Lenovo Group, which is good at managing channels, has recently made a new attempt at a channel system

Lenovo Group, which is good at operating channels, has recently conducted a new approach to the channel system, and plans to adopt a direct store model to promote the brand display and sales. This time, Apple and Microsoft have made similar attempts. Interestingly, Lenovo Group's first direct shop was located in Wangfujing, where Apple had already built a direct shop.

Lenovo Group has always attached importance to the development of channel strategy, from Lenovo Group statistics show that Lenovo 1-6 market PC sales outlets reached 40,000, this figure does not include think brand. This meal, Lenovo also has about 50,000 mobile phone sales outlets. The emergence of a direct shop will try to break Lenovo's previous practice of distinguishing product categories.

General Lenovo sales outlets of the business area is usually below 50 square meters, and sales of single goods. Lenovo hopes to build a 3C-category aggregator store through a direct store. The main features of this shop are 3:

1, the store belongs to Lenovo. No longer a channel partner to operate.

2, large business area. Compared with 50 square meters of special stores, the area of the direct shop reached 500 to 1000 square meters.

3, the product is no longer a single category. Instead, PCs accounted for 50%, with TVs, mobile phones and flat panels accounting for 50%.

Lenovo plans to launch dozens of direct stores nationwide, Lenovo has an idea to extend this model to the world, said Yang Jun, senior director of China's 3C store development. According to Lenovo's practice, the pilot is usually conducted at home and then promoted.

Yang Jun that the meaning of the direct shop is: You can display a full range of Lenovo products, can serve as a retail model training center, can be close to consumers, so as to understand the needs of consumers.