Lenovo Smartphone Quarterly sales enter the world's third

Absrtact: According to Gartner data, Lenovo smartphone's quarterly sales were third in the world. Feng Jue, vice president of Lenovo Group and general manager of MID H China Business, interpreted the data and disclosed the strategy for Lenovo's smartphone next year. The following is Von

According to Gartner data, Lenovo smartphone's quarterly sales were third in the world. Feng Jue, vice president of Lenovo Group and general manager of MID H China Business, interpreted the data and disclosed the strategy for Lenovo's smartphone next year. The following are the main points of the Feng Jue speech:

1, Lenovo's smartphone has had a successful sample at sea. Lenovo Mobile Indonesia's share of 15%, the data better than the Chinese market, Lenovo mobile phone China's share of 12.6%.

2, China telecom operator market has changed significantly. The three major carriers have contributed about 70% of the sales to Lenovo's smartphones, but the Chinese telecoms market has been a short one. In a year's time, Lenovo's shipments from 2% to 7% in the telecoms version rose from 10 to 5 in the telecoms version of the handset.

3, and China Telecom signed the agreement, both sides take out the core resources to push each other's products. Lenovo took out 15,000 stores on the sale of mobile phone products, China Telecom took out 15,000 business hall selling Lenovo mobile phones.

4, carriers bundled high-end smartphones will become the norm in Lenovo. Lenovo will launch its telecoms version of Vibe Z after 1 months after the launch of the unicom version of Vibe Z. Feng Jue also regrets, Lenovo K900 did not take the carrier channel is a regret. Previously, Lenovo in the operator market product is the thousand-yuan intelligent machine.

5, the chip choice will continue to adhere to the principle of pluralism. Intel chips, Qualcomm chips and MTK chips will be the object of association.

6,vibe is a high terminal brand but still belongs to Lenovo's S-series and K-series. where VIBE x belongs to the S series, VIBE Z belongs to K series.

7, Internet marketing will become Lenovo High terminal brand, one of the important marketing methods, Lenovo has begun to plan the fan return program, such as feedback to the first generation of music phone buyers.

8, Lenovo mobile phone quarterly shipments of about 12.9 million, of which the domestic market accounted for 90%. Overseas market will become the focus of next year, improve the overseas market share is one of the important tasks, the domestic main task is to do fine route, Lenovo will pursue a single boutique mobile phone large-scale sales, and increase the number of boutique mobile phones.

9, operators bundled the market is very profitable, but must be on the scale. Lenovo has made a huge contribution to Lenovo since the third quarter of 2012.