Lenovo holding Jia Wo group billion "Drink" tea by Hangzhou a tea enterprise 60% equity

Lenovo holding Jia Wo group billion "drink" Jinghua Times News (reporter Hu Feihong) in the Jia-wo blueberry, kiwi, wine after the debut, Lenovo Holdings into the tea field. Yesterday, Lenovo Holdings in Hangzhou announced a strategic partnership with the Tea Research Institute of the Chinese Academy of Agricultural Sciences (hereinafter referred to as "China tea"). Jia Wo acquisition and holding in the tea has more than 60 of the history of Hangzhou Dragon Crown Tea Industrial Co., Ltd. 60% Equity, the company under the jurisdiction of lions, dragons, clouds, tigers, plum five large longjing tea production zone. It is understood that in fact, the two sides formally announced yesterday that the cooperation has been more than half a year of integration and collaboration, Jia Wo and the tea to create a new Dragon Crown Longjing series Spring can be officially listed, including Lian Center, gold bowl nails, silver Sparrow tongue Three series, the price from tens of thousands of yuan to 1000 yuan per kilo. And in the sales channel, then take the O2O line under the linkage mode, in addition to all over the offline distribution channels, but also through the best cat flagship store and other purchases. "Jia Wo To do tea is long established strategic direction," Jia Wo Group President Chen revealed that Jia-wo at present in the field of tea investment reached 100 million yuan, the future must also be in the category of tea to expand vigorously. Jia Wo Executive Vice President Tangjie said, Jia Wo also in China's brewing in the field to make the scale, the future, black tea, Puer tea, tieguanyin and so are the expansion of the direction of Jia Wo, in addition, including health care products such as tea, such as deep processing product is also in it. Lenovo Holdings chairman Liu Chen Platform for his proud disciple. At the signing ceremony, he said the 18 session plenary stressed that China's economic development should take the road of market economy, as the state-owned enterprises in the tea House, the property reform is a plenary in agriculture after the development of mixed ownership of the economy is an important attempt, the cooperation between Jia Wo and the tea will be better play system innovation, property rights mechanism , technology and business model innovation. Jia Wo Group is Lenovo holdings of the modern agricultural Plate company, mainly engaged in modern agriculture and food sector investment and related business operations, is currently in the tea, wine and other areas of investment and business layout.