Lenovo Mobile: The ultimate fantasy of "universal 3G"

Most people in the 2009 know what "3G" is, when the concept of universal period is basically completed, into the 2010, there will be more people to become a part of this new era. It's a wonderful wish. In fact, in the spring that has just arrived, 3G encountered LSC. Ministry of Information released the latest data show that February 2010, China's new 3G users 1.52 million, of which mobile TD-SCDMA users 790,000 households, China Unicom WCDMA 410,000 users, Chinese telecom CDMA2000 users 320,000 households.　　This growth rate, far below market expectations, and the chain significantly decline. Expensive terminals and unstable networks are the two stumbling blocks that keep consumers out of doors. Operators hope to change this situation, starting in the second half of 2009 to purchase thousands of 3G mobile phones and to the market, network coverage can reach the major cities nationwide.　　However, the new things are accepted in the process, the beginning is often the most difficult, domestic mobile phone representative Lenovo Mobile, but the 3G as a difficult opportunity.　　Strategic upgrade from the price of thousands of yuan O1 to the price of less than thousand td30t, Lenovo mobile phone product prices experienced from high to low change, and this change process, is the 3G gradually to the popularization of the proof-when the new products can achieve large-scale applications, costs and prices will inevitably be lowered. "We all know that 3G is definitely the trend of the industry market, as a new basis or new standards of industry, distance to maturity or need a process, and real maturity is definitely the need for most consumers can accept the mainstream price."　　Zeng, vice president of Lenovo Mobile operations, told reporters.　　In the current China Mobile phone market, thousand and below is a file, Nokia and Samsung and other international handset manufacturers have relied on the price of hundreds of yuan mobile phones occupy a large number of two or three-line city market, and quickly promote the popularity of mobile phones.　　"Thousand Yuan mobile phone" strategy, initially by China Telecom and China Mobile two operators proposed, and then received a number of vendors support.　　In Lenovo Mobile 3G strategy, the thousand-level TD terminal products is Lenovo mobile phone Force 3G market is very important components. and terminal manufacturers can launch Low-cost mobile phones, network maturity is a necessary condition.　　According to China Telecom's latest published data, 3G Network has covered all cities above county level, the network access to more than 20,000 townships nationwide, China Unicom's WCDMA network covers 335 cities in China, China Mobile TD-SCDMA network coverage also reached about 70%. According to Lenovo Mobile concept, to the td30t to create thousands of 3G mobile phone benchmark.　　Among them, standard configuration includes support chip decryption free CMMB mobile phone TV, Video call and WWW full browser and so on unimpressed function, 2.8 inch touch screen and 1200 ma large capacity battery. It is reported that at the current price of 3G mobile phones, Lenovo td30t is the highest configuration, and Zeng also admitted that the price of the mobile phoneis very high, that is to say, Lenovo does not expect td30t to bring much profit return.　　In fact, its real role is to become a piece of open 3G door. "There may be a lot of users who are puzzled by how much we value the Lenovo td30t," he said. Zeng said, "td30t is a popular 3G mobile phone, this phone will have all the current mainstream 3G business, while the price of 1000 yuan below the prices and operator subsidies are still quite attractive." So we need this product to open the 3G door for us. "The overall layout in the Chinese market, due to the large market size, so three 3G license plates, respectively, to China Mobile, Chinese telecom and three operators." Among them, China Mobile users, the largest one of the 700 million mobile phone users in China, 500 million are Chinese mobile users. China Telecom and Unicom, although relatively not as large as the size of China Mobile, is the absolute value of the world is a handful. Analysts judge that China Telecom will become the world's largest CDMA network operator by 2010. Similarly, China Unicom's user size is also calculated at billion.　　This means that none of the three operators can afford to give up.　　Therefore, Lenovo Mobile is a full layout. 1th, I think we must cooperate fully with the three operators, and 2nd, we have a focus. When Lenovo Mobile split, Lenovo Group more from the international market considerations, began to do WCDMA support. WCDMA from the licensing side is China Unicom operation, we are from the market demand, how to do would be more appropriate, standing in the perspective of globalization strategy, we started with WCDMA to do, this may be the first product.　　"Zeng said. "But this does not mean that we only do WCDMA, at the same time we are also in the internal communication with China Mobile, China Telecom, we also hope that this product concept with China Telecom, China Mobile cooperation." The consumer has different choice of operators, but can not let him have different terminals of choice, we hope that terminals in different operators can provide this product.　　"From the Lenovo mobile internal product layout, as early as the end of 2007 began to China Mobile OPhone mobile phone investment, which is very important because in the three 3G standard, TD's lowest maturity, so operators need to realize the industrialization of terminal manufacturers together." For Lenovo, China Telecom is the successor, "Early to do some CDMA, but did not really start, because the business this is 2008 only began to intervene, when the sense of Chinese operators, CDMA is still very important direction." "Zeng said," 2008 began to invest, 2009 we are in the layout, 2010 we hope to have a breakthrough. We hope to reach the star products, high, medium and low-end have some. "In the initial stage of the market, as Zeng said, although the initial profit will be relatively low, but the market opportunity is actually return, toLess in the TD field, gave the domestic mobile phone a start from the time. Hu Yaqing