Absrtact: August 22 News, Lenovo is ready to launch a series of tablets to attract different people, and Apple's single ipad differentiate, thus challenging Apple's status.
August 22 News, Lenovo is ready to launch a series of tablets, to attract different people, and Apple's single ipad differentiate, thus challenging Apple's status.
News this week said Apple's sales in greater China have surpassed Lenovo's. In the latest quarter, Lenovo China's sales rose 23.4% to $2.8 billion. Over the same period, Apple's two-quarter sales in Greater China (including Hong Kong and Taiwan) reached $3.8 billion trillion. When asked about the issue, Lenovo CEO Yang said: "In the tablet sector, we will be one of the strongest manufacturers." "By shipments, Lenovo has surpassed Acer as the third-largest PC maker," he said.
Recently, Lenovo launched a tablet with both the Android and Windows systems. Yang said Lenovo's strategy is to provide products to market segments, including those who are not wealthy in China and elsewhere pushing low-cost tablets.
"Apple is just a high-end," said Yang. A 500 dollar tablet is unlikely to move to a small city, a city filled with low wages and a low-income class. I'm not saying that we want to significantly depress prices, but that our strategy is to provide more categories and cover different segments of the market. ”
Although Yang knows that Apple dominates the tablet market, the ipad is estimated to have a 70% market share, but Yang believes it will change. He said: "Apple is very strong, but when IBM created the PC in the market only IBM, if you look at the history of the PC, but now very diverse." I believe it will be the same on the tablet. ”
Yang is not worried about the erosion of laptop sales from tablets, including corporate ThinkPad. "We've pushed a smartphone in the same price as Apple's iphone, and we've recently posted 150 of dollars in Android smartphones targeting low-income people," he said. Through this product, I think our quantity will increase greatly. ”
In addition, Lenovo has been committed to becoming the largest PC maker. Yang said the goal was "absolutely attainable" but was cautious about when to surpass Dell and Hewlett-Packard.
Last week, Hewlett-Packard said it would consider splitting the PC business, and would Lenovo be interested in HP's business? "There is still a lot of potential in the PC sector," said Yang. We do not comment on rumours, guesses or special strategic decisions of our competitors, and our PC business is strong. He added: "As long as the strategy is right, the product is good and there is a strong global implementation, Lenovo believes that there is enough room in the PC industry to keep profits growing, to remain innovative and to be successful in the long run." ”