Lenovo CES product strategy: Taking into account change and innovation

Lenovo Group chairman and CEO Yang (Tencent Technology map) January 8 News, the annual International Consumer Electronics Exhibition (CES) in the United States Las Vegas, as the world's largest PC manufacturer and China's first smart expert machine manufacturer, Lenovo Group at this CES show 23 new products, In addition to the launch of the previous few years of successful mobile phone and PC products for the iteration, Lenovo launched a home cloud terminals and other innovative products. Lenovo's chairman and CEO, Yang, said the device makers like Lenovo would provide more than just hardware, but hardware, software and applications. Lenovo is now the world's first PC, and the future goal is to become a global leader in all smart terminals, including traditional PCs, tablets and smartphones. He says Lenovo does not want to be just a number leader, but rather a leader in innovation and creativity. Therefore, we will certainly through very innovative products to achieve this goal, to bring users the best experience. Change Products This CES debut Yoga 2 Pro is the most popular products Yoga deformation Notebook "upgraded version", yoga in addition to have notebooks, standing, tents and flat plate four modes of use, but also equipped with voice, gestures, touch screen and other control methods, but the new product in thickness, Weight and standby time have been greatly improved. In the desktop area, Lenovo also launched the upgraded version of the smart Desktop--horizon 2, as a combination of desktop computers, digital TV, integrated machine three models of products, deepwater 2 of the size of the original drop of 30%, and the processor upgraded to the fourth Daicouri, The screen resolution is upgraded to the qHD 2560x1440 and 10-point touch. In addition, Lenovo has launched the ThinkPad New X1 Carbon product, this product originates from the ThinkPad X1 Carbon, although the ThinkPad product already has the appearance and the technical specification, but New X1 Carbon is still in the lighter and thinner performance of the conventional action to create a new adaptive keyboard, that is, through the user is running the program, perception of user needs, the user's behavior to produce a predefined, changing a variety of key programs. In addition to the change of products, Lenovo also launched some innovative products at this CES, Beacon Family Cloud Center is one of them. Beacon can allow users to store data in their homes and upload and access them freely via tablets, smartphones, PCs and even television. Beacon's storage capacity is up to 6TB, with Intel Atom processor to control storage data at $199. In addition, Lenovo also released its first one with Android system, the specific model for N308. Lenovo N308 is carrying the Android 4.2 Jelly Bean, which is Lenovo's first attempt to migrate mobile smart operating systems to traditional PC productsOn。 In addition to one machine, Lenovo also released two 4K resolution displays at CES, named Thinkvision 28 and Thinkvision pro2840m. It is worth mentioning that Thinkvision 28 is not just a normal 4K display, Lenovo for its pre-installed based on the Android 4.3 audio and video entertainment system, so it can be called Smart Display. According to David Roman, senior vice president and chief marketing officer of Lenovo Group, the company's products announced at CES this year will be on the market in a few months.