Leisurely vision net Li Zhu and he pursues the entrepreneurial dream

After graduating from college, in 20 years, Li Zhu completed 2 startups.　　This small naughty, do not love the rules of the child, the brain is surprisingly easy to use, the results are always the first, but also successfully entered the computer department of Tsinghua University. Li Zhu, who has a refined face, has left a plump, almost standard template for his career, with programmers, general managers, CEOs, investors, directors, and CEOs. Every position, he also did not impatient, calm but not without losing strength.　　This, from the Li Zhu currently in command of the leisurely Network (uusee.com) of the company's personality can be detected. In fact, my original character is relatively impatient, my father was in order to make me a little more sedate, so take me to practice calligraphy, learn Chinese painting. Asked about his favorite type of Chinese painting, Li Zhu smiled and said: "I belong to the kind of ink, do not like meticulous." "This reporter Qiong that is 1989, just graduated from the computer department of Tsinghua University Li Zhu, trying to work with several of his classmates to do the software development business." The first set of software, sold more than 10,000 yuan of money. "It was the user the next day to pick up, but the night before we are still changing, because at that time piracy is very bad, we have to do software encryption, has been done in the morning 34 o ' clock."　　"Talking about the past, Li Zhu fresh memories. Let go of the rich return of hard work to make Li Zhu they excited, and can not accept.　　Several young people gathered 100,000 yuan, set up a small company, specially developed at that time and is not suitable for graphics and text database software system, and spent 36,000 yuan to rent a few rooms Tsinghua Garden Hotel, the rest of the money are taken to the newspaper and magazine advertising. The situation was gratifying, which greatly surprised Li Zhu and his classmates. It took only half a year for them to earn back all their previous investments. At the end of the first year, the company realized its profit. Li Zhu said: "We catch up."　　"Later," our company soon got up, the profit has achieved 1 million yuan a year, must know, at that time the famous ' Hope Software ' one year profit also only then 2 million yuan. The growth of the small company soon caught the attention of the industry giants. At the end of 1996, Tsinghua Tongfang (www.thtf.com.cn) for its own strategic layout considerations, will Li Zhu in the company acquired.　　To Li Zhu himself, so far, he completed his first venture, is also dug into the life "relatively large first bucket of gold." After entering Tsinghua Tongfang with the entrepreneurial team, Li Zhu in those years of very comfortable, in the company, he still with the role of managing director of the original software team directly, do is to perform the work, and at other times, Li Zhu has been pondering how to use his "first bucket of gold." "We use the money to make some IT investments and think about which companies are good and invest in their personal name." "During this time, unprecedented internet waves came. 2001, Li Zhu left Tsinghua Tongfang. The next year, he ran to the Ministry of Information IndustryThe company was president. Two years later, Li Zhu left again. In his own words, "from the beginning of my business, has been doing the leader, so I prefer to dominate." Maybe there's a gene in my blood that needs to be a startup. "In Tsinghua Tongfang in those years," do a good job, but always feel that I did not fully play out. "At the end of 2004, Li Zhu and his classmate Liu Huiyu teamed up to start a business two times. They chose the dynamic Peer-to-peer streaming media technology, developed a set of video chat system, Liu Huiyu focus on technology, Li Zhu focus on the whole, the creation of a leisurely network (uusee.com) predecessor.　　Six months later, Yau Vision Network was formally established, Li Zhu as CEO, Liu Huiyu was the CTO. Butterfly change in fact, at the very beginning, the company just Li Zhu one of their investments, all with their own money. "At that time, I thought it was a good technique and I didn't think so much about the future." At first I was not the CEO of the company, but a director. "Later, Li Zhu think this thing is big enough, he is interested to do, so from the beginning of 2005, he spent more than half a year to dominate the network transformation, from the original video chat system, adjusted to the network television industry." "Because it's a very innovative form of delivering video content over the internet and delivering a low-cost mass transfer, I think it's a very good application." At the same time, I also led the cooperation with the mainstream media such as China Netcom, such as operators and CCTV. It never occurred to anyone that such a business would be so popular after it was online. "We have never thought that the pace of the net will be so fast!" October 2005, leisurely network website officially online, the same year December, Li Zhu from the Sequoia Capital China Fund (www.topcapital.com.cn), Sig Hand to get 10 million U.S. dollars in the first financing. "When we started pushing our products, it was about August, and I thought about financing," he said. Used to rely on our own personal input, and do network TV is a long-term cause, so need to consider financing. We spent 3 months, faster and more smoothly. As for why the net can have such a clear and crisp rhythm, Li Zhu answer, Yau network from the first financing to now, with investors told the "story" has not changed. "We are going to create new media platforms, generate revenue through the latest forms of video advertising and user interaction, and support the development of new media formats," he said. But unlike other Internet TVs, we have a richer income model. The first is video advertising, this is more common, everyone is doing; the second is user interaction, we acquired a few SP, set up a complete toll channel; third, we have to cover the Internet cafes, because the Internet cafes are young groups of attention to the video, we have satellite broadband coverage of Internet cafes, but also generated a related income. "In this story, the two acquisitions that took place in 2006 are undoubtedly the growth of the networkTwo signposts on the road. In May, Yau Network acquired a mobile terminal technology company called Hula Online (hoola), which enabled ordinary users to gain direct access to video content through mobile terminals; a few months later, Li Zhu the star-line space founded by his fellow brother Muzhiyong.　　To complete the Chinese more than 100 cities in more than 5,000 Internet cafes network television solution coverage.　　Gradually, Li Zhu the net from a point stretched to a line, and from a line extended into a face, and such a number of sides soon molded a stereo network television company.　　Many venture capital institutions earshot again.　　March 2007, with DFJ Growth Fund, Plateau Capital and Wei investment for Yau Video network injected 23.5 million U.S. dollars, this is the 2007 China's network video industry, the largest scale of a financing, but also make the net of the total amount of money reached 33.5 million U.S. dollars, become the current domestic "richest" video site. At the end of last year, internet media companies and VCs from Hamburg, Germany, had a 14-person mission, mysteriously visiting the new office, which had just moved to the song Wah Building. Although the details and results of the communication between the two sides are unknown, but according to Li Zhu to reporters, "there are a lot of VC visit the net, hoping to invest, now we still have more than 20 million dollars on the account, because the cash flow is also good, if the current simple from the business level, we do not need to finance, but further acquisitions from the future merger , and the introduction of strategic investor perspective, we will consider.　　"Li Zhu has clearly depicted the next step in the space of capital imagination: listing within two years." Ju Jing from that family-run software company to the CEO of an ambitious start-up company preparing for the IPO, Li Zhu's role was magnified many times, but he himself felt that there was no change in meaning. "More than two years down, the industry is more interesting, and its prospects are broader, like mountain climbing, climb to a certain stage to look back, this thing is really not wrong." "And Li Zhu never felt like a workaholic. He says he works from 9 in the morning to 12 o'clock in the evening, which may actually be more, including communicating with employees within the company and interacting with friends in the industry. "I think the investment is worthwhile and enjoyable, and not tired or bored," he said. As a start-up company, I feel like I should, and I love it. "One of the most fundamental, but also the most Li Zhu proud of the reason, is leisurely network entrepreneurial temperament." "Yau Vision Network this platform is our pioneering team set up, and then have the support of venture capital, this is a very good platform." Li Zhu told our correspondent, "I feel like an entrepreneurial company, half done, and the founding team can not lead, this is not very big." Baidu is the entrepreneurial team-led example, most successful companies are the hope that entrepreneurs can make the company to achieve a large and successful, that is the real bigReactive。 At present, many video sites, such as leisurely network, not only to melt a lot of money, but also the entrepreneurial team in the leading company's development, and also accounted for a large proportion of network television field is rare. "Li Zhu has a very elegant face, calm but not lose strength, and his conversation, your most intuitive experience is his frank and open." "Leisurely network in the past and the media to communicate some things, whether financing or commercial development, have no reservations." Because we think in the network video this industry to develop, absolutely not only one enterprise. Only this industry can get up, leisurely network can be the best development atmosphere, so we are willing to share the experience with the industry colleagues, of course, there will be some lessons. Li Zhu said, in fact, he was very naughty when he was a child, although the result is always the first place, but the class often do not listen carefully, love tricks, sit still. Later Li Zhu's father to help him get rid of bad habits, take him to practice calligraphy, learn painting.　　Li Zhu Blunt, since childhood practice very calm wind of the official script, not only for their own very useful, but also will be integrated into the enterprise's character. "Yau Vision Network has been relatively stable." Now there are two modes of internet video industry, one is traffic mode, the other is income model. We are now entering the second phase, which is to start thinking about how to turn traffic into revenue. We have a good control in the cash flow, although the acquisition of mergers, but the size of the company's staff, with the first round of financing is the same, not blind expansion, in the expansion of the enterprise also made a better control. "Li Zhu still use his peculiar calm and frank Tone said:" I think, Yau Vision Network will be more than enough stamina. "As of the end of 2007, Yau Vision Network successfully completed the development goals set by Li Zhu earlier, become the first revenue of nearly billion-scale video site, and the first to achieve a break-even." 　　That's why Li Zhu thinks 2008 is the reason for "the year of Net-TV profits".　　I'm running the blood of my own business. "Internet Weekly": In your career for nearly 20 years, is it better to run a company or to be a leader now? Li Zhu: Since I started my business, I have been doing the leader, so I prefer to dominate. And from my own senses, maybe there's a gene in my blood that's going to make a startup.　　Like leisurely network this platform, is our pioneering team set up, and then have the support of venture capital, this is a very good platform. I think that for entrepreneurial companies, half done, the founding team can not lead, this is unlikely to do very much.　　At present, many video sites, such as leisurely network, not only to melt a lot of money, but also the entrepreneurial team in the leading company's development, and also accounted for a large proportion of network television field is rare.　　"Internet Weekly": Why will the net become the first profit and loss of the domestic video site? Li Zhu: Leisurely network from the first financing to now, with investors told the "story" has not changed. From the business model, we will create a new media platform, through the latest video advertising format, as well as user interaction to generate income, support the development of new media industry. But unlike other Internet TVs, we have a richer income model. The first is video advertising, this is more common, everyone is doing; the second is the user's interaction, we acquired several SPS, set up a complete toll channel; third, we have to cover the Internet cafes, because the Internet cafes are young groups of attention to the video, we through the satellite broadband coverage of Internet cafes, It also generates related income.　　So there is enough confidence in this network, we can do business model innovation. From the content positioning, Yau Visual Network has been positioned in the mainstream culture spread. So everyone's attention will be relatively high, more attractive to the crowd, copyright is relatively clear, at the same time can be recognized by advertisers.　　So our advertising revenue will start early, because the content of the positioning, so than other sites first step.　　Third, from our technical platform, we now have the possibility of a world-class peer-to-peer technology, coupled with the presentation of advertising, but also have their own patents, which support the implementation of our business model. So I would like to from the business model, content positioning and technical platform three aspects, Yau Vision Network no short board.　　I believe that the net will continue to develop, and this year's sales revenue will increase by 100%. "Internet Weekly": You are always very frank, and very confident, willing to share your experience with the whole industry. 　　You are not afraid of others in a short period of time quickly replicate the core value of the network? Li Zhu: The focus is on executive power. Even if you know this direction, the results of each enterprise implementation is not the same, this is not replicated, from the Executive force and the understanding of the business model can not be easily replicated. In addition, I feel that from the development of the whole industry, we need a lot of communication and exchanges. Everyone in the forward groping time, just a leisurely view of the network is not enough. In the process of doing pathfinder work together, we can say this experience, which is the way to win.　　Seemingly leisurely network may suffer, but for the industry is beneficial, in turn, it is also beneficial to the leisurely view.　　"Internet weekly": China's Internet industry, most of the time is imitation and replication, but at a certain stage, there must be a change or need for some innovation, you think for the leisurely network, the change occurred when? Li Zhu: First of all, a concept I want to correct, Yau Visual network is not in imitation of Joost. It should be said that China's introduction of internet television and the development of technology is a rare example in the Internet industry leading abroad. Joost's launch time, than the domestic Peer-to-peer network TV is late. Joost financed more than 42 million dollars, but fewer than 2 million users. There are some relatively small television stations.　　Yau Vision Network currently has more than 80 million users, active every month more than 10 million users. In this way, China's internet assets are still undervalued, you seeAlibaba listed, feel that China's Internet assets have been fully recognized, but in the Internet video field, we think that China in the Internet field can be said to walk in front of the Internet, including our number of users, integrated content and so on, these are more than some foreign companies.　　"Internet Weekly": Yau Vision Network next May expand which partner? Li Zhu: We are now working with the domestic and most of the content providers in Asia to establish a cooperative relationship, we should say that we have the copyright content, is the most domestic network television, including television, film and television production companies, as well as some sports rights owners.　　The next step is to move into overseas video content, including Hollywood, European and American films, TV dramas, and some of the key sporting events overseas, including the NBA, Serie A and Premier League.　　"Internet Weekly": You practice calligraphy, learning Chinese painting, you are Chinese painting in which type? Li Zhu: I belong to the kind of splash-ink, do not like meticulous.　　I practiced in calligraphy is the official script, more steady, this thing and my character complement each other, help me, including when going to college, because there are skills, so participated in a lot of student's work, at that time I was also the computer Department of the party secretary. There are many opportunities for human development, as a child of some hobbies, will be integrated into your personality, but also to your future life, career, career has a subtle impact.