Lenovo jumps out of PC Storm mobile internet music phone will be on iphone

The iphone is just a footnote to Lenovo's determination to make a strategic transition, and Lenovo music phone is fighting a completely different war.　　On April 19 Lenovo Mobile interconnection strategy and new product launch, the chairman of the group's board of directors suddenly unexpectedly issued to the iphone a higher rhetoric. He compared the Greek myth: Children and Giants fighting, two of people's power disparity. But the child has an advantage, the Earth is his mother, every kiss the Earth, the child is stronger, eventually the child relies on the Earth mother defeated the Giants. Lenovo compares Apple to a giant and is a child. "Our clients, our partners, our government leaders are our Mother Earth," said Liu. "In just a few minutes, when Mr Liu represents Lenovo's challenge to the iphone, the channel delegates will be greeted with enthusiastic applause," he said.　　But next to the media seats are occasional smile, seems to Lenovo suddenly to the iphone as the enemy began to bite, feel some "nonsense." In fact, the strategic conference, Lenovo's several products close to the mobile internet nowadays hot spots: a variety of mobile internet terminals, from smartphone phone to smart notebook skylight, and to both can do notebook can also be removed down a similar ipad independent running flat-panel terminal U1,　　It can be seen that Lenovo's dash in the mobile Internet field has been prepared for a long while. Global handset sales dropped 10.8% in the second quarter from a year earlier, but fell less than the first quarter, according to IDC 17.2%── which means the handset terminal is starting to show a rebound, while smartphones are a new bright spot for mobile terminals. Data from Strategy Analytics, the UK market research firm, showed that global smartphone shipments reached a record 53 million in the fourth quarter of 2009, up 30% from a year earlier. It is also the strongest quarter of smartphone shipments since the third quarter of 2008.　　With the development of mobile Internet, many of the mobile internet terminals between traditional mobile phones and PCs have also made many of the profits of the PC manufacturers to decline. It is clear that Lenovo sees the opportunities in the mobile Internet and sees the importance of this area for its own development over the next 10 years. Mr Liu's rhetoric is not "sensational", nor is it "too overconfident".　　On the contrary, Lenovo's war on the iphone is a firm adjustment to Lenovo's own strategy.　　To some extent, the iphone is just a footnote to Lenovo's determination to highlight the strategic transition, and Lenovo music phone is fighting a completely different war.　　Jumping out of the PC in the new strategic press conference, Lenovo Mobile's head of the full debut, it is clear that they lead the department will be the group's most valued future. In the previous January 2008, Lenovo moved Lenovo to the 100 million dollar price, sold to Lenovo Group founder Liu ControlHong-Yi Investment and many other private equity funds.　　In a statement to the media, Lenovo said, "The sale of mobile phones will help Lenovo implement its long-term strategic development focus, so that the group and management can focus on the development of its core personal computer business, but also to enable its mobile phone business to operate independently, set its own strategic direction." This is only a statement to the outside world, in fact, the sale of mobile phone business is simply to "Zhangbao."　　Lenovo Mobile January 31, 2008 released the third-quarter results, Lenovo Mobile sales fell 31% Year-on-year, combined sales of 108 million U.S. dollars, the group's total sales volume has shrunk to 2%, mobile phone business gross profit margin in the third quarter of 18%~19%, at a loss. After a while, the mobile phone market began to change rapidly. In the overall recession, the smartphone's growth engine has not been extinguished, but it has been driven more by software applications. In fact, while most handset makers see the iphone as an intruder and a formidable adversary, they have to say that the iphone also acts as the mentor and savior of a new generation of mobile phone markets.　　Its App Store business model has triggered a new market growth, through software to drive the hardware sales model not only fat Apple, its driving effect is magnified to the entire mobile phone market.　　Many mobile phone manufacturers are also getting better days: Handset giant Nokia's earnings per share in the first quarter of this year rose 40% from 2009, its first growth since the second quarter of 2008; The recovery of the mobile phone market is an indisputable fact, Lenovo to buy back Lenovo Mobile is also logical.　　When the sale was due to loss of money, and now buy back is not only to make money, according to people close to the situation, the repurchase time Lenovo has begun to realize the strategic significance of the future mobile terminals. November 27, 2009, Lenovo Group announced that in cash and Lenovo shares will be priced 200 million U.S. dollars to buy Lenovo mobile all rights and interests. Lenovo bought it back: "While Lenovo's global PC business continues to grow steadily, we see the mobile Internet as an important strategic direction for the future." Lenovo has been to win the market for a long time, adequate preparation, independent research and development of software and hardware integration, world-class innovative products, will soon be the first to launch in China.　　"After half a year of careful preparation, Lenovo is now really jumping out of the traditional PC concept, and began to have high hopes for mobile terminal business." CEO Yang said he believes mobile terminals will surpass PCs in 5 years, accounting for 80% of the company's revenues. Lenovo's senior vice president, Chen, supported Mr Yang by numbers: "There are 200 million PCs installed in China, and at least 100 million in the next 3 years." China's current mobile phone users are about 600 million, the next 3 years to increase 200 million, is 800 million households. By 2015, all mobile phones will become smartphones. We are not so radical. 800 million,How big a market is a 30% turn into an intelligent terminal? So Yang's ideas are not radical at all. "Group Army storm this Lenovo mobile strategy conference, although Le Phone is the protagonist, but apparently Lenovo is not the iphone" a machine to conquer the road.　　A series of short skits by several executives have launched a variety of products: smartphones, smartphones, smart notebook skylight, and a variety of lightweight notebooks and distinctive U1. "Lenovo's board and management have made up their minds to bite with the iphone," Mr Liu said.　　"But in fact, Mr Liu is not Steve Jobs's paranoia, Lenovo is not the vanguard of Apple." For Lenovo, Le Phone is definitely not a product of the iphone. Lenovo Mobile President Lu Yan give Le phone's mission is: "The first to sell this phone feel, we will see for different formats of the music phone will, to the market, this is a dimension." Another dimension is price positioning, I think we still want to see what the Chinese market is, we are now investigating, if we need to push such a product or a high low-grade collocation. Of course, if this product can do all of the top and bottom, we will not push, it is very natural. "Obviously Le phone is only the vanguard of Lenovo Mobile Interconnection, do a market detection." Although Lenovo's view is that Le phone mainly for domestic white-collar market and corporate users, but then Lenovo will enrich its product line, even aiming at its high permeability and competition with international brand manufacturers is not very fierce in China's two or three-line cities and even rural markets?　　The answer is probably yes. August 2009 Lenovo mobile phone sales growth reached 24.4%, the share of the increase of 0.5%, GSM market share of 5.2%, the overall market share of 4.5%. This is Lenovo mobile "runaway" since the share of the highest value, one more than Motorola, in the GSM and the overall market ranked third. Few figures in the first-tier cities can surpass Motorola's acquisition of such a high share, mainly because the advantages of low-end GSM machines are more pronounced in the two or three-tier cities. Lenovo's previous channel advantage in these markets may be the bridgehead for new mobile terminals.　　In this sense, Lenovo's challenge to the iphone is likely to be Cop-Out's marketing strategy. Moreover, do not think Lenovo is "gambling products", Lenovo's play has always been a group of groups to promote. Lenovo Group Senior vice president, product group president Liu June revealed Lenovo this, mobile strategy to combat the Army's intention: "Today's protagonist is music phone, but in Lenovo Mobile internet research and development of the pipeline inside is also developing other products." This includes a lightweight, readily interconnected, long standby, keyboard-free product that can replace netbooks, and a flat pad with a large screen without a keyboard. "JustLenovo launched a number of products, you can see that Lenovo has made a lot of effort. The first is the smartphone phone, in addition to the strong configuration, its built-in many suitable for domestic mobile phone users are also a selling point. Lenovo's approach is very flattering, although Apple's App store has more than 130,000 content, but Lenovo clearly does not want to spell the number. Lu Yan told reporters: "I and He Zhiqiang (Lenovo Group senior Vice president and CTO) discussed the iphone's advantages, it has a lot of applications, of which the first 1000 applications are 99% of the people used, so we pay special attention to these 1000 applications in the App Store experience. "In addition, Le phone uses a push technology, the initiative to provide end-to-end push service."　　For mobile phone users, it is difficult to achieve such a large number of PC terminal browsing, so push service can be more easily delivered content to mobile phone users, for operators to promote mobile value-added services. Lenovo's other product is intelligent this skylight, as the first intelligent this, it has a thin, long endurance and so on. Compared to the netbook, one of its progress is the interface and system design more suitable for internet browsing, using "Six-point screen", "three-point screen" design. Again, this year at the CES show in another product--U1 dual-mode notebook, unique is the use of a product to provide consumers with two modes of use-each has its own processor and operating system, they can be used as a standard notebook computer to use, but also to the screen part of the disassembly,　　It is used independently as a tablet computer with multi-touch function. Lenovo hopes to dominate the market with a wide range of mobile terminals. Of course, consumer identity is the most critical battle in the field of Lenovo Test water mobile terminals. [Page] do not buy palm based on the domestic U.S. smartphone manufacturers palm operating crisis, rumors Lenovo is willing to bid for palm.　　If you look back on the evolution of Lenovo's PC, it seems that Lenovo is one of the bidders. The 2005 's desire for globalisation, the choice to make a global breakthrough by acquiring foreign brands, to buy IBM's global PC business for 1.25 billion of billions of dollars, did make Lenovo one of the world's third-largest PC makers.　　But Lenovo has also paid a heavy price: the long process of integration has exhausted Lenovo, and the US market, which had high hopes, has not opened its doors to Lenovo as imagined; a large number of purchases from the government did not fall into Lenovo's hands, but instead flowed to local manufacturers Hewlett-Packard and Dell. The Lenovo bid for Palm news, a lot of analysts put forward "Lenovo must not shoes old-fashioned."　　With HP buying palm for 1.2 billion dollars, it ended the takeover saga. Perhaps Lenovo has really considered the internationalization of Lenovo's move through acquisitions, but eventually Lenovo opted for a more pragmatic approach: consolidating the domestic market first. After several rounds of bidding news, Palm's priceGE is close to Lenovo's acquisition of the ThinkPad Price, which is 6 times times more than the $200 million trillion moved by Lenovo's repo Lenovo.　　The final facts show that Lenovo decided to give up "big bets", such as Palm's "burning money" is more suitable for the rich and the brand more powerful old PC giant HP takeover. If Lenovo's main reason for buying palm is to tap the international market, it is far less important for HP to acquire palm than to gain market share. Although webOS is not a strong mobile phone operating system platform, but in the future of smartphone competition, it is likely to show who has the operating system platform has a certain right to speak of the situation.　　It is clear that HP is not just looking to become a maker of smartphones, but rather to be a standard maker and owner. If HP relies on its own financial strength to help palm improve its hardware and software design, HP will be able to reduce costs by relying on its strong advantage in supplier negotiations without the help of Microsoft and Google's operating system, and then use its own powerful channel advantages to make palm the whole game.　　So for all the companies in the chain, "Hp+palm" will be a strong competitor to the concerns of Microsoft and Nokia. This can be seen in HP's determination and ambition, and Lenovo is clearly not suitable for a large area of the global mobile communications market. This time Lenovo's strategy is clear, leaving HP with the uncertainty of dominating the global mobile industry, "my highest expectations are, of course, that they can globalize, but in the last 3 years we have to hold on to the mainland and take the fruit off the Chinese tree and the Chinese market is huge, based on the advantages of the Chinese market," Liu said bluntly. It is not impossible to go out at that time. "Lenovo's current strategic focus is still in the domestic market, and this strategic transformation for Lenovo is of great significance--first transformation of mobile interconnection, in order to obtain new profit growth strategy is absolutely correct, after all, in the global mobile Terminal warmer premise, there are many other mobile phone manufacturers of the earnings data in front of　　And in the product and application platform up and down, the bulk of the market demand for the "terminal + Application" model is also correct, the future mobile Internet terminals will present a variety of routes to take the army to combat the way to win the face will be greatly enhanced. Is there a chance that the iphone will win in the Chinese market? I'm afraid this is a difficult question to answer. Because these two products in the main battlefield in China, it is probably not in a place. And the competition in the international market, for Lenovo Mobile, it is too early to establish a foothold in the Chinese market is the key.