Lenovo hard "sword" out sheath set up company push the host into the game industry

August 9 News, Lenovo Group in Beijing this afternoon to host the core business of the game host the new company set up a conference. The new company is called United Green Technology Co., Ltd., mainly dedicated to the Chinese market for home video game equipment and online services.　　Industry analysis Lenovo will be in the "triple-Net integration" and other policies, to seize the domestic game host market for many years of blank, but the final results how to also need to see software support and the company's team on the long gap for many years to grasp the market. Lenovo Group to accelerate the "ebox" industrialization investment set up Beijing United Green Technology Co., Ltd., the company to "Ebox Family Sports Entertainment Center" as the core business.　　According to the official introduction, "Ebox" is Lenovo Group for "triple-net integration" of the digital Home product project, lasted nearly two years of independent research and development, is China's first interactive video game consoles.　　"Ebox" aims at the cultural and recreational needs of 120 million urban family living rooms in China, with the goal of becoming the first enterprise of home video game equipment and online service in the Chinese market in 2015-2020, with children, professional women and retired old people as the core users, the United Green company said. Industry insiders believe that Lenovo by virtue of the game to enter the game industry, technology, capital and policy risk is small, at the same time selected players mature, policy support timing. Can be seen as the formal promotion of host game market and "triple-Net integration" of practical measures.　　The person also pointed out that the biggest risk is whether to obtain the support of a wide range of content providers, and whether they can grasp the blank years of the Chinese host game market demand.　　It is worth mentioning that Lenovo held a game industry policy interpretation meeting in April. At the end of July, Microsoft Asia-Pacific Research and Development Group chairman Zhang at the eighth session of the Chinjoy summit, said Microsoft has a lot of investment in the country, hoping to soon "Xbox product experience, experience to China."　　But at present, the world's three main host Nintendo's Wii, Microsoft's Xbox, Sony's PS3 have not officially entered the Chinese market. Sina Games will continue to follow up on the birth of China's first systemic interactive video game console, later today will be sent back to the joint green Company set up the report, I believe that the game when the specific birth, when the player will be able to meet and other information will be disclosed in the subsequent news, please remain concerned. (Edit Zhang Xing)