Lenovo: Patience to buy counter opponents future layout mobile interconnection

This year, the world's PC industry seems to have plunged into a chaotic world: HP again plunged into the product quality door, "abandoning the PC" rumors are rampant, Dell tangled in PC and services, Acer Global CEO Lanci class ...　　A common "enemy" Apple has forced the world's three biggest PC giants to rethink their next battle plans.　　Just then, the usual four of the association, seems to be waging a counterattack-less than half a year, Lenovo has two shots, respectively, in Japan and the German market for a big deal. June 1, Lenovo announced the purchase of 13 euros per share, a total of 231 million euros, the acquisition of German consumer electronics companies Medion about 36.66% of the shares. Yang also said the same day, Lenovo will continue to buy, the future shareholding will exceed 55%, up to 80%.　　Six months ago, Lenovo had just set up a joint venture with NEC to form the largest personal computer group in the Japanese market. It is clear that Lenovo's momentum for catching up is very clear. But it seems to contradict the general caution of the global PC giants over "scale". The Acer board has spoken out of the "market-rate" and "competition" as the top priority, and HP and Dell have opted to use computer services to gain revenue.　　Lenovo took turns to buy, it seems still practicing the "scale" of the path, which, how many risks, and what kind of business logic implied?　　If the 2005 acquisition of IBM PC is a "snake swallow Elephant", more is a sense of money in exchange for time ambition, then, the current acquisition, seems to show a "wide grain, slow king" patience. Back in the past, Lenovo's internationalization of the cost is not easy, can force Liu recalcitrant, must be the critical point of the crisis.　　However, internationalization is like a piece that has to go, if Lenovo in the past few years can not make long-term planning, then, today and in the future, the mainland PC industry I am afraid that there is no chance to go out. Lanci, Acer's CEO, told the "talent" reporter that China's market for notebook computers was only 2%-3%, lower than 4% in the Asia-Pacific market and less than in Europe, America and Japan.　　Therefore, in the past few years, the expansion of the Emachine, Packbell, Gateway, founder and other mergers and acquisitions, for its promotion of global market share played an important role.　　For Lenovo, on the scale and internationalization of the problem, it is the same. From 2005 acquisition of IBM PC Department, to buy Packard Bell in 2007 by Acer, 2008 to buy Brazil's largest PC manufacturers failed, and then to 2009 acquisition of U.S. companies Switchbox,　　2011 acquisition of NEC into Japan and 670 million of dollars to buy medion into Germany, can see Lenovo more and more brave determination. These actions also show that in the past three years, Lenovo has completed the basic layout of the three major markets in the United States, Japan and Europe. This year, Yang is more frankly, the future will be launchedMore and bigger acquisitions.　　Perhaps, it is because of the big waves of mobile internet, the injury degree of the three giants and the pressure of transformation, only makes Lenovo's globalization expansion has more space. But some analysts have expressed concern. Yuanta Securities analyst Vincentchen said: "Lenovo may want to increase the influence in the mature market, the question is, why Germany?" Germany is a very slow-growing market. It is doubtful, therefore, how much the acquisition will yield to Lenovo. "From the success and frustration of the world's biggest PC giants, the current scale of the weapon will become a drag on profit margins sooner or later," he said.　　So, in acquiring the German Medion, Yang deliberately stressed the other side of the acquisition intention: can support Lenovo Mobile Internet strategy. A group of data shows that in addition to helping Lenovo achieve the PC market share growth in Germany and Western Europe to 14% and 7.5%,medion also owns millions of customers in Europe wireless data services. If Lenovo is able to expand its mobile Internet presence in Europe, it has a medion of millions of user bases. It is clear that Lenovo is making a new round of long-term layout to prepare for the mobile internet.