Lei's ecosystem dreams can succeed

Abstract: Millet walked to today this step, the surface of the scenery, the road behind is more and more narrow, and even suddenly used to do so long since the accumulation of user base and Word-of-mouth. In fact, from the outset generally optimistic, to today's retreat is not big, lei and millet today is not

Millet walked to today this step, the surface of the scenery, the road behind is more and more narrow, and even suddenly used to do so long since the accumulation of user base and Word-of-mouth. In fact, from the original generally optimistic, to today's retreat is not big, lei and millet today is not an accident. November 30, Lei issued a micro-blog, will be 2 of the supply of millet to the Qualcomm, the results of the comments to incur a curse, Lei had to close the comment. This is after the Thai floods, millet for the second time the cause of their lack of supply to others, and the first time can also forgive the result is different, this time seems to everyone angry. It can be said that millet walked to today this step, the surface of the scenery, the road behind is more and more narrow, and even suddenly used to do so long since the accumulation of user base and Word-of-mouth. In fact, from the original generally optimistic, to today's retreat is not big, lei and millet today is not an accident.

We can analyze the following aspects:

What kind of man is lei?

I did not know Lei, nor did I see him, so his knowledge was only in his words and deeds on the Internet. Lei debut early, from the internet in China's birth to the popularity of the expansion, he has not been absent. Along the way, Lei encounter many opportunities, China's Internet the best period he has encountered, but until today, lei in China's internet industry position has been a second-rate swing, distance from the top difference. In fact, Lei's mind is very high, has been to Steve Jobs as an example and goal. Although the mouth does not say, but Lei dream to do great things, he has been hoping that he can inherit Jobs's talent and fame status, but also limited to this. In other words, he didn't want to learn Joe's pursuit of perfection.

Lei said: "Want to build millet into a world-class respected enterprises." Lei also made an abstract definition of the success of millet: users can tolerate the problem of millet cell phone 80%~90%. All this made it clear that Lei wanted to create a company like Apple, with an apple-like authority and a fan base as iron as fruit powder. But it also exposes a problem, lei just wants to inherit the same rights as Steve Jobs Apple, but does not seem to have said he wants to inherit Apple's obligations, that kind of harsh pursuit of products and innovative spirit. So lei imitate Apple, learned to go to Apple's hunger marketing. But Lei did not realize that he was not Steve Jobs, so he was not the only one who could learn, and Cook was cautious when he ran the Apple, too afraid to make too much noise, and did not dare to engage in hunger marketing.

Lei, and make a vivid. But Lei seems to have overlooked the problem that, during jobs, the iphone was released to market for 10 months, but 10 months later, the iphone remains the perfect replacement for the market. and originally known as the most cost-effective millet mobile phone after 10 months may not be the most cost-effective, and even can be used without cost-effective to describe.

In fact, the general view, lei all these words and deeds really have no accident, there is a basis. Lei is full of the Statesman's desire for fame, but unfortunately Lei only has the temperament of a businessman. He invested a lot of enterprises these years, and succeeded a lot, also made a lot of money, lei not lack of money. But has been unwilling, whether it is personally led, or invest in others, out of the enterprise are basically in the industry in a second-rate position, its fame all add up also does not have a top to the effective, this is his own lead to create millet reason.

From the previous paragraph of Lei can be seen, lei pattern and ability are not high, otherwise, to lei encounter opportunities and times, failed to create a top enterprise, it is not justified. Lei is too shrewd, even shrewd over the head, speculative mentality is too heavy, this can be from its hunger marketing techniques used to see out, of course, take the engineering machine out to sell also is not someone can do it. This kind of too heavy businessman temperament, can make lei a relatively good beginning, but can not continue to this kind of quality. Even if it is said that Lei has invested many successful enterprises, these enterprises are only successful under the leadership of others, and the relationship with Lei is not big. He invested a lot of business, does not mean that lei their own entrepreneurial success.

What's wrong with the millet phone?

In fact, back to a year ago, the start of millet is very good, at least at that time I was a bit of the millet is optimistic. But when I see millet will be the price of millet mobile phone and hunger marketing one again, a mess, I smell the flicker of people, so that around a friend out to buy the idea of millet phone, I came out to discourage. Because the decision of a cell phone good or bad factors too much, if the long-term only cost-effective as a mobile phone selling point, in addition to a deceptive nature, from a strategic point is also a sucker.

First of all, lei to the cost of millet mobile phone bombing-style propaganda, long-term promotion of mobile phone price, will give users a psychological positioning: you this product is the biggest feature is cost-effective: cheap. Once this label is affixed, it is difficult to take it off. Like Chery, even if it makes cars of the same quality as a Ferrari, the rich can't afford to buy them. And Lei not only this label to the millet mobile phone, also posted to the millet company, and this behavior limits the millet company and Millet mobile phone users of the later audience. Second, the high price/performance can not be a unique attribute of the product, because the performance ratio is a common attribute of the product, the difference is only the height. Because of this, cost-effective can not be used as a long-term mobile phone buy point, which is replaceable. So, when Huawei Glory, Google four son A, the pursuit of cost-effective people will change flag, of course, because of channel reasons, the impact of millet is not too big.

In addition, millet hunger marketing for Millet won a good beginning, but also let millet no how much retreat. In order to learn apple, millet in not enjoy the apple quality and innovation conditions, first let oneself enjoy the treatment of apple. As you and I know, millet marketing methods of starvation sold a lot of mobile phones, although there are many doubts. However, when some people put forward the idea of millet selling futures and Lei also make some retort, this trick can not play the basic, but millet still use this trick for their own futures machine to write a note of iron. In fact, today's 2 meters slow shipment to really not lei want to continue to engage in hunger marketing, but really lose money, sell more, the more losses. Lei in wait for millet handset accessories price, just this day come a little late. But it seems that the user can not wait, the result is that Lei closed Weibo comments. Just how long does this day have to wait? This is not good to be able to run out of millet before all the accumulation, leaving Millet's retreat is not much.

Lei's ecosystem dreams can succeed

Lei the layout of the big, even some people take lei and Zeng Guofan analogy. Every time I see I will jump out two words: hehe. In fact, no matter how many enterprises lei invested, the number of enterprises to invest, his ecosystem dream is impossible to achieve. Because he made a directional error, whether Tencent, Ali or Baidu, are in a strong fulcrum to support an ecosystem, and Lei's plan is to use a number of second-rate peripheral products to build a first-class ecological system.

Who can tell me, Lei Department of products which products are users can not leave? Even if today's red is so much more play crooked, if not the result of market segmentation, can be successful? A large platform needs to be based on a rigid demand of ordinary users, and the space of the platform can be limited under the market segment. But Lei does not think so, he may think that the involvement of the extensive second-rate enterprises can be a qualitative change, of course, it is only his own thinking. In fact, I'm a little hard to understand those who flatter lei. Lei all the words and deeds of what is unexpected?

In fact, his words and deeds in addition to imitate others or imitate others, has been to its shape and not his God. The birth of millet to now, in addition to imitate Apple or imitate Apple. Ecosystems This is the same thing as the country, you're not pulling a bunch of people out of the Treasury, the Department of Defense and other institutions are set up you have the power of the state. Is the millet box An unexpected result today? He thinks he's worse than Chen? Radio and television things Chen touch him? Is the idea too naïve? Of course, the root cause of all these results is still the sentence: a politician's desire for fame, but only the temperament of a businessman. But Lei is not useless, at least I think he saved the Demon clan.