Lenovo challenges console makers like Sony and Nintendo

Beijing Time September 16, according to relevant information, Lenovo's gaming Department of Beijing United Green Dynamic Technology Co., Ltd. (hereinafter referred to as United Green move) chief executive Rothe said the company will conduct a second round of financing, the goal is the final financing of tens of millions of of dollars.

Mr Luo said the Joint Green initiative would launch game consoles in China in the first quarter of next year to challenge gaming-machine makers like Sony and Nintendo. "At present, the company is in contact with a number of venture capital companies and has made good feedback," Luo said. As a Chinese company, we need to know more about the market and cultural habits, so I believe we can do it well.

The Ebox will preset the camera to allow the game to detect the player's movements, which will compete directly with Microsoft's Xbox Kinect, which will be launched by the end of the year.

About 40 Lenovo software engineers are stripped off to the joint Green Movement, which will be responsible for the development and marketing of the game machine products. "The benefit of being a Lenovo company is that we can take advantage of Lenovo's distribution network and the good relationship between Lenovo and suppliers and retailers," says Mr Luo. ”

Lenovo, the world's fourth-largest PC maker, has been trying to diversify its products away from the disadvantages of relying heavily on PC sales, which last year launched a smartphone in China and announced the launch of Tablet PCs.

More than 19 million Chinese households can afford to sell games that are below 3000 yuan, and the size of the market is likely to expand, Luo said. Compared with the preset game and a similar game with a camera, the price of the game machine may be low.

"Chinese consumers are not the same as foreign consumers, and if you only sell video games, they will ask why there are no games in the game," says Mr Luo. Our strategy is to sell a complete product so that consumers do not need to purchase a large number of accessories. "Many game consoles, such as Sony and Microsoft, often earn profits through games and accessories," he said.