Lenovo four nuclear mobile phone K860 Promotion model Jiede: SMS to intercept competitors

Lenovo four mobile phone K860 promotional model Jiede (TechWeb) October 25 News, the second half of this year, the smart phone market four nuclear war broke out, the domestic mainstream smartphone manufacturers have launched their own fighter jets. Lenovo music phone K860 listed on August 17, has been released 2 months. Le phone K860 using samsung Exynos 4412 1.4GHz processor chip, 1GB RAM running memory, 5.0-inch display and other outstanding hardware configuration, price 2188 yuan. The day before, the Millet 2 mobile phone release. Lenovo, Huawei, ZTE and other local mobile phone manufacturers, has been seen as a representative of the traditional mobile phone brands, in the Internet mobile phone tide, is considered to be the farthest from the Internet brand. But the Lenovo music phone K860 through cost-effective products and series of promotional measures, in the four nuclear war first. According to analysis, Lenovo Music phone K860 Promotion program is divided into three cycles: Promotion period, release period, sales coordination period, which through the short message marketing, network promotion, viral transmission, such as a series of play together into a combination of boxing. Before launch: SMS to intercept competitors in the August 16 Millet mobile phone 2 release that day, the media and the industry received such a message: You media friends, Lenovo will be released tomorrow the world's first five-inch quad-core smartphone, please believe that # tomorrow will be better # Subsequently, the message quickly exploded in the microblogging channel, became the focus of people's discussion, for the next day product launches for more attention. August 28 0 o'clock in the morning, Jingdong Mall first official sales, 2000 music phone K860 in less than two minutes will be consumers snapped, and its SMS marketing has become a major bright spot in the marketing process. Promotion period: Around five-inch four core soundtrack phone K860 officially released, the dissemination of relevant content around five-inch quad-core theme, the formation of the music phone K860 as the core of the transmission circle. August 20, Lenovo again sacrificed a short message killer, announced Lenovo music phone K860 Market time. After Lenovo Vice President Zeng in an interview, clearly pointed out that Lenovo does not engage in hunger marketing netizens hot discussion, for the product launch campaign. Lenovo is also bold Cross-border, with Durex official microblogging, fashion official micro-bo cooperation, the production of Tanabata topic caused by netizens continued attention. And China's good voice virus video, spit Apple iphone 5 pictures and other micro-blogging activities, but also with netizens to form a good interaction, so that the public become its publicity assistants. In addition, vertical media product feature reports, users offline product experience will be linked to the marketing approach. Sales cooperation period: Refresh Lenovo Official Mall mobile phone sales record has a prior release period and promotion of the matting, so that consumers Lenovo music phone K860 have a full understanding, to remind them of the desire to buy. Then with Jingdong Mall, Cat, Suning easy to buy, Lenovo official mall, such as channel sales cooperation, to the user proved Lenovo capacity strength. The following is part of its sales data in the Jingdong Mall channel: August 28,Want to music phone K860 first 2000 units in the Jingdong Mall platform for sale, 1 minutes 30 seconds by consumers snapped, the next day the second batch of 3000 units 2 minutes to sell to no goods. September 5 The third batch of 10000 Lenovo music phone K860 in Jingdong Mall, the same in just a few minutes sold. September 6 200,000 products in the Beijing-East platform to accept the reservation, September 12, the fourth batch of 100 million units less than 3 minutes in Jingdong sales completed, September 20 fifth batch of 20000 sales completed. September 28 afternoon, from the beginning of the scheduled activities lasted 22 days, Jingdong Mall, 200,000 Taiwan Lenovo music phone K860 Reservation. So far, Lenovo music phone K860 sales have reached 245,000 units, creating high-end smartphone market sales record. October 9, Jingdong Mall 200,000 reservations K860 has been all shipments completed. October 10 01:00 Lenovo Official mall K860 The first batch of goods sold out, refresh Lenovo Official mall mobile phone sales records. October 10 13:00 Jingdong Mall K860 First arrival of all sold out. October 10 full release of the first day of sales, Le phone K860 become jingdong Mall mobile phone product sales champion. October 10, the four major network sales platform are sold to the broken goods. Now the market, with the cost of product manufacturing decline, the differences between manufacturers are shrinking, do a good job of promotion can promote product sales. With alliances play, for Lenovo music phone K860 exchange for a lot of exposure and excellent sales. It can be said that Lenovo Midh Group of the Internet marketing program can be used as a model, so that manufacturers learn from. With the next phase of more and more four of nuclear mobile phone products listed, you can expect that Le phone K860 marketing model will become a lot of competitors research object or imitation target. But no matter what, with its unique marketing strategy to end the fruit, Lenovo music phone K860 has been in the four nuclear war in the first city.