Leisure Network game industry attracts entrepreneurs to become a hot spot in venture capital

The 15-Year-old Smith learned to write a program a few years ago, and last October designed the online gaming flash Empire, which has earned 10,000 dollars from advertising revenues introduced by gaming advertising brokers, Mochi Media. Casual game developers have all ages, experience is limited everywhere, they often a group or individual combat, using spare time to work hard to design like shooting balloons (bloons) and desktop attack and defense (Desktop Tower Defense) and other online games.　　Gym media make their sweat into money. According to the Parks Associates survey, the leisure gaming industry 2007 years of advertising and subscriber income of about 1 billion U.S. dollars, the size is still small. Independent designers use portals, blogs, and social networking sites to promote their own games; Once the game is out, how many people play, the developers know nothing. Price, a British program developer, added a Preece code to his desktop attack-and-play battle, no matter where the game was copied and where the ads were, he got 50% of the advertising revenue. His game has attracted 4 million players since it was online last March, allowing him to quit his job and develop new games full-time. "We focus on making life easier for game developers," said Chen Aida, gym marketing director.　　"Hemp provides a tool to track the number of players, and some games can attract tens of thousands of traffic for one months." The hemp media, which was established in 2005, now arranges advertising for 5,000 game developers, Chen Aida no revenue figures, saying that the company has a two-digit growth rate and June Chastal Venture (Shasta Ventures) and accelerated partnership (Accel ) injected 10 million dollars. Gym is not the only source of revenue for game developers, and Google advertising and website banner ads contribute.　　New Zealand's Harris Brothers (Chris&stephen Harris) are popular for balloon games, with 30,000 yuan of advertising revenue each month, of which 20% are from gym. Digital Chocolate, founder of the Art Electric Company (EA) Hawkins (Hawkins), has also profited from the gym method, but has been refurbished. He converted the mobile game into a flash version that could be moved online to add revenue to gym ads.