Leisurely choose @ir Advertisement platform to open digital marketing RTB era

March 27, 2012, China's leading audience network digital marketing company leisurely exchange in Beijing, JW Marriott Hotel held a "digital marketing from this change--2012DSP new @ir advertising platform launch." It is reported that this Conference not only opened the digital marketing of the RTB New era, but also invited to the field of well-known experts gathered to discuss with RTB as the core of the development of DSP industry layout and future trends.

This conference is called China's digital marketing experts gluttonous-participants include: Oak Ren rily, easy to exchange CEO Liu Feng, easy to Exchange President Zhou Wenbiao, easy to Exchange COO Guo Zhiming, easy to exchange CTO Zhaozheng, easy Interoperability product management and business Development vice President of the morning, Sharp interactive lv, DoubleClick Ad Exchange China head Zhou Fangyu, Eric Consulting Group President Yang Weiqing, second hand CEO Wei Wei, Taobao Tanx product manager Shangan and so on.

The ability to attract so many industries to attend is a milestone in the heavyweight products. According to the introduction, leisurely exchange this release of the new product is currently the most advanced DSP platform-leisurely election @ir advertising platform. It uses the leading RTB real-time bidding optimization algorithm, take the Internet marketing activity as the direction, based on the user data, uses the best price for each kind of advertiser to purchase individual traffic in the advertisement transaction platform and displays the advertisement.

According to Easy Exchange CEO Mr. Liu Xifong: Leisurely election @ir advertising platform is the first in China with all the advertising platform to achieve docking DSP, with more than 3 billion daily traffic, can cover more than 95% of China's netizens.

According to the flow of purchase, real-time bidding changed the display type of advertising, this is not a simple technical improvement, but a change in the industry changes.

The presence of @iR means that advertisers can buy in real time with a single ad flow (each impression), Plus easy to exchange 320 million of the size of the Chinese Netizen database, can be behind each flow of the audience to judge, only to buy in line with the customer target consumer attributes of the crowd, maximize advertising efficiency.

@iR has more than 3 billion PV display per day, in order to ensure sufficient effective flow of the premise, the use of activity-oriented optimization algorithm, according to the preset advertising effect value of intelligent learning and calculation, to provide up to 28 million kinds of bidding conditions to ensure that the most appropriate price auction the best quality of traffic, Balances advertising quality and quantity.

In addition, @iR for advertisers to provide each flow from exposure to the registration of all the conversion data, and to understand the transformation process of the audience changes, which yo-index make the completion of the advertising KPI at a glance, Yo-chart more like Sunding from each dimension dynamic analysis of data mining, So that advertisers can more fully and clearly grasp the efficiency of advertising activities.

Market demand is unpredictable, only have a keen sense of the market, to seize the moment of market opportunity, in order to enable enterprises in the market in the waves continue to advance. Leisurely and easy to exchange the release of the election @ir advertising platform, to intelligent "Heart", a powerful resource platform to meet the different needs of advertisers, more importantly, it makes digital marketing into a new era of RTB, for the Chinese digital marketing industry, the industry upgrade than its products themselves more important.