almost Mars and Earth.

Don't call me a rebels.