Leisure Item upgrade chess and card games cross platform integration into trend

Recently, the major online games manufacturers continued to release the 2012-year Q2 earnings, from the second quarter of revenue data, the traditional end-trip for the first time negative growth, online games market share to the light game emerging market tilt. "China Game Industry Report" in the same period of data shows that in the first half of 2012, page tour and hand Travel market actual sales revenue reached 3.82 billion and 1.26 billion yuan, year-on-year growth in 50% or so.

The whole light game market, especially the mobile internet entertainment industry growing, has attracted a lot of game manufacturers to transform and investment. Industry experts predict that the mobile internet industry will soar in the last five years. The boom in emerging markets has led many companies to see business opportunities, but at the same time they are often faced with problems of nonstandard industry and lack of user habits.

The joint development of the mature PC end market and the light game field can evade the development detour effectively, and the emerging market can also add vigor to the traditional market, Wu Guo CEO. It is reported that Shanda, tour and other manufacturers have been its end of the tour, the page and mobile end of the trial for a multiport interoperability. Lian Zhong and other traditional chess game companies are also beginning to vigorously open up chess game Operation Integration of New road.

Multi-terminal data interchange advantage is obvious

With the increasing popularity of the 3G network, the number of mobile gaming users has reached 78 million, increasing by more than 70%. The expansion of the user group of online games makes the user component more complicated, such as the preference of the professional players such as heavy games, and the white-collar workers who prefer light games.

Analysts believe that light games and heavy games are mainly the difference between the user's degree of adhesion, user adhesion, that is, the length of the game determines the market differentiation, at the same time, the severity of the game between users also overlap. The data exchange between PC client, page tour and hand travel can more effectively maintain the stickiness of existing users and expand the new user base. Therefore, multi-terminal data interchange can not only effectively complete the accumulation of user resources, but also allows new and old users to have a full range of game carrier selection, improve the social function of the game, so that different types of users experience a cross-platform battle between the convenience.

In addition, the emerging market segments will give the traditional games market fresh vitality, and guide the flow of capital. Although most mobile network game monthly revenue can not be compared with PC network game, but the enterprise profit is higher, after investigation, profit margin is basically 30%-50%. Expert analysis, multi-terminal interworking may bring the second spring for the traditional market.

Chess game across the platform has become a trend

With the deepening of information exchange, the network game market is gradually connecting with the cultural industry, game diversification and actual combat to make users have more choices, chess and entertainment games has become a new favorite.

In addition, game time fragmentation is also one of the major trends in the field of hand travel, according to the survey, the average game in 1-2 hours each time the number of smart machine users accounted for 32.1% of all users, of which 75.1% of the mobile game users on average every day to play the situation is very obvious. The chess game, which has the highest time fit for debris, becomes the mainstream of light games.

At present, the mobile end of the game market has "every day to fight the landlord" "up to Mahjong" a variety of chess games online, as the earliest Chinese chess game platform, the audience from 2003 onwards on the development of mobile game products, 2011 is a large amount of manpower, material restructuring mobile Products Department, To carry out the mobile end of chess game research and development, after a set of operating accumulation, is the mobile end of the total user over 5 million, active users more than 300,000 people. and maintain a daily increase of 25,000 users, average monthly growth of 750,000 active users.

According to CNNIC statistics show that, as of last year, network chess game users 259 million, accounting for 80% of game users. The network chess game in the technology and the effect gradually moves toward the end swims close to the trend to enhance the game to be able to play, the game time is short, the easy to use characteristic and the mobile end game's debris time fusion after the Chess card class hand tour will be more popular.

High-end professional enterprise gravity development cross-platform Business

In the general business transformation of chess and card game market, high-end professional positioning of enterprises such as the old chess platform of the public has a clear advantage. First, high-end professional has a more stable reputation, users try new things will have a certain period of exploration, and has a professional reputation of the enterprise can be trusted by users.

Lianzhong product positioning for high-end professional user groups, the user characteristics tend to be older, more prone to convenient and efficient way of play, and light game user groups highly coincident. Therefore, when the chess game moves the end of the time, user habits need not change, to mature competitive platform to rely on the public to attract more players.

Wu Guo, the chief executive of the group, said chess and card games as the most popular users of the mobile games online game type, should conform to and even lead the PC end to the mobile end of the transition platform, and to develop a stable user translation model. It is reported that many of its products have been implemented mobile end and PC-side data cross-platform interoperability. Wu Guo said that the joint public will be to promote the net to become the National leisure and entertainment project development Goals, has accumulated more experience in cross-platform operations.

Chess game in Mobile and PC Terminal Cross-platform integration will become a big trend of light game, this change is likely to promote the whole game market share changes.