Lei, Zhou 祎 "challenge": the Mobile internet Vanity Fair

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Two Hubei men set off the "small (millet) three (Qihoo 360) war", so that the lively internet looks more boiling.

After many years, Lei, Zhou Battlefield moved to the mobile internet field-millet mobile phone and 360 mobile phone who will be better?

"Jiutouniao Civil War"

In the morning of Thursday, lei in his office to the "First financial daily" reporter said he had no longer scruple to bear.

Financing to fix, Lei feel a sigh of relief, thus can unfold arms and Zhou 祎 combat. More than 20 days ago, Zhou on Weibo said that Millet has been successfully financed, valued at 4 billion U.S. dollars, and claims that it saw the millet financing documents, claiming that millet each cell phone profit as high as 800 yuan. It turned out that at least he was accurate about the value of millet.

Lei said that this is Zhou consistent approach, financing in the industry will inevitably have wind, weeks of false information mixed together, as if it is true.

And Zhou that LEI is always selective forgetful and selective speech, made its hardware partners Huawei, Alcatel Rumors, he repeatedly publicly expressed the "rebels" play fake hunger marketing, play sad feeling card.

The battle was lei with some weakness. Even as early as last August he ate a loss first. In an interview, Lei mentioned that jobs would die, posterity would get a chance, and Zhou dismissed him as "curse jobs". In order to avoid new millet under public pressure, Lei at that time to apologize.

Two "Jiutouniao" Civil War, the play is quite different, just as two people's character. A senior industry personage thinks, Zhou 祎 unruly is tough aggressive, do not follow the common sense card, and Lei's character is more forbear cautious.

One of the typical advantages of Zhou 祎 is the "loud voice" in social media, which often makes it impossible for Millet to deliver its true voice when he Dengau. For example, Lei pointed out that he originally said that millet "do not rely on hardware to make money," but Zhou in Weibo will be changed to Lei said "millet hardware does not make money," horseshoes striking.

This kind of "unreasonable play" once let millet tired to cope with. So people saw Zhou a person singled out millet scene, and easy.

"Zhou will own play posture down very low, and to create high-end Fever brand image Lei Obviously can't use the way with the week." "This has not been symmetrical in the early stages of the war," said senior PR people. Zhou in this battle to take the offensive, and millet is more to take the defensive, Zhou constantly, throughout the millet materials, crafts, profits and so on, the war burned in the millet cell phone one side, Lei colleagues are mostly only passive see recruit, naturally uncomfortable. Zhou's strategy is very accurate, the core of the blame for the existence of millet profiteering, by this negative lei public opinion credit, direct digestion of the brand value of millet mobile phones.

But with the completion of the millet financing, odd tigers of the special machine gradually appeared, Millet also began to find the direction of the counterattack. Lei first announced the financing of a generous sun out of its cost table to plug the mouth of the Zhou; when the week again, millet counter to its special phone quality.

It looks like the two sides will enter a confrontation phase before the Zhou and millet second-generation handsets come up with periodic results.

Mobile Terminal layout battle

Lei Millet as his last entrepreneurial dream.

He proposed a "triathlon" concept, that is, the hardware, the Internet, the application of the integration, which is now millet. In the early days, millet first supported by the number of hardware "quasi operating system" MIUI growth and popularization, when the millet hardware shipped more than 10 million units, Miui ecological scale value will have the opportunity to show.

For Zhou 祎, the special-purpose machine is a key jigsaw puzzle that he has already arranged in tandem, penetrating the mobile end of the business.

Zhou in the PC-side layout has become the traffic of the tyrannical. 360 security guards, free anti-virus software, browsers and Web site navigation, from the bottom and the upper layer of support, has constituted a complete structure, can smoothly let it borrow flow profit.

However, this is related to the low radiation power of these products on the mobile internet. PC era Windows platform unification, mobile Internet current platform dispersed, fortified, fragmented the market.

Zhou 祎 needs to reconstruct its mobile-end traffic-flow separatist order. Previously, he has quietly invested in the Brush Machine Wizard so involved in the mobile phone ROM brush industry companies, but he still needs a more direct flow of the entrance to the layout of their various mobile applications. The fastest and the least pressure is the way to work with the hardware manufacturers, Qihoo is not responsible for sales and after-sales service, it is more like a marketer, by its flow advantages to promote.

Some people call this "nail soup": Qihoo 360 is the Zhou 祎 put into the pot of nails, and hardware manufacturers are constantly put meat, soup good drink The result is considered to be weeks of credit.

Zhou denied these evaluations. He asked, "is 360 of the 400 million users a nail?" However, some hardware industry people believe that the odd tiger to borrow other mobile phone operators around the most difficult manufacturing and after-sale channel layout, is taking a shortcut.

It is noteworthy that the special machine appears in the mobile phone terminal area of attack, but also has its existing pattern of defensive role.

Zhou initially revealed that the special machine news that night, one of Jinshan network executives on the phone with his colleagues, allies said, "he (Zhou) What do you want?" The caller has realised that, behind the sudden build-up, Zhou has dispelled their push for cheetah browsers.

Jinshan Network of internal data said, Jinshan defender's installed capacity of about 100 million, which means that there are nearly 360 security guards 30%, plus Cheetah browser. The Kingsoft network may want to copy the portfolio of product architectures on which he is famous, and to show the momentum.

360 security guards to provide the Tiger System application of the user Adsorption Foundation platform, on this basis only 360 anti-virus and other types of applications, and ultimately promote the rise of 360 browsers. It is the browser that provides most of its revenue.

An industry executive said, Zhou obviously can not sit idly by, timely launch special machine offensive is able to rob the layout, anti-can pressure cheetahs.

This will be a confrontation between two sets of mobile internet ecosystems. The millet starts from the beginning, but the Qihoo needs to migrate from the PC side. However, it is also necessary to mention the words of Kai-Fu Lee, in his view, interactive network companies do most of the mobile phone will fail.