Lenovo, Microsoft to push personal cloud services mobile internet strategy to improve

Lenovo has said more than once that Apple should be used as a catch-up target. However, it is almost impossible for any it giant to look to challenge Apple through a single product. It is clear that Lenovo is aware of this. The introduction of Lenovo's personal cloud means Lenovo is starting to focus on the promotion of products in terms of interactivity, value and meaning.

Newspaper reporter Tanggang

Lenovo and Microsoft recently reached a strategic cooperation agreement in Beijing, both of which announced that the two companies would jointly develop service offerings and "cloud services" in specific customer markets such as small and medium-sized enterprises as well as individual consumers. Lenovo said the company will use Microsoft's cloud computing platform, virtualization technology and so on, to provide customers with terminal virtualization of IT solutions and related business consulting services.

Lenovo Group vice president, Lenovo emerging Market Services Vice President Li said at the signing ceremony that Lenovo will fully exert IT management services, value-added services and mobile internet three areas, and become the first desktop service provider in the domestic market.

Lenovo adjusts mobile internet strategy

A year ago, Lenovo officially entered the mobile Internet arena and launched the music phone handset. "Lenovo will be desperate to invest in order to stop the market," said Mr Liu, who was chairman of Lenovo's board of directors. ”

To adapt to the trend of mobile Internet as soon as possible, Lenovo set up the mobile interconnection and digital family business group at the beginning of this year to accelerate its development in this area. Currently, le Pad has leapt to the second place in China's tablet market, topping the list of Android Tablet PCs in China. With the help of music PhoneA60, P70 and other products, Lenovo in the Chinese market set off a popular storm of smartphone, smartphone sales have exceeded 1 million a month. Though not as impressive as Apple's, it has a firm foothold in the mobile internet market.

China Software Industry association Embedded System Branch of the Deputy Secretary-General Yanhui, Lenovo's mobile interconnection strategy is successful, this advantage in the second half of this year has been reflected, Lenovo in the field of mobile interconnection has the most complete products of mainland companies, terminal technology does not exist too big problem. "The introduction of personal cloud means that Lenovo has begun to interact with its products with great value and significance." ”

November 29, Lenovo Group held a mobile Internet developer conference in Beijing, where the "personal cloud" strategy was unveiled, releasing the four development strategies of the Le Store, "open, secure, local and social", and launching a new generation of music terminals covering the four categories of smartphones, tablets, personal computers and smart TVs.

The release of Lenovo's new mobile strategy is clearly different from last year's, and the new product has further enriched the mobile Internet strategy. Lenovo has said more than once that Apple should be used as a catch-up target. However, it is almost impossible for any it giant to challenge Apple with a single product. Lenovo is clearly aware of this.

The general trend let Lenovo step on the "cloud"

For Lenovo and Microsoft's "marriage", Sadie consultant President June analysis that the current IT industry's important influence includes two: first, cloud computing, China's cloud computing services market in the scale of more than 16 billion yuan last year, the second is mobile internet, so far, China Mobile (the number of Internet users has more than 400 million.

At present, more and more enterprises are trying to grasp the cloud computing and mobile Internet to bring great opportunities to the whole market, in order to pull the industry, including software industry service, service industry standardization. Lenovo and Microsoft are the representatives. Microsoft has launched the PAAs platform, Lenovo has not only maintained a rapid growth in the PC market in the last two years, but also tried to enter the mobile internet sector through Le phone. Based on this sense of industrial cooperation, in the future will not only bring the desktop Operation Service model innovation, but also for some important industry enterprises and individual consumer users to provide business value-added services, which also for the two enterprises in service transformation and business model transformation brings great opportunities.

Tech giants are now focused on cloud computing, and domestic companies are also starting to race in this area. The new white Paper on China's cloud computing industry predicts that by 2012 China's cloud computing market will reach 60.678 billion trillion yuan. During 35, China's cloud computing industry chain scale can reach 750 billion to 1 trillion yuan. It is reported that China's "cloud computing Twelve-Five Development Plan" is under discussion.

From the industry position of Lenovo and the development of the industry trends, IT Services is the new blue sea. In the PC industry, IBM has fully transformed IT services and achieved good results, which is a demonstration, and the current PC boss Hewlett-Packard and Dell, which has just been overtaken by Lenovo, are all in this direction. Although Lenovo's transformation is different from HP and Dell's PC giants, the evolution of the industry is consistent with the pursuit of new growth in the business. From this point of view, Lenovo Deep cloud services can be said to be a necessity.

Lenovo's strategic transition opportunities outweigh challenges

At present, the entire PC industry is facing innovation and extension, personal computing gradually into personal interconnection, personal office into all aspects of personal life, desk also become a free movement, and even family environment, these innovations and extensions also give Lenovo a huge opportunity.

New mobile interconnection strategies and new smartphones and tablets launched from Lenovo and trying to unified Lenovo's mobile interconnected terminals (including laptops, smartphones, tablets, and smart TVs), Lenovo's mobile interconnection strategy is the most neatly laid out in the current mainstream smartphone and PC makers. Apple now has Macs, iphones, ipads, ICloud, and is said to be releasing smart TVs next year, and ICloud will be a bridge for Apple to get through all of its equipment applications. It is easy to see, Lenovo Mobile Interconnection strategy layout and Apple is the same.

"Each kind of mobile interconnection product, will have the rich product mix, comprehensively covers the high school low-end each segment market demand." Not only spring but also lowbrow. Lenovo's new chairman, Yang said. Industry insiders evaluate, Lenovo this battle is clearly aimed at Apple. However, compared with Apple's reliance on a single product, Lenovo began to target niche development to meet different market segments.

Lenovo's strategic direction is the mobile Internet no doubt, whether it is products, services, channels or brands, Lenovo's biggest advantage lies in localization. Lenovo PC is a household name in the country, but there is still a lack of mobile internet terminal brands. But the huge Chinese market space, enough to let Lenovo Dash. Mr Liu once said: "Lenovo has only one advantage, the Chinese market." "Lenovo's biggest advantage today remains the Chinese market.

(Responsible editor: The good of the Legacy)