Lei's pudding move is the first O2O incubation project in the Innovation Workshop.

Lei's pudding move is the first O2O incubation project in the Innovation Workshop. The first product of the pudding move "pudding coupon" to catch up with the first wave of O2O, but also let the team in two years ago successfully received by the Qing branch of the tens of thousands of dollars to finance the venture. Development up to now, pudding coupons registered users have more than 30 million, daily live in between 600,000 to 700,000. By using distribution as a way to cash in, pudding offers have brought millions of net profits to the team last year, and Lei expects net profits to exceed tens of millions this year.

In addition, Lei had felt a year ago that pudding coupons have gradually entered the mature stage, followed by little imagination, so began to quietly do another preparation, the choice of a more uncertain, but larger market O2O field-auto market. Lei said the car market has several trillions of plates, including new cars, used cars, maintenance and insurance (500 billion of the plates). The place to see the opportunity is that these dishes do not have a very mature traffic entry on the mobile internet side. So, lei in a year ago in two ways, decided to illegal tools "micro-car" into the market. After six months of research and development of micro-vehicles last July officially launched.

and gradually to the B-end of the driver state is different, the micro-car positioning is very clear at the C end, because its goal is to do the flow inlet. Another difference is that in the Extension tool function, the driver state Select and OBD access to more information, so as to provide car owners with similar vehicle remote diagnosis, maintenance and other services. But Lei from the outset did not want to and OBD "tied to death." Lei view, OBD can bring to the owner of the value is very limited, owners actually do not need to know the condition of a lot of accurate information.

The vehicle information of the micro-vehicle does not come from OBD, where is it from? What other services can be provided to vehicle owners besides violating information?

From the phone. Lei's technical team developed a car's motion recognition model using gyroscopes and accelerometers in mobile phones, a model that can now be used to identify whether a car is starting in 30 seconds or so, with position positioning accuracy of around 10m. These two information can do the service is for the user to do path management, so that users at a glance of the day's driving track. And the user traffic track data accumulation can let the micro-car to launch the next two services: Road traffic warning, electronic dog.

The early warning model of the micro-vehicle is based on the cooperative map Service, and the vehicle track data obtained by the micro-vehicle are superimposed to determine the traffic congestion degree. The advantage of the data overlay is that the vehicle's road conditions will be more accurate than those based on the taxi-driving data. At the same time, through the track, micro-car can do Baidu, gold map do not do one thing-to determine the owner's life radius. Such a micro-car can be in the car owners every morning before the half-hour to report his home to the company's road, and Baidu and Gould do not know the owner's home and company position.

And the general principle of electronic dog implementation is different, micro-car electronic dog is the use of reverse inference, the accumulation of data through the platform to judge high-risk violation points, so as to provide vehicle owners with violation warning.

It can be said that the violation is just needed, but not often, owners use less, the flow of the import status of natural weakening. Path management is relatively fancy. But from these two functions derived from the road warning, electronic dog may be able to really lay the entrance status of micro-vehicles.

Of course, only by illegal inquiry this function, micro-car or accumulated a number of early users. And to this year's relatively mature products, including Baidu, Tencent, 58, UC and other Internet companies have taken the initiative to come to the door, I hope the micro-car for its platform to provide illegal inquiry services. This free cooperation model for the micro-car in the three months brought the more than 1 million-month live users, plus the second half of last year's 1 million, micro-car currently has more than 2 million months live users. Lei said that because of these cooperation, micro-car recent rally is very high, 150,000 new vehicles a day of data, online vehicles more than 10 million, app day new download more than 30,000, daily new traffic record data 300,000.

Data is the "lifeblood" of the follow-up development of micro-vehicles, and the reason why 300,000 new traffic records can be reached every day, on the one hand, because the new users, on the other hand, Lei is a micro-car more advanced product logic, so that the platform more effective use of the stock users to submit data

In short, the current general mobile Internet product logic is to allow users to a certain scene after the "active" thinking of open his home application (such as driving, you may think of open map Navigation), and then automatically upload user data. and the micro-car has to help users find the function of the scene, such as it can determine whether the user has started the vehicle, which automatically in the background to open the traffic records, users do not need any action. The process of "active" to "passive" naturally makes data grow at least one order of magnitude. Of course, if you want to ensure that users do not resent your presumption. For this, Lei current solution is one aspect provides the user "closes" the option, simultaneously through the technical means guarantees the backstage program "lightly", the power consumption is low. Lei that the logic of this product has at least six months of time window for the micro car.

Mobile end of the car market entrance is not just tools, car friends, electric dealers may be the future entrance. And Lei that the tool should be the most direct access to the current entrepreneurial team can see, the next two or three years tool entrance may be developed into a friend entrance, and the Electronic business platform such as Jingdong, Tian Cat, with its own flow advantage to become vertical field in the mobile end of the portal is also possible. And the whole plant by virtue of resource advantages occupy a large entrance is also possible.

Finally, Lei revealed that the team is currently 40 people, the main focus has been transferred to the micro-car, the coupon business currently only 10 people. And the pudding movement is currently in contact with the B-round. A number of vehicle manufacturers, insurance companies have started to micro-vehicle initiative to seek cooperation, but also plans to make strategic investment in micro-vehicles. However, Lei currently do not want to involve the issue of line, for the Automotive industry fund, Lei is still hoping to participate in the form of access, the best lead to investment in the long-term financial VC.