Lenovo Pure Electric business model PC new brand "small new" where is the new?

The discussion on the "small new" of the PC brand by Lenovo's public-chip model is continuing to ferment, and it is seen by some as a water test for Lenovo to learn from Internet thinking. A Lenovo employee who took part in the project said the product was irrelevant to the public-chip model, but it was just a coincidence, but the small new laptop is really a product of thinking about the Internet, and a similar product has a small new power supply.

The small new notebook computer is said to be an Internet product, its judgment is based on a number of major:

1, Time node occasion marketing.

The origin of the event is a media editor issued a call to the public to consult the PC can use the model to launch a cost-effective products, Lenovo China's president Chen Xudong the first response, there is just such a product, named small new series.

From the point of view of the time, this incident is surprising. "Public-chip mode" "Internet thinking", these are the internet era of hot words, Lenovo skillfully caught up with these keywords, in an almost inconceivable mode-just catch up.

2, pure electric business mode of channel operation

It seems to run counter to Lenovo's style, and it is well known that Lenovo is a source of ideas, even if it is doing its own new-smart TV, Lenovo still regards channel expansion as its core competitiveness. In the "small new" brand to build, Lenovo abandoned its most adept at the traditional channels, positioning it as a network only sales of products.

This seems to be millet, music, such as internet companies used to trick, more early time, TV shopping hou always use, remove the intermediate link, the product directly to your hands, even eight heart eight arrows such precious diamond, also can sell the price of cabbage. But it must be said that the trick is very useful, "fooled" countless people.

3, the market strategy of cost pricing

The most striking thing about the small new series of laptops is that the product, which matches the Intel I7 chip processor, can sell at a price of less than 4000 yuan. It needs to be pointed out that this is the practice of the Internet companies such as millet, music, and so on, and the above two companies use this technique to attract countless attention. Lenovo was also concerned about the price.

Many people may refute that the ecosystem is the millet music and other Internet companies to raise fame and fortune million of the most powerful weapon. But frankly, beyond the expected price impact, is one of the most important factors that can cause people's attention when they build an ecosystem.

4, booking + snapping internet idioms

According to Lenovo's plan, 23rd reservation, number 28th snapped up. If there is no accident, there should be no doubt about the bursting of the appointment, because the price of the product is already there. At present, we have not heard that a manufacturer can make the Intel I7 notebook products below 4,000 yuan.

It can be foreseen that a few people happy a few people worry, there will be no product. Lenovo's supply chain response speed is fast growing in it firms. But it is not clear how much Lenovo will drive the Low-margin product. According to the past practice, Lenovo is still more part of the company, when the Thai flood hard disk shortage, Lenovo can also ensure that shipments is an example.

Simply from the above four point of view, you can see, "small new" notebook computer products is a transition to the Internet thinking products. More details about this product, because Lenovo company confidentiality is relatively strong, sharp observation only to inquire to a little news, carding to everyone:

Little new This trademark was registered long ago. But for laptops it was the end of last year. It will be classified under Lenovo. This decision comes out of the background of the era, is Lenovo launched a vigorous movement to the Internet, Lenovo digital marketing, such as a series of Internet operations related to the team built up. Therefore, sharp observation suspicion, about the topic hype, how much and Lenovo's internet marketing, but I do not have evidence.

Of course, it cannot be said that there are no worries. The reason is that the PC does not belong to the FMCG, the mobile phone with a few months to replace has become commonplace, has not seen anyone will change the computer, unless it is a professional notebook computer evaluation editor, a lot of people need to computer is enough on the line.

Concluding：

This is Lenovo's first use of Internet thinking to run a PC product. From the current dissemination effect, this product has been in the micro-bo, micro-trust and other platforms, such as the platform caused concern, which from the side of the response Lenovo PC Internet Marketing has been on the road. For the product of Internet thinking, attention means half of success.