Lenovo Hand Tour "giant will play" the "soldiers to seek"

The way of superior military means is to win by tactics to attack the enemy. "Sun Tzu's Art of War" in this way is known as the "Military to seek". The mobile Internet of 2014 will be the year that mobile phone game broke out, each family is in to occupy hand to share the market position and infighting. Lenovo, the traditional PC maker, is poised at the mobile end. The official launch of the Lenovo giant Gaming Center at the Marco Polo Hotel in Beijing, April 18, announced that the veteran PC maker has officially marched into the mobile gaming arena. The traditional giant's idea of "getting on the Army" for 2014 years is different from the previous strategy. Earlier this year, Lenovo made major strategic changes, with the new Lenovo including the mobile business group's four vertical lines of business. "Boosting mobile profitability" is one of the goals of the Lenovo Mobile Business group this year. In particular, April 18, the successful launch of the conference, Lenovo Mobile business strategy to a new level. It can be seen that the veteran PC maker has been slowly releasing its savings after undergoing a major strategic adjustment. April 18, in the "Lenovo Giant will play Game Center press conference" scene, Lenovo Cloud services group Vice President Chen said that 2014 is the most crucial mobile internet year, accompanied by the gradual realization of 4G network, mobile gaming will become the user's favorite entertainment mode. The emergence of some excellent domestic developers, but also to Lenovo, such as the traditional giants, actively in the mobile internet to seek breakthroughs in the field. Some outsiders have commented that Lenovo's mobile strategy has gone slow. Chen says that for the traditional giants, every new wave of the internet will need to be well thought out. Companies like Lenovo need to stand at strategic highs to plan for the big picture. Therefore, unlike other companies, Lenovo has taken the best strategy in the fight against the Internet, Chen said, which is known in the art of military warfare. From the eggplant quickly to the giant will play platform eggplant fast biography, is Lenovo in the direction of mobile internet exploration. Its principle is: through the mobile phone automatically established wireless LAN, to achieve in the absence of external network environment high-speed transceiver data. This seemingly very small product, Lenovo ushered in a new mobile internet portal. In a short period of 8 months, the number of users broke through the 100 million mark. This outstanding work in the 2014 World Mobile Communications Conference, won the "Tom's GuideMWC2014 Year Best" award. No wonder the industry evaluation, the success of the rapid transmission of eggplant, Lenovo's mobile strategy provides valuable experience and a new direction. But Lenovo's development in the mobile Internet is clearly not just a simple app application. In recent years Lenovo has launched a variety of mobile products, in the mobile field actively seek breakthroughs. Along with the rapid development of domestic mobile games, Lenovo in the mobile phone game layout also accelerated the pace of progress. "Giant can play" the successful release, will Lenovo in the mobile area of the product to complement each other to achieve the development of all aspects. "Giant will play" officially announced from April 18Day to May 18, the first batch of new registered users will receive a large number of games Universal V, can be played through the giant Games Center management of major mobile phone games in general, the total amount of up to 10 million. Lenovo this is in the hands of the field of thick thin hair. Backed by Lenovo good shade according to "2014-2018 China's network game industry market competition pattern and investment risk Analysis report" shows that the 2013 mobile gaming market size reached 12.092 billion yuan, is expected to reach the 2014 market size of 23.756 billion yuan, compared to the previous year growth of 96.5%. As the fast-growing China Mobile gaming sector, Lenovo clearly does not want to give up such a good opportunity. But how can "big game" attract a lot of developers and users to join? This is a question that Lenovo should consider carefully. Relying on simple frat is clearly not going to keep developers parked here. Chen said Lenovo has a combination of hardware and software, mobile phones, tablets and other hardware products, and mobile gaming, the congenital gene, which attracts a large number of developers to come to the power. This is the other platform does not have the advantage, "giant will play" backed by Lenovo's advantage good cool shade. Chen revealed that Lenovo has already made full preparations, this year the game Center's promotional budget is 200 million, 3 years of game investment costs up to 1 billion. will be in the shortest possible time, high-quality, safe and fun games online, for the new mobile games to provide a good experience platform.