Lei's 2015 ambition: high-end mobile phone intelligent hardware eco-chain

Qihoo 360 Chairman Zhou A visit to Gree Weibo, successful let with Gree has "1 billion yuan gamble" of the millet not calm.

In Zhou busy basking with Gree chairman and President Mingzhu had to say the story of the present, Millet founder Lei 15th directly to the United States chairman Fang Hongbo pull to the new flagship Millet products launch platform.

"Some people think that Millet shares the United States is rich, capricious, even the eldest sister also said very radical words, but the United States is really worthy of investment enterprises." "In yesterday's press conference site Lei stressed that millet to" make the enemy less, to make a lot of friends, even if the Gree request cooperation is no problem.

The map of millet ecological chain

Yesterday one hours of new Millet production conference site, good at introducing products of the "rebels" choice in the beginning with nearly 20 minutes of time to talk about the ecological chain of millet layout.

Show the millet eco-chain partners to become the opening link, Millet air purifier, millet hand ring, small ant HD camera, ihealth intelligent blood pressure meter and other intelligent hardware products unveiled.

Behind this is the idea that millet "connects all smart devices with mobile phones".

According to Lei, Millet has been investing in 25 eco-chain enterprises, but today's smart devices have three major pain points: mobile phone connection is complex, each device needs app, cloud service investment big. What Millet hopes to do is to solve the problem of interconnection between mobile phone and intelligent device in an elegant way.

To this end, the millet developed a general intelligent module, and materials cost price to partners, and research and development of the General control center, Millet Intelligent Home app, unified equipment connection entrance, even in the MIUI lock screen interface Integrated Equipment control Center, in addition to the development of millet smart hardware universal cloud services.

"At present, the Millet Intelligent module material cost price is 22 yuan, is expected in one year will reduce the cost to 15 yuan, two years will reduce to 10 yuan." "In Lei's view, the installation of wireless modules, the traditional electronic products through the mobile phone app, will realize the connection and control functions." By installing the wireless connection module, it is estimated that 5-10 years, all electronic products can become smart devices.

Statistics show that as a partner of millet, the United States annual production of about 300 million sets of electrical appliances.

And millet ambition is, the United States production of electrical appliances can connect millet mobile phone.

"There is a view that the ecological chain of Millet is closed, that millet do anything, this is a big misunderstanding of millet." According to Lei, Millet's ecological chain is the principle of "open, not exclusive, not exclusive."

It is understood that in the product, millet will be mobile phones, television, routers, and other intelligent products will be entrusted to partners to do.

"In the early days, Millet will take a stake in the way to promote the construction of the ecological chain, in the development of a certain stage, will open the ecological chain of millet." Unite all the people who can unite, whether the start-up company or the home appliance giant, Millet is willing to become its partner. Gree if want to cooperate, Millet also very welcome. Lei added.

Still want to continue the fever of millet

2015 a start, LEI is quite proud of the Sun out of 2014 years 61.12 million mobile phone sales report card.

In front of such cardinality, the New Year's Millet mobile phone to do?

Lei, who is known in the industry for humility, has a very short tone this time.

Now that the mobile phone is scrambling to measure data, lei this time the introduction of new handsets directly to the Millet note flagship handset how to start with the iphone 6 Plus excellent.

This is lei as Millet released the most beautiful mobile phone with 5.7-inch large screen, 3000mAh lithium-ion batteries, optical image-stabilization 13 million pixels, metal frame, double-sided curved glass, at present at the same time support mobile, Unicom 4G, dual sim card, the ordinary version of the price of 2299 yuan.

But the large screen millet note with the 骁丽 801 processor is clearly not enough to meet the needs of mobile enthusiasts.

This time, millet rare launched a top version of the note phone.

"I believe that after the release of Millet note, there must be a sound said millet no longer have a fever." But 骁丽 Dragon 801 is currently the most stable processor, and millet will always adhere to the spirit of fever in the end. "Lei in yesterday's launch site, its top version of the 骁丽 Dragon 810 processor, 4G memory, 64GB storage and 2k display, March listing."

However, the top version of 3299 Yuan is not low pricing, the industry is considered the move is the millet curve into high-end mobile phone market.

After all, the millet mobile phone's user base is mainly concentrated in the consumption of young people with limited capacity, in the Apple Samsung, such as high-priced mobile phones and traditional domestic brands, for the latter to provide personalized new mobile phone brand choice.

Despite Samsung's growing dilemma, many manufacturers, including Huawei, are actively planning to carve out the market space for large screens. But this time bold sprint high-end market millet need to face the problem is whether the high consumption people will favor the Millet brand.